KoMarketing Associates

OCTOBER 1, 2019

Statistics showed that majority of B2B marketers (68 percent) believe their company “appropriately” prioritizes customer retention. However, 29 percent think that they could be doing better. Just three percent said they over-prioritize retention at the expense of other initiatives.

Customer Surveys 121

Customer Surveys Paid Search Agency B2B Marketing Companies 121

KoMarketing Associates

SEPTEMBER 21, 2017

Attuned as they are to the importance and profitability of sustained relationships that build loyalty, B-to-B programs can leverage dedicated support to build and sustain relationships with their own business members,” explained the researchers of the report.

B to B 136

B to B Paid Search Agency Companies B2B 136

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. SaaS marketing is fierce. SaaS marketers also tend to be intensely data-driven.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JANUARY 20, 2015

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. To sum up, it’s human nature to have this relationship with familiarity and that is why branding is such a huge part of SEO and broader online marketing efforts.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. A separate “@VMwareNews” profile maintains a VMware-specific persona, allowing followers to decide what types of messages they want to receive from the company.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

DECEMBER 15, 2021

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers. About 50% claimed that they are “much less likely” to do business with a company that openly shares their personal data.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8%

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

AUGUST 31, 2022

When it comes to the various tools that marketers are leveraging, the majority (23.1%) are using a customer relationship management (CRM) platform. This is followed by a lack of understanding around which channels are most effective and when (18.6%), and inactionable data (16.8%). Additionally, 20.9% are leveraging a customer data platform.

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

JUNE 29, 2022

Additionally, 52% admitted that they are struggling with “messy” customer relationship management (CRM) data, and 42% are struggling to integrate data across their platforms. Most B2B marketers (55%) use their conversion of engaged account-to-opportunity rate to measure their ABM success.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

SEPTEMBER 22, 2021

Moveable Ink recently conducted its “Audience of One: Consumer Expectations and the Power of Personalization” report, and statistics showed that companies lose credibility among the majority of customers (28%) due to inaccurate personalization. Nearly 15% say that they cancel their service or decide not to purchase from the business again.

Personalization 209

Personalization Custom Publishing Statistics Marketing & Strategy 209

KoMarketing Associates

NOVEMBER 9, 2021

On the customer side, most (83%) say they have made a purchase in direct response to an email they received from a company. Email has long been an effective tool for marketers looking to establish relationships with customers. Driving Revenue Through Email Marketing.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

KoMarketing Associates

JUNE 30, 2020

In addition, 39% of marketers stated that they either have no customer relationship management (CRM) data management process, or they have one that is ineffective. For the remainder of the year, 18% of B2B companies “strongly” expect to boost their investment in data and analytics.

Cost 230

Cost Data Hygiene Statistics Validation 230

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Comprehensive Company Information. Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. What does this mean for B2B marketers?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JANUARY 22, 2019

To determine how factors, such as the sales and marketing relationship, play a role in the overall success of a business, LinkedIn recently published its “State of Sales” ebook. In addition, top sales professionals appear to have a stronger relationship with their marketing team members.

Marketing Report 147

Marketing Report InsideView B2B Sales Statistics 147

KoMarketing Associates

JUNE 25, 2019

Marketing Emails and Customer Relationships. As more marketing email recipients read their messages, previous research suggests that they are maintaining a closer relationship with senders and companies than before. Additionally, the average complaint rate usually drops one percent over the first year.

Email Marketing 120

Email Marketing Deliverability Business Advertising Benchmark 120

KoMarketing Associates

MAY 17, 2019

Personalization and the Advancement of Customer Relationships. Previous research suggests that personalization not only helps influence buyer behavior, but strengthens relationships with customers and prospects. People want to engage with companies that ‘know’ them and their preferences, and marketers need to deliver.”.

Service 121

Service CMO Custom Publishing Paid Search Agency 121

KoMarketing Associates

FEBRUARY 13, 2020

Impact on customer relationships (98% believe this – while 70% believe personalization has a “strong” or “extremely” strong” impact on advancing customer relationships. What other marketing best practices do you have for B2B companies? Final Thoughts. B2B marketers just can’t do it all! At least not effectively.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

SEPTEMBER 29, 2020

For one thing, it significantly reduces the face-to-face business interactions marketers used to rely on for relationship building. Advertising can’t replace all those opportunities for connection, but it can at least keep B2B companies top of mind. It wasn’t just software companies that spent like this.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

NOVEMBER 19, 2015

In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. Those folks are a treasure trove of information about the inner workings of the biggest companies in their respective fields (engineering, legal, biomedical, etc.).

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

KoMarketing Associates

AUGUST 13, 2019

Of the companies using ABM, “ 45% are seeing at least double the ROI.”. Companies using ABM generate 208% more revenue for their marketing efforts. There are nearly as many ways to execute an account based marketing program as there are companies executing such programs. How B2B Account Based Marketing is Done in 2019.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

Of the companies using ABM, “ 45% are seeing at least double the ROI.”. Companies using ABM generate 208% more revenue for their marketing efforts. There are nearly as many ways to execute an account based marketing program as there are companies executing such programs. How B2B Account Based Marketing is Done in 2019.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

JUNE 13, 2019

The majority of respondents (47 percent) say that the relationship between marketing and creative personnel has improved over the last 12 months. Only 17 percent say that the relationship has not improved. Although there are still clear struggles between creative and marketing teams, the situation has improved over the past year.

