Contently

NOVEMBER 2, 2018

Now, most companies want to be like Red Bull. But we often hear from clients and prospects that their products and services don’t feel as conducive to big, viral stunt marketing like Red Bull. A company starting a content project from scratch. Five years ago, a lot of companies were just creating content without a plan.

Paid Search Agency 167

Paid Search Agency Companies Content Marketing Planning 167

Outgrow

AUGUST 12, 2021

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. Keeping this in view, here are 9 calculators that every SaaS company can build: 1. The need of the hour is interactive content.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Affiliate influencer campaigns are popular in ecommerce since it’s as simple as sharing a link or code for followers to make a purchase.

Examples 123

Examples Campaigns Advertising Agencies Burn Rate 123

LeanData

MARCH 8, 2023

Today we’re pulling back the curtain to show how the LeanData RevOps team deploys one of our go-to-market (GTM) outbound plays we call “Virality 2.0.” What is Customer Virality? Just like a good TikTok video, every tech company wants their product to take off and go viral.

Marketing Analytics Tools 52

Marketing Analytics Tools Viral Marketing Paid Search Agency Outreach 52

The Lead Agency

APRIL 14, 2024

Millennials and Gen Z collectively account for 64% of the final B2B purchase decisions. Why write descriptive content when you could show a buyer the value of your product/service or company in a way that is captivating and easily viewed anywhere? Don’t upload anything that shouldn’t be shared outside of your company.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SalesIntel

JUNE 21, 2021

The primary focus of SaaS companies has ultimately shifted to growth. But, what exactly is growth hacking, and what are some of the best growth hacking strategies that SaaS companies can implement? Companies like Dollar Shave Club, Dropbox, and LinkedIn have benefited from it to gain millions of consumers and dollars.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

Marketing Insider Group

JUNE 12, 2023

For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. A tweet or short video can go viral and serve as a piece of remarkable content. Even so, most companies struggle to make the time for content creation. Learn the tips and tricks to creating remarkable content.

Content 231

Content Act-On Viral Marketing Fulfillment 231

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. When you have a strong brand, your entire company benefits.

Social Media 114

Social Media Social Marketing Paid Search Agency Media 114

Optinmonster

MARCH 11, 2024

Companies increase customer engagement. At its core, gamification leverages the psychological preconceptions that make games appealing and addictive, applying these to non-game contexts like purchasing products, engaging with a brand on social media platforms , or participating in promotional activities. Everybody wins.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Rev

AUGUST 23, 2023

Successful companies grow fast by moving users swiftly through their pipeline. One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Is it right for my company? These companies have a product that solves their users’ problems. Who’s doing it right?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. A comparable 31% won’t complete their purchase, while 30% will buy from a competitor instead.

Work Management 74

Work Management Marketing Management Social Media Service 74

LeanData

OCTOBER 6, 2022

Trust is the most important element when making a software purchase. So if you notice that prospects approach your company in Dwight Schrute investigative mode, there are some legitimate reasons why. There is a huge professional cost to making a bad tech purchase. . 2 Offer access to your platform pre-purchase.

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Circle Studio

SEPTEMBER 14, 2017

While some may think that branding—at least in the traditional sense—is not nearly as important as it once was, it’s still essential to the long term success of your company. It’s the gut reaction people have when they see or hear your company name—the collected sum of their thoughts, feelings and experiences with your company.

Paid Search Agency 68

Paid Search Agency Brand Identity Branding Companies 68

Webbiquity

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Cat Memes and Videos Go Viral. And cats aren’t just superstars in pet-centric niches.

B2B Marketing 238

B2B Marketing Godaddy B2B Paid Search Agency 238

Leading Results Rambings

SEPTEMBER 8, 2013

When I [Randy Aimone] was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards. 3) The coupons were talk-able: The offer was completely un-remarkable- Free soda with purchase. Sometimes, we all like to be catered to- targeted very specifically.

Viral Marketing 69

Viral Marketing Advertising Mediums Creativity Advertisements 69

accelerate agency

OCTOBER 14, 2021

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? SaaS will continue to increase in popularity over the coming years as more companies choose to streamline their operations. Is Netflix a SaaS company? What qualifies as SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

What is a Saas Company? Types of SaaS companies: B2B & B2C. Stages of a SaaS company. Top 20 SaaS companies of 2021. Top 6 SaaS companies to work for. Getting started with a SaaS company. What is a SaaS company? Is Netflix a SaaS company? The SaaS business model. FAQ about SaaS.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Oktopost

AUGUST 26, 2019

Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. Companies that use video in their marketing grow 49% faster than those who don’t. A whopping 90% of eCommerce shoppers say videos help them make purchasing decisions. Let’s talk about how to do that.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services. They can even improve branding for any company and reach new audiences.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Navigate the Channel

JANUARY 17, 2024

Snapchat could have become a passing trend, but instead, it’s proven to be an increasingly popular platform for sharing fun, entertaining, innovative, and engaging visual content for individuals and companies. Below are a few examples of how your B2B company should approach Snapchat to grow your brand and engage your audience.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. When people trust a brand, they’re more likely to make a purchase, buy more frequently, stay loyal over time, and recommend the brand to others. It grabbed attention right away.

