Kevin Indig

AUGUST 7, 2023

Expect timeless tips and strategies, as well as new insights into the future of search. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. But, marketers can apply it to content and campaigns. See Google or Apple, for example. Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

QuanticMind

MAY 31, 2023

What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. Upfronts and expos and ads, oh my!

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Talkwalker.

Social Media 116

Social Media Analytics Work Management Media 116

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

SmartBug Media

NOVEMBER 30, 2020

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). In 2020, it is more important than ever to have a clear understanding of how your portfolio of marketing efforts work together to increase conversions.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Anyword

FEBRUARY 23, 2022

Dollar for dollar and click for click, Google Ads is a PPC advertising platform that you can’t ignore. The average conversion rate for Google Ads is 4.4% for the search network, with an average conversion cost of $56.11. What Is “Google Ads”? What Is “Google Ads”?

Paid Search Agency 52

Paid Search Agency Google Ads Copywriting 52

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Why Your Business Needs To Be Using PPC.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Valasys

MAY 18, 2023

When it comes to digital marketing, there are two strategies that stand out: Pay-per-Click and Search Engine Optimization. Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic.

Paid Content 52

Paid Content PPC Comparison SEO 52

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. That's why Google ads keyword planner is an important tool for marketers. Below, let's review how to use the Google keyword planner and implement this tool in your strategy.

Keywords 96

Keywords Paid Search Agency Google Ads 96

QuanticMind

NOVEMBER 13, 2019

Over the last decade, there has been an extraordinary growth of technology that empowers marketers to collect and then leverage troves of data across each of the varying stages of their buying cycle. Of course, being data-driven is much trickier than it would first appear.

Paid Search Agency 40

Paid Search Agency Advertising Channels Optimization SEM 40

BOP Design

FEBRUARY 27, 2023

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. In fact, there are many different metrics that you can track through Google Analytics. But, what if the new Google Analytics GA4 isn’t quite cutting it for you?

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Privacy 99

seo.co

APRIL 11, 2021

The rise of Amazon and Amazon marketing made this clear. Enter Google shopping, another third-party online marketplace platform. Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing AI 117

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 117

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Google Analytics. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

FunnelEnvy

FEBRUARY 11, 2021

Online advertising is no exception. The cracks in this ecosystem have turned into gaping holes, and those holes are why your paid ads aren’t scaling. 84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), What do Paid Ads Actually Contribute?

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Content Standard

JULY 31, 2015

Fifty-eight percent of retailers are increasing their spending on social media ads this year, just behind the rate seen for paid search spending. Those spending trends highlight a closing value gap between social media advertising and paid search, according to the National Retail Federation.

Paid Search Agency 40

Paid Search Agency Social Media Spending Advertisements 40

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Google Adwords 101. These search queries are called “keywords”.

Hubspot 74

Hubspot Cost Google Process 74

Optinmonster

AUGUST 23, 2023

In the ever-evolving digital landscape, content remains king. But what makes content truly reign supreme? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Organic content brings better ROI than paid content.

Statistics 76

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 76

Optinmonster

DECEMBER 20, 2023

As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. That also applies to seasonal search terms.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Diligently applied, CRO can increase conversion rates over time by up to 2-10x and dramatically impact the ROI from campaigns and media spend.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Scoop.it

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. So, how is one to choose?

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Kevin Indig

NOVEMBER 6, 2023

SEOs and marketers, Meet Wix Studio, the new web creation platform for agencies to deliver exceptional work with absolute efficiency. Go beyond the platform without plug-ins and seamlessly integrate with leading apps like Google, Facebook, Instagram, Amazon, TikTok and more. in 2021 to be the default search engine.

Paid Content 59

Paid Content Paid Search Agency Lead Ranking Advertising Agencies 59

Scoop.it

JUNE 23, 2020

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. 95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. This is exactly why content is worth optimizing.

Trends 92

Trends Content Marketing Content Curation 92

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. See how many conversions have direct, email, or organic search touchpoints after a visit to a paid search landing page?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Scoop.it

OCTOBER 25, 2022

In the mission to get traffic to your site and gain those valuable conversions, content is key. SEO plays a vital part in this picture, but quality content pitched well also drives posts to the top of search results. Before we look at ways to evaluate the SEO value of your content, let’s look at why SEO value matters.

Lead Ranking 59

Lead Ranking Lead Scoring SEO Paid Search Agency 59

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

BenchmarkONE

JULY 22, 2021

If you’re involved in SaaS content marketing , metrics are vital to your strategy. However, just as looking at call center KPI s throws up unexpected metrics, content marketing has overlooked metrics of its own. Give your content marketing a boost with these new approaches to performance tracking.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

Directive Agency

FEBRUARY 28, 2022

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. As digital marketing and search engine optimization become increasingly important, it’s necessary to understand that the strategies for each should differ. But what about the differences? What is B2B SEO . What is B2C SEO?

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52