Convince & Convert

MARCH 31, 2014

It’s Opening Day of baseball season, so what better time to launch the first-ever Social Pros All-Stars baseball cards? What Is This All About? For more than two years, each week I’ve recorded an episode of the Social Pros podcast , where my co-hosts and I interview a social media professional about their day-to-day work and successes.

Social Media 145

Social Media Media Companies Tips 145

Hinge Marketing

MAY 4, 2022

But were you aware of the rapidly growing “Mid-Career Crisis”? Typically, there is an abrupt change in behavior in someone who is in mid-career. Contrary to public belief, the mid-career employee segment, not the entry- or junior-level employee segment, is the largest group leaving jobs today. Who Are The Mid-Career Employees?

Lead Ranking 158

Lead Ranking Lead Scoring Thought Leadership Work Management 158

Televerde

APRIL 23, 2024

Previously Published on Spa Retailer Watkins Wellness, a renowned name in the hot tub industry, is forging an alliance to create career opportunities. Since 2014, Watkins has worked with Televerde , a multinational sales and marketing company, to provide incarcerated women with job training opportunities.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Training Custom Publishing 52

Salesforce Marketing Cloud

FEBRUARY 12, 2024

What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. They’re looking for knowledgeable Salesforce Administrators, Developers, Business Analysts, Salespeople, and more to run their companies successfully.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Salesforce Marketing Cloud

OCTOBER 9, 2023

One of the greatest acts a leader can make is to admit you don’t know,” said Caroline Casey, founder of the Valuable 500 , a global business partnership of 500 companies working together to end disability exclusion. Interested in starting an ERG at your company? Not sure where to begin? Accountability is real,” said Casey.

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

Martech

FEBRUARY 9, 2024

After taking a journalism class there I realized I did not want to pursue journalism as a career, much as I enjoyed some aspects of it. A: It was an incredible experience at that company. The company supported me in carving out a role for myself and it kind of snowballed from there. I kind of just stumbled into marketing.

Work Management 100

Work Management Marketing Analytics Tools Marketing Management Paid Search Agency 100

Heinz Marketing

FEBRUARY 1, 2024

Whether you’re an individual aspiring to grow in your role or a business leader aiming to steer your company toward greater success, effective reflection forms the cornerstone of planning for a fruitful future. This self-awareness is crucial for personal development and career growth.

Peer-to-peer 101

Peer-to-peer Business Thought Leadership Planning 101

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Such websites included Breitbart.com –- a site the company had specifically added to its account-level domain exclusion list (i.e.

Opt-out 117

Opt-out Advertising Agencies Advertisements Advertising 117

Sprout Social

DECEMBER 5, 2023

What is it about social media careers that makes them dominated by white women? She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Where do companies go from here? Even the majority of our own team fit within that demographic.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Martech

FEBRUARY 8, 2024

Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. Please take our short survey so we can tell you the state of martech salaries and careers. Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns.

Creativity 115

Creativity Paid Search Agency Campaigns Advertising Agencies 115

Martech

DECEMBER 18, 2023

Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company.

Planning 144

Planning Marketing AI Customer Surveys Guidelines 144

Martech

APRIL 15, 2024

I ended up meeting my husband here and staying and developing my career. Q: Although you’ve spent most of your career in Florida, you also worked as a digital marketing manager at 3M in Brazil for some time. This is something else that may differentiate us from other companies. That’s it in a nutshell.

Work Management 107

Work Management eCommerce Budget Programs Marketing Management 107

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Social Media 120

Social Media Work Management Media Trust Marketing 120

Salesforce Marketing Cloud

FEBRUARY 22, 2024

You also have the honor of being the face of your company. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. Here are five practical tips to help you advance in your field service career. Here’s what they said.

Work Management 52

Work Management Service Practices Tips 52

Martech

APRIL 3, 2024

Q: You have extensive career experience in email marketing, content and B2B strategy. A: I have kind of a fun career journey. So, I went to graduate school with the idea that I would be a novelist and that I would probably wind up teaching English and/or writing, and that would be my career trajectory. Can you figure it out?

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Press Conference 79

Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. primary season, OpenAI became the latest company to take steps to protect voters. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Why we care.

Marketing AI 109

Marketing AI Paid Search Agency Companies Amazon 109

Top Rank Marketing

NOVEMBER 8, 2023

In this spirit, over the past several years now we have regularly taken the time to honor and congratulate B2B marketing leaders who have recently seen career advancement. ’ This is something almost no company asks a marketer, but it would be such a productive conversation.

B2B Marketing 119

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 119

Salesforce Marketing Cloud

FEBRUARY 26, 2024

And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important. Many companies around the world have met this challenge by visualizing their data and uncovering valuable insights with Tableau, the world’s leading AI-powered analytics and business intelligence platform.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Martech

FEBRUARY 13, 2024

The company also determined that while Usher’s halftime show garnered 65% positive sentiment on social, it was 10 points less than the wildly popular Rihanna performance a year ago, which scored 75% approval. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Image: Influential Market Intelligence.

