Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 213

Paid Content Stats Marketing Budget Webinar Metrics 213

Litmus

AUGUST 2, 2021

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! If you’re a car company, for example, when is your audience in the market so you’re not coming on too strong? Humanity and empathy messaging. Team morale (and keeping it high). Don’t worry.

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

B2B Marketing Directions

MAY 31, 2020

Webinars have become an extremely popular marketing technique at many B2B companies. There is no reliable way to determine how many marketing webinars are conducted each year. ON24 recently reported that the number of webinars hosted on its webinar platform jumped by more than 330% in March.

Webinar Metrics 64

Webinar Metrics Planning Advertising Benchmark Trade Show 64

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. This year the report sampled responses from 679 in North American B2B companies. >>> Related: 12 Ways to Leverage Your Existing Investment in B2B Webinars.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

BenchmarkONE

APRIL 24, 2019

Whether you’re selling business-to-business or organizing a webinar, you’ll want to get your email in front of relevant eyes once the week has slowed. In fact, according to a study by MailChimp , more than 20% of hobby companies and over 15% of retail companies find that weekends are the optimal time to contact their clients.

Stats 97

Stats Best Practices Open Rate Eye-Tracking 97

SmartBug Media

SEPTEMBER 15, 2021

In simple terms, “share of wallet” is a metric that reflects the percentage or amount that a customer chooses to give to your company as opposed to a competitor. Imagine your company, Bananas Co., Sometimes that looks like providing free content like a checklist, e-book, or webinar. What Is Wallet Share? Go bananas for oranges.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

Contently

DECEMBER 21, 2016

That’s a stat you’re going to hear a lot in 2017.) As we head into the new year, we took a look at the biggest industry trends to get a better understanding of why that happened and what other companies can do to stand out. In this webinar, you’ll learn: Why thinking about voice before publishing is so important.

Webinar Metrics 60

Webinar Metrics Content Marketing Content Stats 60

SnapApp

NOVEMBER 26, 2018

That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. . 82% of purchasing consumers view at least 5 pieces of content first, from the winning company. Takeaway: Meet your prospects where they are, with stellar content.

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

Litmus

APRIL 16, 2020

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! CanIemail.com has some stats on the different support for interactive HTML forms , interactive click actions , and AMP for Email. Is Dark Mode equally important for B2B companies as it is for B2C?

Webinar Metrics 65

Webinar Metrics Paid Search Agency Guidelines User-Generated Content 65

Televerde

SEPTEMBER 18, 2019

For most, we’ve experienced a spectrum of webinar quality. There are fantastic webinars, which leave us feeling ready to conquer the world. Then there are lackluster webinars, which are kind of ‘meh’ and leave much to be desired in terms of actionable takeaways. What are your webinar pet peeves?

Webinar Metrics 45

Webinar Metrics Top of Funnel Webcast Stats 45

Bannerflow

MAY 27, 2019

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. We are seeing a huge transition, more and more companies are moving part, or all of their advertising in-house. Today’s current digital advertising landscape.

Advertising Agencies 65

Advertising Agencies Display Webinar Metrics Advertisements 65

EveryoneSocial

JANUARY 7, 2020

In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. Below, you’ll learn more about B2B influencer marketing and just who these influencers are that your company should activate. Bazaar Voice ).

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Marketing Insider Group

MAY 18, 2021

Take this stat on video marketing, for example. Video gives your company a human face. Today we’ll explain why it’s so important for connecting with your audience online and highlight some ways to make it work for your company. Webinars or Q&As. Their personal experience working at your company or in the industry.

Content Marketing 272

Content Marketing Planning Webinar Metrics Content 272

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Leadspace

SEPTEMBER 18, 2019

This stat showcases age demographics about a young target audience. If this is the market you’re targeting, this stat shows you can (and should) use social media to reach them. Firmographic data tells you critical data about a prospect, such as their company size (number of employees), location, revenue, years in business, and so on.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

SalesIntel

FEBRUARY 16, 2022

SaaS companies have to face cutthroat competition. This quick guide glances at the best email marketing strategies for SaaS companies in 2022 and shows how you can benefit from them. Exclusive webinar recordings, stats, discounts, and user-sensitive data are the top forms of lead magnets you can infuse into your campaign. .

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

SalesIntel

FEBRUARY 16, 2022

SaaS companies have to face cutthroat competition. This quick guide glances at the best email marketing strategies for SaaS companies in 2022 and shows how you can benefit from them. Exclusive webinar recordings, stats, discounts, and user-sensitive data are the top forms of lead magnets you can infuse into your campaign. .