Creativity 120

Creativity Marketing Report InsideView Work Management 120

KoMarketing Associates

AUGUST 28, 2017

white paper from Televerde recently focused on how marketing and sales teams are working together to achieve company objectives. The relationship between sales and marketing drives revenue and maintains customer engagement, so it needs to be a huge priority for businesses,” said Ray Kemper, chief marketing officer at Televerde.

B2B Sales 188

B2B Sales Customer Surveys B2B Marketing Lead Qualification 188

KoMarketing Associates

OCTOBER 18, 2017

B2B buyers are also challenged because marketers do not understand their needs (31 percent) or their company (30 percent). “B-to-B This was followed by prices/discounts (63 percent) and excellent customer service (60 percent).

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

KoMarketing Associates

MAY 29, 2019

Specifically, 78 percent of customers would like to see companies use social media to help people connect with each other. When asked which communication channels give companies the best opportunity to connect with customers, survey respondents ranked social media as number one. Millennials and Social Media Marketing.

Social Media 120

Social Media Marketing Report Social Marketing Media 120

KoMarketing Associates

MAY 15, 2017

Content Marketing Personalization and Customer Relationships. Approximately 96 percent agree that personalization can advance customer relationships. Seventy-three percent believe that personalization should be a larger priority at their company.

Marketing Report 150

Marketing Report Personalization Planning Paid Search Agency 150

KoMarketing Associates

MARCH 14, 2017

I have this theory that B2B companies need a brand strategy for a very different reason than B2C companies: Years ago, B2B companies were able to rely on the relationship their salespeople had with their clients. Would you say B2B organizations are behind B2C companies in terms of brand marketing? Why or why not?

Digital Asset Management 138

Digital Asset Management B2B Marketing Enterprise Management Brand Identity 138

KoMarketing Associates

DECEMBER 17, 2019

What are other companies doing that you can integrate into your content program? 93% of companies with an advanced personalization strategy have experienced revenue growth. Creating a 1:1 relationship with consumers goes a long way in establishing brand trust (and increasing revenue, apparently). Source: Monetate.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

APRIL 10, 2019

Statistics showed that the majority of sales reps (62 percent) believe they are aligned with the marketing team at their company. Overall, 18 percent of sales professionals believe that sales and marketing are now very aligned at their companies, which bodes well in terms of achieving similar goals.

Marketing Report 128

Marketing Report Customer Satisfaction Paper Custom Publishing 128

KoMarketing Associates

NOVEMBER 2, 2017

Marketers were asked to rank their growth strategies in terms of importance to their company over the next two years on a scale of 0 to 100. B2B Marketers and Customer Relationships. About 30 percent claimed that they do not understand their company. “B-to-B The majority of respondents said that new buyers (24.2)

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

KoMarketing Associates

APRIL 9, 2019

Widen published the “2018 Connectivity Report” to look into how marketers were enhancing customer relationships through personalization. Approximately one-quarter of respondents (28 percent) said that personalizing the customer experience was what their company was most focused on in the current year.

Customer Surveys 144

Customer Surveys Personalization Marketing & Strategy Custom Publishing 144

KoMarketing Associates

JANUARY 24, 2018

Approximately 80 percent claim that they are more likely to do business with a company that offers personalized experiences. The “2017 Trends in Personalization” report from Evergage discovered that 96 percent of marketers agree that personalization can help advance customer relationships.

Personalization 168

Personalization Custom Publishing Paid Search Agency Marketing 168

KoMarketing Associates

DECEMBER 5, 2017

Some of the priorities we see across companies for 2018 are: Managing GDPR requirements. Being huge fans of good data – which doesn’t come as a big surprise working for a martech company – we see data quality being the key to properly assess the impact of our marketing dollars. Markus Reutner , Digital Marketing Manager, Emarsys.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

NOVEMBER 13, 2017

The research showed that 61 percent of marketers’ top digital strategy is to build customer relationships. Thirty-one percent claim that marketers do not understand their needs, while 30 percent say they do not understand their company. Brands realize it’s about bonding, not branding.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

KoMarketing Associates

MAY 30, 2018

By building relationships with writers, publishers, and site owners also on Twitter, we’ve since been able to secure scores, if not hundreds, of guest post opportunities for both KoMarketing and client SEO link building initiatives. SEO Link Building. Employment Engagement.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

NOVEMBER 8, 2019

Fospha conducted “The State of Marketing Measurement, Attribution and Data Management” report and found that 34% of all marketers believe their company only analyzes less than 20% of all customer data available to them. Brands need access to and understanding of their own data across all platforms,” wrote the authors of the report.

Marketing Report 121

Marketing Report Transparency Statistics Custom Publishing 121

KoMarketing Associates

SEPTEMBER 26, 2018

On average, 88 percent of B2B buyers believe it is important to have live meetings or appointments with a company they may do business with. Furthermore, buyers also claim that their relationship with a company improves when they have the option to schedule in-person or virtual meetings to ease the buying process.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121