Marketing Insider Group

DECEMBER 14, 2021

Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might be outsourcing your content creation to a team of writers. How can you enable your team to create consistent , valuable, and unique content? We do this all day, every day!

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Marketing Insider Group

MARCH 24, 2021

Those same foundational elements of a moving story apply to content marketing. So, how do you effectively implement and scale brand storytelling into your content strategy ? Using storytelling in your content marketing allows you to build trust with a buyer. Why Use Storytelling in Content Marketing?

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Navigate the Channel

NOVEMBER 17, 2023

Digital marketing tactics are changing constantly which means there are new methods to try all the time. While it is fantastic to try out new things for your business, that doesn’t mean that you should ignore any digital marketing tactics that are tried and true. Digital Signage If you have a storefront, having signage is key.

Tactics 123

Tactics Planning FAQ Marketing & Strategy 123

Marketing Insider Group

APRIL 2, 2024

Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? Technical SEO might not have the glamor of flashy ads or the immediate appeal of viral content, but it’s the unsung hero making sure your website is discoverable, accessible, and primed for success.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Everything else has changed dramatically (the not-so-good news). Everything else has changed dramatically (the not-so-good news). Available resources. Target users.

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

Marketing Insider Group

OCTOBER 20, 2020

An effective employee advocacy program ultimately results in lasting brand-customer relationships. There is some good news. Here’s how market leaders are doing this: L’Oréal uses social media hashtags to showcase its culture; employees don the roles of brand spokespeople to keep their community growing. But is it a crisis?

Business 354

Business Work Management Correlation Cable 354

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. Before we get into the steps for developing personas for your organization, let’s get aligned on some of the basics and explore a few foundational questions surrounding B2B Buyer Personas.

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Buyer Personas Startups Lead Ranking Psychographics 127

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. Some of it is on the other members of the C-suite, who fail to be good partners. It is not surprising. It is not surprising. All of this begs the question: Is the role of the B2B CMO past its prime?

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

B2BMarketing.net

APRIL 26, 2024

In an era defined by shifting buying group dynamics and an ever-expanding digital landscape, the role of the chief marketing officer (CMO) is undergoing a profound transformation. This shift in focus calls for a re-evaluation of marketing strategies and a realignment of priorities.

Account Based Marketing 59

Account Based Marketing Demand Generation CMO ABM 59

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Martech

DECEMBER 13, 2023

Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Discover suggestions for strengthening partnerships with content creators. Brands get $5.78 The value you bring to them.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Content Template 76

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. Customer segmentation is a marketing strategy that organizes buyers into groups. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Contently

JANUARY 13, 2023

billion—that’s how big the global influencer marketing industry was in 2022. This trend will grow as marketers expand how they leverage influencers and see the results. In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. Like… plants!

Brand Identity 154

Brand Identity Branding Best Practices Thought Leadership 154

Webbiquity

NOVEMBER 29, 2019

Many companies don’t have the budget to launch a full-scale digital marketing campaign. Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital. Write In-Depth Content. The Leanest (and Most Lucrative) Method of All: SEO.

SEO 283

SEO Paid Search Agency Lead Scoring Lead Ranking 283

Webbiquity

JUNE 7, 2022

When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. However, engaging with prospects and establishing meaningful relationships with them online can be challenging. Image credit: Andrea Piacquadio. Here’s what you can do.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. This question becomes more frequent as major ESPs rush to release their own version.)

Marketing AI 123

Marketing AI Email Marketing Psychographics Advertising Agencies 123

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers.

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Research Loyalty Case Studies Communities 143

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

JANUARY 5, 2024

It forces us to think about the potential in terms of actual processes right across the marketing function. Digital content should be viewed as the connection between people, process and technology. Digital content should be viewed as the connection between people, process and technology. Its potential is unlimited.

Digital Asset Management 106

Digital Asset Management Marketing AI Work Management Marketing Management 106

Scoop.it

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. So, how is one to choose?

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Table of contents What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Top Rank Marketing

JANUARY 31, 2024

B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users. The state of B2B social media marketing 2023 saw a 20% increase in social media marketing investment by B2B marketers. Convenience : Time is money.

Social Media 91

Social Media B2B Marketing Social Marketing B2B Thought Leadership 91

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. There are plenty of questions that marketers need to answer before fully taking advantage of the technology.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Hubspot

FEBRUARY 12, 2024

We’ve all heard that expression before, and unfortunately, it’s because buyer-seller relationships haven’t traditionally been great. Because it’s the right thing to do and in the 21st century — you are only as good as your public persona. Buyer beware.” Seller beware” is becoming the new norm.

Hubspot 80

Hubspot Process Verticals Marketing Prospects 80

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. Managing communications has become quite the juggling act. What can communications teams do with AI? According to Bedell, there is.

Marketing AI 122

Marketing AI PR Work Management Marketing Management 122

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 116

Personalization Practices Allocation Enterprise Management 116

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. Good questions—especially since research from MarketingProfs shows that organizations that have sales and marketing teams aligned on an account-based marketing strategy have seen up to a 208% increase in marketing revenue ! But where do you start?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Welcome emails are an essential component of your email marketing strategy.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. They want to discover solutions and make purchase decisions without being marketed or advertised. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

MAY 11, 2021

It’s often the repeated micro-interactions that create a foundation for long-term trust and loyalty. In this article, we’ll go over how this day-to-day interaction can strengthen agency-client relationships. How approval workflows strengthen agency-client relationships. But at their best, they can create client stickiness.

Efficiency 129

Efficiency Paid Search Agency Advertising Agencies Generation 129

Brandpoint

DECEMBER 4, 2020

This article was written by Jayson Wold, a Content Marketing Consultant and Sales Executive at Brandpoint. In the post, he’ll give you insights on four major qualities he looks for when building a relationship with a potential partner. Most often, I am your first point of contact here. I love this question!

Advertising Agencies 136

Advertising Agencies Paid Search Agency Ad Agencies Planning 136

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing 101

Event Marketing Paid Search Agency Marketing Management Storytelling 101