Scoop.it

FEBRUARY 22, 2024

How about content that supports career growth and development, too? Damian Grabarczyk, the co-founder and growth marketer of PetLab Co. This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. That’s where strategic content marketing comes in.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Businesses that don’t grow soon disappear.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Choozle

JANUARY 30, 2024

The property is in the Midtown West portion of the central business district—a prime office location at the gateway to LoDo, with easy access via road and rail. The property is in the Midtown West portion of the central business district—a prime office location at the gateway to LoDo, with easy access via road and rail.

Advertising Agencies 70

Advertising Agencies Paid Search Agency Communities Training 70

Salesforce Marketing Cloud

MARCH 15, 2022

From bootstrapping to a defined sales process A look behind the Salesforce curtain Five tips for sales leaders in growth mode In good company. Learn in-demand skills, connect with fellow Trailblazers, and build your sales career. Learn in-demand skills, connect with fellow Trailblazers, and build your sales career.

Peer-to-peer 96

Peer-to-peer Work Management Sales Qualified Leads Communities 96

6sense

NOVEMBER 10, 2021

Our weekly live-streamed CMO Coffee Talk conversations always generate terrific questions and comments from our audience, but last week’s chat about product-led growth was especially mind-blowing. For much of recorded sales history, the prime directive has been: Sell to VITO (the organization’s Very Important Top Officer).

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. But how will marketers ride this wave?

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Paid Search Agency 117

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

If you’re new to Salesforce and what we do , you may not know about Dreamforce, our annual event that combines community and customer success. For some Trailblazers — our community of customers, partners, and employees — it’s the highlight of the year. Dreamforce is a celebration of the community.

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

Content Standard

MAY 12, 2021

Companies that sell consumer packaged goods (CPGs) traditionally address two key challenges with their marketing strategies. The first is standing out in a crowded, competitive market; the other is creating demand for new products. Increasingly, these efforts happen on digital battlegrounds.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Our advice? Start where you are.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

DECEMBER 7, 2021

According to Sarah Chapman , Digital Strategy Director at CareSource, navigating these changes has primed social media managers for senior leadership roles. If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Liveintent

OCTOBER 6, 2020

This year’s holiday shopping frenzy kicks off early with Prime Day in October. This holiday shopping season isn’t going to look like any shopping season we’ve seen before. To prove yourself a top digital advertiser, you’ll need to think outside of the box. Tip #1 – Lend shoppers a hand with Gift Guides.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Hubspot

FEBRUARY 17, 2021

This past week, two million people around the world—musicians, scientists, creators, athletes, comedians, parents, entrepreneurs, stock traders, non-profit leaders, authors, artists, real estate agents, sports fans, and more—came to Clubhouse to talk, learn, laugh, be entertained, meet and connect. And, how do I get in on the action?”.

Planning 101

Planning Work Management Social Media Marketing & Strategy 101

Sprout Social

SEPTEMBER 11, 2023

These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth. Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Hubspot

DECEMBER 2, 2020

Customer Intimacy: Taking a genuine interest in the challenges, concerns, feelings, perspectives, and unmet needs of its customers and stakeholders to build an emotional connection. Emotional intelligence has long been discussed as a critical component of leadership. All of which is to say: emotional intelligence matters.

Brand Identity 97

Brand Identity Branding Thought Leadership Loyalty 97

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. I love how personal and genuine brands can get on social media and the communities they can create. Just to name a few responsibilities. sproutsocial. No thanks – kuwtkclips0.

Social Media 103

Social Media Work Management Marketing Management Clickthrough 103

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral.

Work Management 75

Work Management Marketing Management Social Media Service 75

Ontraport

DECEMBER 9, 2019

Early access to these deals is one of many reasons it pays to go Prime, Amazon’s exclusive membership. For Amazon Prime customers, a membership guarantees a 30-minute heads-up period in which members get priority access to flash sale items before the general public. . Tease upcoming content in new and unique ways. Grant early access.

Peer-to-peer 98

Peer-to-peer Cross-Selling Amazon Lock-In 98

BenchmarkONE

MARCH 18, 2021

Let’s say that you’re a very small business that provides cloud-based communications and services like 3cx. Small businesses located in reasonably close proximity or local communities can benefit from combining their budgets and investing in traditional marketing strategies —for example, valuable ad space in a popular magazine.

Small Business Marketing 83

Small Business Marketing Promotion Marketing Budget Enterprise Management 83

Sprout Social

OCTOBER 5, 2022

Even though we were working in revenue, directly connected to the success of the business, our roles didn’t seem important. In another life, I would have been a prime candidate for quiet quitting. I love the constant learning and growth that my role affords me. It’s impossible–and inadvisable–not to. I can relate.

Ad Building 84

Ad Building Fulfillment Ethics Thought Leadership 84

Sprout Social

MARCH 31, 2022

TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action. What is TikTok, anyway?

