Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: LovesData.com Janet Driscoll Miller Janet is president and CEO of Marketing Mojo, the digital marketing agency she founded in 2005. In your inbox.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 98

Smashmouth Marketing

SEPTEMBER 10, 2009

Conference Chicago IDC suggests change VP Sales title to VP Customer Outcomes! damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20 PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! Ok, so of the top 20 posts, I've got a few myself.

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Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. I’ll also be speaking at a number of these events. Digital Summits. Digitalsummit.com.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Marketing Insider Group

MARCH 6, 2020

With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. So, what should you do if your event is canceled? Those hosting the event are trying to balance the threat to public health and the huge investment that goes into these shows.

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Planning Conference Transparency Paid Search Agency 290

Martech

SEPTEMBER 7, 2022

A few thoughts come to mind as I contemplate these lists from a B2B marketing perspective. So that leaves us with Google and Microsoft. Google has been relatively quiet regarding their efforts to leverage immersive technologies after they attempted launching Google Glass and Google Lively. Meta (Facebook).

Enterprise Management 108

Enterprise Management B2B Marketing B2B Marketing Management 108

Marketing Insider Group

DECEMBER 10, 2020

Monitoring user behavior is essential to increase conversion rates (the number of event registrations), and MAPs can help you achieve this. Google Analytics is a great tool for measuring user behavior on your website, although it has its own limitations. Other tools with more extensive features include: Crazy Egg. Lucky Orange.

Marketing Automation Services 343

Marketing Automation Services Marketing Management Planning Process 343

Marketing Insider Group

AUGUST 17, 2020

Apart from event analytics, track and report how people are talking about your event online and on social media. You can use Facebook Audience Insight, Google Alerts, and your event platform for this reporting and analysis. Share the results of your live polls and post-event surveys with your partners.

Lead Scoring 352

Lead Scoring Lead Ranking Co-Registration Banners 352

Martech

APRIL 10, 2024

Known for his expertise in the SaaS field, he is a regular conference speaker. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder.

CRM 92

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Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. Hybrid, as he told me, was here. (It’s

Webinar Metrics 104

Webinar Metrics Conference Aggregators Communities 104

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Make the virtual experience as exciting as the in-person one.

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Trends Planning Work Management Contingency Planning 157

B2B Marketing Directions

JUNE 20, 2020

In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Biznology

APRIL 28, 2020

The way we approach selling and marketing our products and services has changed, and the pitch needs to change, too. Many marketers use events and conferences as part of their marketing strategy, but that suddenly changed. This allows customers to get more out of the platform at no additional cost.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

Contently

SEPTEMBER 27, 2023

Google Perspectives: Unveiling Authentic Narratives Google Perspectives offers a unique lens through which to view the collective voice of real individuals. Strategies for Impact While the full potential of Google Perspectives is still emerging, several strategies can be explored.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Webbiquity

FEBRUARY 5, 2018

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. We believe this data can yield highly actionable intelligence in discrete applications or when implemented within the marketing stack.

Enterprise Management 190

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 190

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Free College Type Courses and/or Certifications: Marketing courses can be expensive, but they look impressive on your resume. Here are some free ones to stay up-to-date and keep your resume filled with relevant marketing education. Marketing 101 by Kutztown University. Conducting a Marketing Analysis by Kutztown University.

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Course Conference BtoB Tools 48

Hubspot

SEPTEMBER 12, 2014

I just got out of a meeting where our #INBOUND14 event leader told us to remember to bring a bunch of stuff to the BCEC next week (we''re having out big annual conference -- if you still want tickets, they''re available ''til Sunday !). What to Pack & Prepare Before Any Big Conference. 1) Get a map of the conference center.

Conference 28

Conference Blast Campaigns Mobile Marketing Network Marketing 28

Convince & Convert

APRIL 3, 2015

We saw this proven again and again at Super Bowl XLIX , the first rounds of the 2015 NCAA March Madness Tournament , and even last week at Social Media Marketing World 2015 —the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag.

Urgency Marketing 163

Urgency Marketing Tagging Social Media Keywords 163

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

SmartBug Media

AUGUST 1, 2022

Your Event Objectives. Just like most conferences where the number of attendees in the tens of thousands, INBOUND is a lot. It’s up to you to determine what your objectives are for attending and then look through that lens as you craft your personal event strategy and pull tips from the rest of this article.

Conference 105

Conference Network Marketing Planning Hubspot 105

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Building The "Sales Machine": How to Generate Real Leads from Trade show/Conferences.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Unless your company has Google-like benefits, you may be challenged to hold an SEO team together. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Casie Gillette has presented at several conferences with regards to this topic. Live Events & Trade Shows.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series.

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

SmartBug Media

AUGUST 17, 2022

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot — and you might enjoy reading what could be considered the prequel to this article, “ Must-Have Packing List for INBOUND22.”. Find the Experts.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Lessons.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

Marketing Insider Group

JANUARY 15, 2020

Secondly, your speaker’s area of expertise should dovetail with the purpose of your event. Let’s consider a marketing conference. Not only should you search through marketing industry movers and shakers, but you could also look at retired political figures who drew voters to their side for years.

First-Mover Advantage 174

First-Mover Advantage Buzz Merchandising Planning 174

Vidyard

MARCH 31, 2020

We’re also seeing the rise of personal video messaging—a simple way for anyone to capture and share short video messages that are more impactful than text-based emails but don’t require a live two-way conversation like phone calls or video conferences. In many ways, it’s the best of both worlds.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

ClearVoice

SEPTEMBER 4, 2020

A full 15 percent of the searches Google sees every day are searches the company has never seen before. Content marketing statistics for local search. More than 3 in 4 consumers use Google Maps when searching for nearby businesses. Content marketing statistics for video. statcounter.com ). More than 85 percent of U.S.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. I was honored to be the very first host for that series and now it has continued for YEARS!

Planning 100

Planning Content Marketing Generation Content 100

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Attend the conference to sea! Portland’s Summit includes Chelsea Handler and thought leaders from Netflix, Airbnb, Google, Amazon and more.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Heinz Marketing

APRIL 4, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! We started sampling different… These virtual conferences. The bar is higher to get them to a local event, let alone go to a conference. Really excited. Dana : Sure.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Attendify

AUGUST 7, 2019

By 2015 he introduced The Stackies, an annual awards program that celebrates how digital marketing teams build their Martech stacks (the different platforms they “stack” together to get and keep customers). But where do event marketers fit into the picture? Team Attendify: Tell me a bit about the Empower conference.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Hubspot

DECEMBER 14, 2017

Screenshot positive reviews on sites like Yelp and Google+, and then share them on your Facebook page. Tagging is another great way to support local marketing efforts. Build hype for an event your company is hosting using a Facebook live video, or showcase company culture with a group photo at the next conference you attend.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Zoominfo

SEPTEMBER 3, 2018

Use surveys to scale event attendance. Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting surveys before, during, and after professional events.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

SmartBug Media

JULY 31, 2023

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot—and you might enjoy reading what could be considered the prequel to this article, “Here’s How You Can Prepare for INBOUND 2023.”

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52