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. These stats will help you know how video marketing influences customers. Webinars are the most common types of business-related video. Social Media Video Stats for Facebook 45.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Webbiquity

MAY 3, 2022

Somewhat more surprisingly, the largest share (62%) still want to attend webinars. While nearly nine out of ten companies have resumed business travel, 28% say they are sending fewer people to events. If any of these stats and findings pique your interest, check out the full studies. Demand for podcasts has also increased.

Marketing Report 336

Marketing Report Event Marketing Research Trends 336

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. It doesn’t cost much, and it can be used by small businesses and enterprise companies alike.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Vidyard

JANUARY 24, 2017

From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit. In fact, the average B2B company within Vidyard’s client base has nearly 300 videos in their library and that number will double within the next 16 months.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Stats 50

Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. Companies today not only need to do good; they also need to tell stories about the good that they’re doing so consumers know about it.

Storytelling 218

Storytelling Trends Ethics Content 218

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy. On-demand webinars — Webinar binge and chill?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Leadspace

SEPTEMBER 18, 2019

This stat showcases age demographics about a young target audience. If this is the market you’re targeting, this stat shows you can (and should) use social media to reach them. You can learn a lot about a company using firmographic data to determine if it’s the right candidate. Behavioral Segmentation.

Segmentation 48

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 48

LeadSquared

AUGUST 28, 2015

In the past couple of years, webinars have really begun to help businesses grow. Here at LeadSquared, we have experimented and tried various things to improve and get the most out of our webinar sessions. Here are 4 webinar best practices that will increase your registrations immediately (and I have proof to back it up)!

Webinar Metrics 52

Webinar Metrics Practices Landing Pages Best Practices 52

sagefrog

NOVEMBER 14, 2023

Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Envy

SEPTEMBER 30, 2022

Q3-4 2022 - The Marketers' Awakening - World (AKA company CEOs) enter a changed reality, many adjust marketing budgets and expectations for marketing and sales. Webinar fatigue is rising. Record your webinar and market the on-demand version. Hire, hire, hire. Marketers need to show their contributions to the bottom line.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

Marketing Insider Group

MAY 12, 2021

Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. The Tools You Need to Start Measuring Content Marketing at Your Company. These types of tools can help to shrink mountains of data into easy-to-read insights and stats.

Work Management 276

Work Management B2B Marketing Marketing Management Budget Programs 276

Webbiquity

SEPTEMBER 12, 2023

They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings. Attendees prefer in-person or hybrid events (68%) by more than two to one over webinars and virtual events (32%). That’s the core message from The State of In-Person B2B Conferences report from Bizzabo.

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Are you using growth hacking strategies to boost your business? FOMO is the fear of missing out.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Golden Spiral

MARCH 10, 2022

It’s a decision-maker at your prospect’s company who you’ve transformed into an advocate. Is your entire marketing effort powerful and thorough enough to get someone to not only know your company’s name but to be your cheerleader in internal discussions? Or you could combine more than one to create a webinar script.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Envy

AUGUST 19, 2021

The massive industry growth, together with a deluge of funding from VCs and IPOs, present an enormous opportunity for new cybersecurity companies. Cyber Security Companies are spending more on PPC. What does this increase in cost mean for companies? from 2021 to 2028. Minimum budgets increase. Increased hires.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

Contently

JANUARY 16, 2019

However, when a company invests in content that actually resonates, they’re protected from the empty engagement. Stats like newsletter sign-ups , webinar attendees, downloads, and lead generation. Stats like newsletter sign-ups , webinar attendees, downloads, and lead generation.

Traffic 167

Traffic Content Marketing Paid Search Agency Content 167

SalesIntel

APRIL 25, 2024

With this in mind, Chelsea Madden, VP of Customer Success and Partnerships at SalesIntel, and Kara Smith Brown, CRO & Founder of LeadCoverage , partnered on an in-depth webinar to provide supply chain marketers with key sales and marketing tactics to create a commanding presence market presence in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

We rarely take those prospects who are in our ABM campaign into consideration , an ideal customer profile (ICP) company, those who are already customers but are interested in add-ons, VPs who are interesting in finding out more about your product, those who are looking for your business development team…the examples go on and on.

Ideal Customer Profiles 117

Ideal Customer Profiles Video Marketing Work Management Marketing Management 117