Video Marketing 123

Video Marketing Best Practices Cross-Selling Social Media 123

Salesforce Marketing Cloud

DECEMBER 12, 2023

“The best leaders prioritize values that center around their customers, and they consistently communicate and act from that customer-obsessed foundation, empowering all employees to do the same.” That’s why fostering a customer-obsessed culture can improve an organization’s health and longevity.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

SendX

AUGUST 31, 2021

Let's see what makes it so good: Gives a sense of belonging by saying that 'You're now part of a community.' As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! It's a very warm email.

Email Marketing 269

Email Marketing Campaigns Examples Enterprise Management 269

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. A segment of Apple customers is the prime example of brand advocates. Brand advocates are loyalists on steroids.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Optinmonster

NOVEMBER 1, 2023

Upselling Opportunity: It’s a prime spot to introduce users to other products, services, or content they might find valuable. Upselling Opportunity: It’s a prime spot to introduce users to other products, services, or content they might find valuable. Are you looking for thank you page examples?

Examples 70

Examples Webinar Metrics Marketing & Strategy Landing Pages 70

Sprout Social

AUGUST 22, 2022

Let’s go through a few of the search features that can help you reach your audience, know your competitors and manage your community. Just like any other social media platform, responding to comments is a key part of YouTube community management. When you want to explore a new hobby or learn something new, where do you go?

Youtube 73

Youtube Features Social Media Ad Exchange 73

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This isn’t just finding someone with millions of followers.

Sales Management 90

Sales Management ROI Planning Work Management 90

Buffer

MAY 24, 2022

There’s a common misconception that it’s impossible to make money as a business while also supporting a larger mission. Either you’re having a real impact on a cause you care about but never turning a profit, or you’re bringing in the cash but your activism is performative at best.

Business 79

Business Work Management Paid Search Agency Advertising Agencies 79

Hubspot

AUGUST 20, 2020

The HubSpot Education Partner Program — or EPP — is a community of educators who teach at colleges and universities worldwide that receive free software and support from HubSpot to train the next generation of marketing, sales, and service professionals. Click here to learn more about the Education Partner Program and how you can join.

Hubspot 97

Hubspot Work Management Marketing Management Paid Search Agency 97

DealSignal

FEBRUARY 1, 2024

The platform’s one-size-fits-all data model can be particularly inadequate for small to medium enterprises and global markets, where current and precise data is vital for business development and growth. In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

BenchmarkONE

MARCH 18, 2021

Let’s say that you’re a very small business that provides cloud-based communications and services like 3cx. Small businesses located in reasonably close proximity or local communities can benefit from combining their budgets and investing in traditional marketing strategies —for example, valuable ad space in a popular magazine.

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

BenchmarkONE

MARCH 18, 2021

Let’s say that you’re a very small business that provides cloud-based communications and services like 3cx. Small businesses located in reasonably close proximity or local communities can benefit from combining their budgets and investing in traditional marketing strategies —for example, valuable ad space in a popular magazine.

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

Adobe Experience Cloud Blog

JANUARY 29, 2018

Here are five marketing tips that can help you centralize your vision to build your new business’ growth. Here are five marketing tips that can help you centralize your vision to build your new business’ growth. Now is the time of year people start thinking about what’s next in their careers. There was a record 5.7

Tips 134

Tips Planning Business Paid Search Agency 134

Salesforce Marketing Cloud

NOVEMBER 9, 2023

Building a sales forecast is both an art and a science. Accurate sales forecasts keep your leaders happy and your business healthy. In this guide, we’ll explain everything you need to know about sales forecasting — so you can get a clear picture of your company’s projected sales and keep everyone’s expectations on track.

Forecasting 59

Forecasting Ad Building Work Management Marketing Management 59

nDash

OCTOBER 23, 2018

It’s free, unprompted promotion of your brand that can lead to explosive, sustainable growth. As prime examples like the “Share a Coke” campaign, Apple’s “#ShotOnIphone” campaign, and the Starbucks “#RedCupContest” thrive on Instagram, it’s hard to argue with that idea. Why User Generated Content Matters.

User-Generated Content 55

User-Generated Content Word of Mouth Generation Peer-to-peer 55

SpotMe Blog

AUGUST 16, 2023

Investigator meetings are a critical step in the clinical trial process. When done well, they provide a unique opportunity for all those involved to pool their expertise, share insights, and drive clinical trial success. But it’s getting harder to get everyone to attend investigator meetings and harder to keep them engaged once they’re there.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

seo.co

JULY 26, 2023

After looking into search engine optimization (SEO), you may have realized it costs more than you thought to hire a professional. You’ll be happy to know that you can optimize your website for search engines without paying for professional services. In the early days, ranking a website was largely dependent on keywords.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Hubspot

JANUARY 20, 2020

Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations. Even when you're successfully executing on hard work, a busy lifestyle can still weigh on you, even if you love your job or company.

Hubspot 95

Hubspot Planning Work Management Tips 95