Marketing Agencies 2 231

Marketing Agencies 2 Lead Ranking Content Work Management 231

Spiralytics

APRIL 16, 2023

As issues of racism spread across the United States, the company created billboards establishing their support of the Black Lives Matter movement, encouraging those who tolerate racism to delete the app. Source: Adweek These examples from well-renowned companies show that this type of marketing is a viable strategy for your brand.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Exo B2B

FEBRUARY 28, 2024

What’s more, according to Forbes , companies that deliver superior customer experiences can see their sales soar by up to 80%. Multiple effects on company revenues First of all, in the final analysis, we do this so that it pays off for the company.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

PureB2B

JUNE 28, 2021

With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads. While going viral is the most effective and cost-efficient way to stand out from the noise, it is the most difficult thing to create. That’s why presence on these platforms has become an indispensable tool.

Social Media 62

Social Media Social Marketing Marketing Strategy Marketing & Strategy 62

PureB2B

JUNE 28, 2021

With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads. While going viral is the most effective and cost-efficient way to stand out from the noise, it is the most difficult thing to create. That’s why presence on these platforms has become an indispensable tool.

Social Media 62

Social Media Social Marketing Marketing & Strategy Marketing Strategy 62

Sprout Social

JANUARY 6, 2021

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. When Ryan Reynolds became the majority owner in 2019, he brought his marketing acumen, wit, a new vision and major brand awareness to the company.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Hubspot

NOVEMBER 26, 2019

In fact, until recently, its parent company, ByteDance , hasn't disclosed many metrics at all. In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Wondering if this was just a fluke or a viral trend that will simmer down?

Stats 101

Stats Viral Marketing Startups Transparency 101

Optinmonster

FEBRUARY 11, 2024

Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. FOMO is the fear of missing out.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. Edelman’s 2020 Trust Barometer also found that values are driving purchase decisions. The age of conscious consumerism is here, driven by the under 40-set.

Storytelling 218

Storytelling Trends Ethics Content 218

Excelsior Research

SEPTEMBER 28, 2022

Make it viral! Digital marketing with the combination of social media is driving the companies crazy by reaching more markets every day. This way companies who have their accounts on social media can create reel and spread it using proper hashtags to improve the brand engagement. This is how easy it is using reels on Instagram.

Brand Identity 52

Brand Identity Branding Viral Marketing Social Media 52

Webbiquity

JULY 23, 2019

Combine the power of audio and visual imagery to introduce company’s people and mission to your audience. When was the last time you purchased a new product without having a look at the reviews from other customers? See this review of Hootsuite from the global publishing company Wiley: ? Introduce Your Brand.

Video Marketing 247

Video Marketing Business Work Management Marketing Management 247

Oktopost

FEBRUARY 29, 2024

Intent Data: Monitoring likes, shares, comments, and other forms of engagement to better understand where your customers are in the funnel, what topics interest them, and how likely they are to make a purchase. Likes and Shares: Reflects the popularity and virality of content among consumers.

ROI 62

ROI Organization Top of Funnel B2B 62

Oktopost

JUNE 14, 2021

For instance, a fitness supplement company may offer a free PDF detailing an excellent bodybuilding or newbie workout guide, downloadable when you enter your email address in a simple lead magnet form. . What is a Viral Contest? Viral contests are known as shrewd, nuanced yet highly effective demand and lead generation vehicles.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

BenchmarkONE

JANUARY 20, 2022

We already know that consumers overwhelmingly want to make their purchases online, but more and more, they specifically want to make those purchases through social channels. You’re probably already using social media to promote your products and services and drive prospects to your website to make a purchase. billion, or 5.2%

Social Media 73

Social Media Trends Media Viral Marketing 73

Launch Marketing

JULY 14, 2021

With organic reach rapidly shrinking and 88% of customers now researching online before making a purchase, higher engagement translates to conversion rates up to six times higher at companies that have adopted digital content marketing techniques versus those who haven’t. So why is engagement important? Create a brand voice.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. By tracking revenue, companies can determine which influencers offer the best ROI and adjust their strategy accordingly. It has become a core element of marketing and sales strategies.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96