Digital Asset Management 133

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 133

Martech

JANUARY 25, 2024

Thus began a career combining marketing and technology for B2B businesses like Ziff Davis and IBM. One constant in Ruth’s career: teaching. Q: How did you get into marketing, as a career? I got an opportunity to move to New York and open a marketing office for that publishing company.

Work Management 99

Work Management Marketing Management Database Marketing Lead Gen 99

Martech

FEBRUARY 7, 2024

And I think I’ve taken that with me the rest of my career. That first company wound up going out of business. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. How has it been for you?

Advertising Agencies 112

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 112

Ahrefs

MAY 31, 2023

If you’re thinking about a career in digital marketing or want to take your career to the next level, this article may help. Depending on the company, a digital marketer can be a role on its own. But in … Read more ›

Paid Search Agency 101

Paid Search Agency Marketing Companies 101

Salesforce Marketing Cloud

APRIL 25, 2023

How does Trailhead help people and companies succeed? And demand for Salesforce skills is skyrocketing as companies need Trailblazers’ skills and their focused mindsets to drive success now and in the future. How does Trailhead help people and companies succeed? Can anyone use Trailhead? million new jobs and $1.6

Peer-to-peer 98

Peer-to-peer Communities Training CRM 98

Martech

DECEMBER 14, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. We’d like to know how it’s been for you. Click here to take the survey What Google is saying.

Features 131

Features Google Privacy Eye-Tracking 131

Martech

OCTOBER 2, 2023

In my experience, another reason is that martech stack platforms are typically integrated with a company’s existing processes. To enhance efficiency, companies need to reevaluate marketing activities, revamp processes and eliminate unnecessary steps. Help (or, at a minimum, not negatively impact) the customer experience.

Work Management 115

Work Management Paid Search Agency Marketing Management Advertising Benchmark 115

B2BMarketing.net

APRIL 24, 2024

They talk about where Stenn’s name comes from, how the company has evolved in the last few years, as well as the brand’s ultimate growth objective. Plus, he shares his top tip for being successful in his career and why constant learning is essential to grow in the B2B field.

Paid Search Agency 52

Paid Search Agency Companies CMO Growth Marketing 52

Martech

FEBRUARY 27, 2024

This “emotional intelligence” isn’t just a career perk — it’s the key to a fulfilling life and impactful marketing. They both had similar desires: to live purposefully by aligning their lives and careers with causes they care about and connecting their emotions and clients to foster growth.

Marketing & Strategy 110

Marketing & Strategy Marketing Strategy Fulfillment Planning 110

Buffer

FEBRUARY 23, 2023

We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. A whopping 98 percent of respondents want to work remotely for the rest of their careers. Career frameworks can be a massive help here.

Trends 129

Trends Positioning Customer Surveys Organic Leads 129

Salesforce Marketing Cloud

JULY 11, 2023

Transform your career with Salesforce Discover your Salesforce Career Path Get started today Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. Answer questions based on values, purpose, and preferences, and Career Match will recommend a Career Path as a starting point.

Work Management 75

Work Management Marketing Management Peer-to-peer Demand Generation Agencies 75

Martech

APRIL 11, 2024

And the more MOps can obsess about the company’s true business and marketing objectives, the more you can help marketing increase its effectiveness first — and then, it’s efficiency second. We can do more than ‘just martech it’ A MOps career specializing only in efficiency is already threatened by AI. Now, that’s a rare breed.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Martech

DECEMBER 14, 2023

The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Dig deeper: Salesforce says AI is the new UI Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Marketing AI 110

Marketing AI Business Paid Search Agency Marketing Management 110

Salesforce Marketing Cloud

MARCH 7, 2023

How to become a Salesforce Admin Career prospects and opportunities for Salesforce Admins Salesforce Administrator credentials and certifications How to prepare for the Salesforce Administrator certification exam Salesforce helps over 150,000 customers across a myriad of businesses, nonprofits, and institutions to connect with their customers.

Work Management 98

Work Management Marketing Management Peer-to-peer Customer Satisfaction 98

Martech

FEBRUARY 16, 2024

Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. The hyper-partisanship swarming so many online channels has some companies dialing back or not publicizing their involvement with so-called “hot button” issues.

Demand 115

Demand Customer Surveys Paid Search Agency Communities 115

Martech

DECEMBER 14, 2023

It’s important to note that governance demands a cultural presence and footprint [in the organization], especially in global companies,” said Horodyski. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. DAM governance structure. Image: Salt Flats.

Digital Asset Management 110

Digital Asset Management Work Management Customer Surveys Conference 110

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Email Marketing 130

Email Marketing Marketing AI Enterprise Management Work Management 130