markempa

JANUARY 27, 2010

Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows. Lewis emphasizes how vital lead capture is to the lead management process.

Lead Generation 120

Lead Generation Sales Qualified Leads Conference Generation 120

Lead Liaison

DECEMBER 3, 2018

Businesses can use Lead Liaison’s GoExhibit!™ ™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead management solution like ours, this article will help you explore the other ways you can use the system and/or mobile app to capture leads.

Lead Capture 48

Lead Capture Creativity Sales Qualified Leads Lead Scoring 48

Content4Demand

FEBRUARY 7, 2020

The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. In 2019, more than 1,300 sales and marketing professionals attended. out of 5-star attendee rating.

Case Study 54

Case Study Case Studies Studies Work Management 54

Smashmouth Marketing

AUGUST 29, 2009

With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews. David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 movement and recently co-authored Sales 2.0 Mike: David, what is the hot topic of the upcoming conference?

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. Sales & Marketing 2.0

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. And the biggest event of all is looming in November — Dreamforce. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Getting Started.

Work Management 58

Work Management Marketing Management Trade Show Marketing Automation Services 58

Heinz Marketing

MARCH 21, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Changing the dynamic of prospecting and lead management strategies.

Work Management 81

Work Management Marketing Management Budget Programs Marketing Budget 81

LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. Learnings From The Conference. The conference had a nice balance of sessions. Marketing Automation User Conferences.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Biznology

NOVEMBER 27, 2018

In the US, marketers perennially state that their top objective is delivering leads —lead quality and lead quantity. Lead delivery and “feeding the funnel” are right up there. But often lead management is in the domain of sales management, rather than a marketing function. Yes, they are.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

markempa

MARCH 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " I agree.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Biznology

NOVEMBER 27, 2018

In the US, marketers perennially state that their top objective is delivering leads —lead quality and lead quantity. Lead delivery and “feeding the funnel” are right up there. But often lead management is in the domain of sales management, rather than a marketing function. Yes, they are.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. And the biggest event of all is looming in November — Dreamforce. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Getting Started.

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40

Lead Liaison

NOVEMBER 17, 2022

Connecting with your audience is vital to demystifying any form of engagement when it comes to event management. Liz King graced InEvent’s 360° event to shed more light on how to connect with your audience. Liz has experience in virtual and hybrid events for about ten years. CTRL ALT DLT event in 2017.

Lead Liaison 71

Lead Liaison Marketing Automation Services Lead Ranking Work Management 71

LeanData

SEPTEMBER 7, 2021

Throughout the year, it brings Ops professionals – running the gamut of Marketing, Sales, Revenue, Sales Development and Customer Success operations – together to advance to collective cause. This year’s event, the 6th annual OpsStars conference, Powering the Modern Revenue Engine , will be no exception.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Work Management Digital Marketing Funnels 52

Smashmouth Marketing

APRIL 25, 2009

Next month is Sales 2.0 Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too. Let's face it, the sales team is our first customer because without delivering to them, there won't be actual customers.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

LeanData

DECEMBER 13, 2022

Maybe you hold customer-facing events at conferences or host customer-focused webinars. Without proper tracking and analytics, or if these campaigns are managed by different departments, you may not see which customers are the most engaged and ready for an upsell. Use product usage as a lead scoring model in your CRM.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

Salesforce Marketing Cloud

JANUARY 23, 2024

What do networking events, parties, conferences, and speed dating all have in common? According to Harvard Business Review , the first five minutes of prospect contact are make-or-break for hooking leads, much like landing that second date. However, effective lead management is not all about the first impression.

Sales Management 64

Sales Management Lead Management Work Management Marketing Management 64

Sprout Social

NOVEMBER 11, 2021

Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Q: How do you currently manage incoming leads from social media? Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Social commerce.

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Smashmouth Marketing

APRIL 2, 2009

Next month is Sales 2.0 Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too. Let's face it, the sales team is our first customer because without delivering to them, there won't be actual customers.

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

LeanData

SEPTEMBER 21, 2020

It’s because OpsStars , the only event dedicated to operations and revenue-generating professionals, is happening in a few weeks! Join an elite community of B2B professionals for OpsStars 2020 virtual event on Tuesday, October 20 – Wednesday, October 21. Dana Therrien, Principal, Sales Operations Performance Management, Anaplan.

Peer-to-peer 52

Peer-to-peer Forecasting Class Education 52

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

6sense

FEBRUARY 15, 2022

I’m sticking to my position, and here’s why: Within the revenue team, we have continual conversations about aligning Marketing and Sales. It’s a topic at every site with a blog, every revenue conference, and at every sales kickoff meeting as we steam full speed ahead into 2022. Receiving leads from a customer account.

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 62

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Sales Lead Management Association. Free Events: Marketing events are great ways to stay up-to-date and make great contacts. Revenue Rockstar Roadshows – these are free events we hold throughout the country to help marketers improve their skills. Survey Monkey. Association of Strategic Marketing.

Course 48

Course Conference BtoB Tools 48

markempa

SEPTEMBER 17, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Email is worst way to do it.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

SmartBug Media

NOVEMBER 10, 2020

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations ,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader. Salesforce.

Hubspot 105

Hubspot CMS Development Enterprise Management Marketing Management 105

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Conversica

OCTOBER 2, 2018

Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry. One of the most popular types of conversational AI is an AI sales assistant.

Trade Show 58

Trade Show Marketing AI Lead Scoring Lead Ranking 58

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. A Sales Guy. A Sales Guy is a straightforward and honest approach to sales insight. You will not find fancy terms or bland explanations of sales ideas here, but energetic and cut-to-the-chase advice.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Forrester Lead Management Overview.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeanData

OCTOBER 27, 2021

Sales Development Representatives (SDRs) play the most important role in the revenue lifecycle. I’m sticking to my position, and here’s why: On the Revenue team side of the house, as a function, we have nearly non-stop conversations regarding the need to align Marketing and Sales. I’ve said it before, and I’ll say it again.

Sales Management 52

Sales Management Ideal Customer Profiles Marketing Analytics Tools Top of Funnel 52

NetLine

DECEMBER 1, 2020

Meet the Senior Marketing Manager at DocASAP , Nathan Huet – A savvy expert at putting data to work to understand how he can leverage the power of content to deliver quality leads to his sales team. In addition to using NetLine, what are your other strategies for lead generation?

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Conversica

OCTOBER 18, 2018

This blog’s focus “How do marketing and sales stay aligned during the Q4 crushing process?” ” In the final part of this series, we cover “How do marketing and sales stay aligned during the Q4 crushing process?” How do marketing and sales stay aligned during the Q4 crushing process?

Top of Funnel 76

Top of Funnel Tips Marketing AI Trade Show 76

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Companies don’t buy; people do.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Cintell

NOVEMBER 9, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Customer-centricity is a competitive advantage! They’re also personal.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Lead Capture. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Event Management. Campaign Manager. Learning Management. Nine Things Sales is Thankful For. Lead Management. Lead Scoring. Lead Capture.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48