ROAS and CAC. A Comparison of Two Important Metrics
NuSpark Consulting
OCTOBER 31, 2023
Definition Customer Acquisition Cost (CAC) is the cost associated with convincing a potential customer to buy a product or service. It’s particularly useful for subscription-based services or any business model where customer lifetime value (CLV) is a significant factor. What is CAC? The post ROAS and CAC.
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