B2B Marketing Traction

FEBRUARY 6, 2013

What is marketing’s role before it hands off a lead to sales? These are things that marketing needed to identify before they could qualify a lead. It turns out others agree with me – see these articles and posts on the downfall and realities of BANT: Why BANT no longer applies to B2B lead qualification.

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

APRIL 12, 2013

Of those who used paid search campaigns, they did get additional visits and some conversion to leads. Contact Jennifer Beever of New Incite today to find out how our services can drive revenue and growth at your company. New Incite provides marketing strategic planning and implementation for businesses that want to grow faster.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

APRIL 14, 2014

You can display related LinkedIn groups on Showcase pages and assign any of your 1st degree contacts as an Admin of the page. Do you want to learn how to get qualified leads and sales inquiries from LinkedIn? Showcase pages include an image, with the minimum size 974 x 330 pixels. A sample page appears below.

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

APRIL 26, 2013

The days of marketing handing off leads to sales and retreating to their creative, lead gen marketing silo are over. Contact New Incite today – we provide consulting and assessment services for marketing systems, including CRM. Buying cycle, you say? . Does your CRM system need work?

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

APRIL 13, 2015

Social media messaging and a great optimized website the content in circulation so that buyers find them when they are searching, look you up and take action by downloading more or contacting you. Contact New Incite today. Build your pipeline and offer in-person events mid- or bottom-of-the-funnel. Exhibit at the conference?

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

MARCH 7, 2014

Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. Contact us today for more information on how we can help you with your marketing needs. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

OCTOBER 31, 2014

If you want fresh, new marketing ideas for your old or new business, contact New Incite today. We have worked with hundreds of businesses to build awareness, generate leads and increase revenue. No, but I know how to find them through research and creative brainstorming. Marketing Soapbox b2b consultant marketing SEO'

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

FEBRUARY 15, 2013

It’s sad for someone who has to follow and not lead. Chances are that if your competitor has to follow your contacts, they won’t have much original material either. It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

OCTOBER 24, 2014

The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community. Contact New Incite today.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

NOVEMBER 21, 2014

Many marketers including me relied on manual capture and input of marketing sources and hours spent calculating cost per lead, conversion rates, return on investment (ROI) and analyzing the reports. Contact Jennifer Beever at New Incite today. Now we have dashboards for just about every marketing software we use.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

NOVEMBER 6, 2012

The “hub and spoke” system illustrated above is one way to create a content ecosystem that can help you attract and engage the right audiences, so you can pass qualified leads to your salespeople. In the hub and spoke system, your website and a strategic blog are the hub.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

APRIL 19, 2013

Results in the way of leads, revenue, brand awareness? In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. If you need help focusing your marketing on results, contact New Incite today.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

JUNE 14, 2012

Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. Doerr make in their book, Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

OCTOBER 17, 2011

“ Your marketing budget does depend on a variety of factors, including your lead generation return rates and lead-to-buyer conversion rates. Then, knowing your average sale and conversion rate, figure out the number of leads it will take to generate the science. Contact us today for more information!

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

FEBRUARY 28, 2012

Generate leads? Generate Leads on Facebook: 1-2 hours per week. To generate leads, you’ll need to spend more time. You can create custom tabs on your Facebook page that ask visitors to “do something” in return for providing their contact information. Create brand awareness? What is “something?”

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

MARCH 25, 2013

This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. Contact us today for information on how we can drive marketing results for your business. Do you have the right skill set in your marketing department?

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. According to the Optify survey, Twitter leads have a higher conversion rate than organic search. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Create a tactical marketing plan to create awareness and generate leads. It’s not uncommon for an outsource marketing resource to execute marketing for a startup, including website creation, social media marketing, creating presentations for investors, writing and distributing press releases and generating leads.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

APRIL 23, 2012

To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon. For help with your trade show strategy and campaigns, contact New Incite today. If you do commit to a show, I encourage you to do it right.

Trade Show 100

Trade Show Spending ROI Webinar Metrics 100

B2B Marketing Traction

JANUARY 27, 2012

If you’re not getting found, you’re losing leads and potential revenues. Contact us today to get a quote for updating your existing or creating a new website that will get your business found online! It’s critical that qualified prospects find your business on the Internet. You use flash in your website.

