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Are social networks even worth it in B2B marketing?

Exo B2B

And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? According to this study, only 2% of website traffic comes from social networks. So, yes, are social networks worth it?

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

For the fall 2022 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the Martech Conference. Privacy and compliance. This time, our theme is “The customer journey of a lifetime.”

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Guide to what you missed at the fall 2021 MarTech Conference

Martech

For the fall 2021 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the MarTech Conference. Privacy and compliance. This time, our theme is “The customer journey of a lifetime.”

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Why we care about compliance in marketing

Martech

Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something akin to outright surveillance. Common privacy law provisions. The 21st century changed much of that. GDPR analogs.

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Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks

Outreach

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

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You can’t ignore the power that search holds for your business

Biznology

There’s a lot of business being done and a lot of money being made using ’50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the golf course. Finally, you should start populating every social network service, social bookmarking site, and social news site.

Business 197
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Everyone Needs a Digital Professional Brand — Even Scientists

EveryoneSocial

In our field, we frequently speak about research groups , co -authors, and networking events at conferences. Yet some scientists are still hesitant to use social media to build their digital professional brands. What to do: Check your privacy settings. At its very core, science is a collaborative enterprise.