52 Gen Z Stats Marketers Need to Know in 2020
Hubspot
FEBRUARY 3, 2020
To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020. General Stats. In 2019, Gen Z outnumbered millennials, making up 32% of the world's 7.7 billion-person population. Bloomberg ).
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