Sales Qualified Leads 100

Sales Qualified Leads Tagging High Quality Lead Keywords 100

B2B Marketing Traction

OCTOBER 2, 2015

It includes the financial results, as well, including cost per lead and return on investment. If you need help planning your marketing, contact New Incite today. Undoubtedly, more change is coming. A one page plan allows you to view all your tactics in one place and see how they are interrelated.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

APRIL 22, 2013

Micromanagement leads to poor morale. The answer is that micromanagement often leads to poor morale. It can even lead to a not great design, because too many people are involved and the design loses its cohesion and original intent. If you need help with your marketing, contact New Incite today.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

NOVEMBER 27, 2012

Headlines, paragraph and bullet lead words must contain clues that help the visitor understand what this is about. If you need help deciding how to write and place content on your website for maximum results, contact New Incite today. Visitors don’t read web page text word for word. They scan it.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

JULY 31, 2013

If you need help with your content marketing strategy or execution, contact New Incite today. We provide outsource marketing services to drive leads and revenue growth for our clients. Google Penguin 2.0 Casualties: Why Sites Got Hit (Search Engine Watch). Search Engine Optimization marketing SEO social media website'

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. These were then made available for download, so that the company could capture the downloaders’ contact information. Contact New Incite today. Photo from Flickr by Easa Shamih.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

MAY 11, 2015

New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty. Contact us today for more information. If you have a favorite promotional item idea, please share it below. Do you need to get your customers’ or prospects’ attention? Photo on Flickr by Paul Cunningham.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

FEBRUARY 5, 2016

Do we need to generate new leads, create awareness, better support existing customers, build a user community? How many leads, how much awareness, what satisfaction level, how many users, what level of engagement? Contact us today to find out how we can help you. How will we accomplish these goals and objectives?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

FEBRUARY 19, 2015

If your audience includes people who have busy schedules (journalists on deadlines, C-suite executives who lead, lawyers who are in court), after hours might be the answer. Some weeks the chat is cancelled because a few of us log on and no one steps up to lead it. Contact New Incite today. Choose the Right Twitter Chat Format.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

JULY 31, 2014

Blogging drives traffic to websites and generates leads. Contact Jennifer Beever of New Incite today. So, hey, let’s jump in and do this. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Decide How to Structure Your Content Marketing Team by David Booth of Revenify.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

APRIL 3, 2013

discusses some of the situations or trigger points that might lead to outsourcing marketing staff. Contact Jennifer today using this form or by calling 818-347-4248 for more information on whether or not her CMO for Hire and marketing consulting services can help your business. Another post, When Is It Time to Hire a Part-Time CMO?,

Analysis 100

Analysis Cost Work Management CMO 100

B2B Marketing Traction

FEBRUARY 9, 2012

With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? Does the science end here? Not exactly. Now comes the hard part.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Marketing money is being spent but greater awareness in the marketplace, leads and revenue are not the results. For more information about outsourcing your marketing, contact CMO for Hire Jennifer Beever today. Current marketing is not working.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

MAY 11, 2012

They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Please contact us today for more information on how we can provide “new incite” for your marketing. I’ve never been much of a believer in focus groups for market research.

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

MARCH 29, 2012

Integrated marketing leads to response compression. Then, because the software company knows that 70% of trade show leads never get followed up on, in two days Joe gets a phone call from the company’s sales rep. If you need help creating response compression with your prospects or customers, contact New Incite today.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

JANUARY 17, 2013

Using social media creating brand awareness has crossed the chasm, but has the more sophisticated use of it for lead nurturing and converting prospects to customers crossed? I think getting businesses to use social media to move buyers through the buying cycle is still a challenge for B2B social media experts.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

APRIL 1, 2013

If the bright-shiny-object marketer is leading your marketing team, allow their new ideas to flourish, but help them stick to the marketing plan that you all agreed to. Contact New Incite today to find out how we’ve worked with marketing departments like yours to implement successful marketing processes.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JUNE 12, 2012

Once you drive quality traffic to the hub, your website, the next steps are engaging and converting leads to customers. For more information on how to generate quality traffic, engage and convert customers, contact New Incite today. Does your website attract quality traffic? Once visitors land on your site pages, are they engaged?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100