KoMarketing Associates

AUGUST 19, 2013

Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Stacey Miller (Vocus) - Social Media Community Manager, Marketing, SEO and PR. Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

ClearVoice

JULY 16, 2019

Learn the right way here. | #ContentMarketing | #Agencies | #Freelancing | #Consultants Click To Tweet. Even better if you can provide some project specifics, i.e.: “We are planning our next three issues of the digital magazine. This goes for marketing plans, PR plans, content plans or video outlines.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Home of Chief Content Office Magazine and THE event Content Marketing World. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 4, 2008

Link to Original Audio Source Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. His most recent Harvard Business Review piece, "A Consultant's Comeuppance," was published in the February 2003 issue.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Differentiation 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

Link to Original Audio Source Link to FULL Transcript Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. He also played a key role in promoting three best-selling books. At InformationWeek, the No.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100

Chris Koch

JANUARY 15, 2010

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. But a quick read of our magazine showed that we didn’t write about products. Kind of a Fortune magazine for IT executives. PR becomes conversation.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Hubspot

JULY 19, 2011

This is a guest blog post by Rebecca Lieb , a digital marketing consultant specializing in content marketing and SEO as well as a sought-after speaker, writer, and author. In a way, PR is one of the original forms of content marketing. Her next book, Content Marketing , will be published by Pearson in September.

PR 28

PR Content Marketing Work Management Press 28

Heinz Marketing

FEBRUARY 24, 2020

I won’t get into the inside jokes there but Lisa Gschwandtner from Selling Power Magazine , thank you so much for joining us today. The magazine is still around, it’s in digital form. I have spent my life working for Selling Power Magazine. Lisa: Thank you. It’s great to be here. I’m thrilled.

Top of Funnel 66

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 66

Marketing Insider Group

JANUARY 27, 2014

Your best content is lost among too much product promotion. There appears to be a growing consensus that the corporate website as an online brochure displaying “About Us,” “Our Products,” “Latest News About Us,” and “Speak To A Representative” isn’t working. Maybe even more so.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

The Lead Agency

OCTOBER 4, 2017

This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly. Example 9: Wordsmith Financial PR News Releases.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Sword and the Script | B2B

OCTOBER 17, 2023

Here’s how the 55% B2B news publications; 52% social media; 47% industry newsletters; 45% industry events; 37% industry podcasts; 33% industry magazines; 31% research consultancies; and 26% mainstream news. They might even learn from an article about how other customers are using your product. Need an extra pair of hands?

Marketing Mix 93

Marketing Mix PR B2B Marketing Top of Funnel 93

Only B2B

JANUARY 29, 2018

We are bored with generating leads and we wanted to find a more productive way to do so. When they state that you’ve done an outstanding job and will provide you a testimonial, ask if there’s anyone in their network they can recommend your products or services to. This does a couple things: 1. Bruno Ramos Lara.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Outgrow

JANUARY 22, 2020

Affiliate Summit Corporation is a media company that provides solo entrepreneurs and large businesses, opportunities to create prosperity in affiliate marketing through conferences, trade shows, magazines, etc. You don’t need to wait for companies or PR agencies today to approach you. He was more focused on AdWords at the time.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

ClearVoice

APRIL 23, 2019

In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. They are written to showcase a company’s expertise in the product/service they’re selling, or showcase the benefits of a company’s product, or the results of its service.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

ClearVoice

MARCH 5, 2019

Peer advice: I have a full-time role and consult on the side. Consultants, establish yourself as support for your client, not competition, and not someone who’s coming in to pass judgment or criticism. Great consultants or vendors know how to augment a team and fill in holes. Keep in touch with them as much as seems productive.

Peer-to-peer 74

Peer-to-peer Paid Search Agency Work Management Deliverability 74

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. About The Authors.

Press 50

Press Peer-to-peer Amazon BtoB 50

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Convince & Convert

SEPTEMBER 14, 2010

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. Is it good enough to just say “here is our product, go buy it?&# And of course product improvement ideas are important. and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

Content Marketing Institute

JULY 24, 2018

I’ve wanted to double down on them in the past few years, but as a small consulting shop we haven’t been able to make the math work out yet. With an extra $1,000 I’d buy a better microphone and camera for my video productions. Develop a new product or offering. 50,000 or $100,000: Sponsor events.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Content Marketing Institute

AUGUST 28, 2018

In particular, corporate blogs that are nothing more than a self-promotional PR channel seem to be all too common. Corporate blogs that are nothing more than self-promotional PR are all too common, says @allisonwert. Eli Schwartz , director of organic product, SurveyMonkey. CMWorld Click To Tweet. Use bad or “fake” news.

Content Marketing 109

Content Marketing Planning Work Management Advertising Agencies 109

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Previously, content about Kodak products would have been created by the media.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

markempa

APRIL 3, 2006

To develop an effective lead generation program, you need a process that identifies decision makers along with their sphere of influence before you can initiate a productive conversation. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Biznology

FEBRUARY 10, 2015

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Online Marketing Institute

JULY 31, 2012

Design & Production. ENews Sign-Up. --> Magazine. Digital Magazines. -->. FOLIO: Magazine is pleased to provide you an opportunity to share your thoughts, comments & experiences about what is going on in the magazine industry. Marketing/Communications/PR. Production/Printing/Manufacturing. Operations.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 28, 2012

Design & Production. ENews Sign-Up. --> Magazine. Digital Magazines. -->. 22 percent use social media for a better understanding of market perceptions of their own brands and or products. Raphael is Associate Editor of FOLIO: Magazine. Summit Business Media's AdvisorOne.com Launches Paid Content Product.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. In PR, measurement has always been a finger in the wind exercise. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Biznology

JANUARY 6, 2016

I’ve known Jim for years as a consultant and author specializing in lead management—a generally under-appreciated subject that Jim uniquely understood to be a critical success factor in business selling. It’s an eclectic list, culled from contacts I happened to make in 2015. These people are making a welcome contribution.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Sword and the Script | B2B

OCTOBER 10, 2023

Other reasons that sow distrust in marketing content include: 33% said content with dated or often-repeated information; 29% said content that leads with a sales pitch; 26% said continued targeting with ads for the same brand’s product after purchase (or decision not to buy); and 22% said phone calls after filling out a form to receive content.

B2B 86

B2B PR Dwell Trust Marketing 86

Convince & Convert

JUNE 11, 2010

And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. I expect a dedication.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

markempa

MARCH 30, 2007

The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Heinz Marketing

JUNE 22, 2020

Very excited to have with us today, she is with Sterling marketing group, a lifelong branding marketing strategist, columnist for Entrepreneur magazine. Your product group has a brand. Karen: Well, I came from management consulting as you know. Just done a ton of amazing things. Thank you so much for having me.

Top of Funnel 69

Top of Funnel Work Management Conference CMO 69

Hubspot

JULY 17, 2013

In order to feel invested, they need to believe in your product and the message behind it. Millennials don’t necessarily value the touch and feel of a product -- but rather the ease of acquisition and use of a product. Says Tracy Lewis , senior consultant at PR 20/20 , “I rarely see traditional advertising.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Third is an old lesson but an eternal one: meet the needs of customers.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48