Marketing Insider Group

JANUARY 4, 2021

Granted the technology was crude — it was literally “talking heads” on a conference call supported by visuals back in the day. We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

B2B Marketing Directions

JUNE 20, 2020

In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SpotMe Blog

JULY 25, 2021

A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. Consider how hybrid aspects can work for these types of events for your organization: Conferences.

Examples 111

Examples Enterprise Management Work Management Conference 111

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork. The Journey of Transitioning #CMWorld 2020 to a Virtual Event.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Convince & Convert

APRIL 3, 2015

We saw this proven again and again at Super Bowl XLIX , the first rounds of the 2015 NCAA March Madness Tournament , and even last week at Social Media Marketing World 2015 —the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag.

Urgency Marketing 161

Urgency Marketing Tagging Social Media Keywords 161

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing. Brand Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. 2) Business and lead generation.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for social media. More than two-thirds of adults in the United States use Facebook. ( Nearly 3 in 5 fashion and beauty brands use influencers in their social marketing efforts. Facebook ). Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. (

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Scoop.it

SEPTEMBER 2, 2021

Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Adobe Experience Cloud Blog

AUGUST 30, 2016

Sure, you might be able to expense the ticket, travel, hotel, and meals, but then there’s the epic backup in email and work that piles up while you’re off gallivanting around whatever summit, conference, or expo you happen to be at. I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. “No About SummitSync.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Rev

JANUARY 11, 2023

15 B2B marketing tactics to find new customers and increase sales Now that you’ve refined your ICP and messaging, let’s dive into some specific tactics for generating leads and increasing sales from new customers. #1 For lead generation, you can start by joining Subreddits related to your industry or offering.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

B2B Digital Marketer

OCTOBER 13, 2022

In this episode, Brianna Haag shares her valuable thoughts and insights on what’s new for B2B events in 2023. . Brianna Haag was the third marketing hire at Hopin and currently leads the Demand Generation team. 06:15 – Hybrid events. 08:56 – Manpower needed for doing two events simultaneously.

B2B 52

B2B B2B Marketing Demand Generation Communities 52

Valasys

APRIL 22, 2020

Pro-tip: An impactful way to use community hashtags for branding is choosing the same from user-generated content (UGC). User-generated content in community hashtags is largely approved of and adopted by the audiences. Read more on How Virtual Event Marketing Benefits B2B Businesses.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Event Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Attend the conference to sea! Don’t miss the LeadsCon Conference in Las Vegas , March 4-6, 2019. AMA Marketing Week Live. 2019 dates TBD.).

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Vidyard

SEPTEMBER 6, 2016

Do you know any of those people on Facebook who post the memes that countdown how many days are left until Christmas? Okay so Buddy the elf might not be the most relevant image, but the point is, you should start getting excited now for Viewtopia, the best video marketing conference (and maybe even the best marketing conference period!)

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. What is a Virtual Conference and How Does it Work? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Paul Gillin

MAY 27, 2010

An annual user conference attracts thousands. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. Those early outposts looked little like the Facebooks and LinkedIns of today, though. The Spiceworks community spreads beyond the website.

Communities 50

Communities B2B Work Management Marketing Management 50

Single Grain

APRIL 6, 2020

Engagement marketing is an effective way to acquire new customers over a long period of time by focusing on creating meaningful interactions that nurture relationships. While it’s not an instant revenue generator like fast-acting PPC campaigns may be, it’s reliable and can offer long-lasting results. What Engagement Marketing Is Not.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Hubspot

MAY 6, 2010

The event brought together B2B marketers from all industries to share best practices and case studies. Most of the content at this year's conference focused on online marketing, particularly social media , but other aspects of B2B marketing such as event marketing and lead management were also well represented.

B2B Marketing 28

B2B Marketing Paid Search Agency Work Management B2B Thought Leadership 28

Vidyard

AUGUST 15, 2014

Imagine that in three months, you’re flying out to set up your booth at your industry’s biggest conference. Value Videos Just like at the conference, other exhibitors will be competing for your potential customers’ attention through email well in advance of the event.

Event Marketing 70

Event Marketing Video Marketing Planning Conference 70

Martech

DECEMBER 21, 2023

Registration launch day for my client’s global conference is just a few days away. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. But what happens when there isn’t a digital component for your in-person conference? No other event attracts exactly this mix of personalities.

Webinar Metrics 127

Webinar Metrics Top of Funnel Planning Advertising Agencies 127

Martech

SEPTEMBER 29, 2021

Good morning, Marketers, there are still many hours of MarTech talks I haven’t seen yet from our recent conference ( free registration here ). I’ve been to a lot of conferences. In the marketing space, in spring and fall, I could be hitting multiple live events per week. But isn’t it great that it’s there?

Account Based Marketing 105

Account Based Marketing ABM Paid Search Agency Differentiation 105

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. You can apply this concept to any of your offline events, too! Create Calls-to-Action.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Webbiquity

JULY 27, 2021

As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. Though expensive, the cost was justified by the effectiveness of live events for both brand building and lead generation.

CMO 203

CMO Gartner Budget Programs Spending 203

Adobe Experience Cloud Blog

JANUARY 5, 2017

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Flash deals and discount codes are a great way to increase brand awareness and generate demand.

Social Media 134

Social Media Generation Webinar Metrics Lead Scoring 134

Biznology

APRIL 13, 2020

It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. And because, when done right, events can be the single most powerful vehicle for generating new leads and deepening existing customer relationships. Mobile, mobile everywhere. One on one meetings.

Trade Show 163

Trade Show Product Planning Intent Data 163

Hubspot

SEPTEMBER 3, 2014

Events are having a moment -- especially with our very own INBOUND conference right around the corner! And for those of you who organize and execute on events, you know exactly what planning a successful one entails. Type the message you would like to be tweeted and click generate new link. event marketing'

Network Marketing 28

Network Marketing Work Management Marketing Management Hubspot 28

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Marketing Insider Group

OCTOBER 22, 2019

To really understand this concept, you need to start thinking about events as another channel for your content marketing efforts , rather than as a separate type of marketing in their own right. Live events don’t have to be huge conferences or trade shows either. The simple answer is that they work.

Webinar Metrics 125

Webinar Metrics Planning Content Marketing Content 125

Unbounce

JULY 15, 2020

There’s something special about attending an in-person conference or industry event. This year though, almost every single conference and event has been either delayed or canceled. One option is to take your event online and run a webinar (or perhaps, a series of webinars), instead. OK, maybe that’s just me.). (OK,

Webinar Metrics 145

Webinar Metrics Personalization Landing Pages Buzz 145