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What is a conversion optimization platform?

Martech

Conversion optimization platform functionality typically includes: A/B and multivariate testing. Few companies believe they are proficient practitioners of conversion optimization. Conducting and evaluating the results of A/B and multivariate tests. Tools to manage testing programs and “roll out” successful experiments.

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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. The golden age of TV commercials saw massive budgets spent on highly polished campaigns, using scriptwriting and cinematic production to capture a mass audience. Product Management.

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4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

We can look at them by industry, buyer’s journey stage, personas, and marketing channel, or we can break down the tried-and-true CTAs that have increased lead generation for B2B companies time and time again. This is a popular and effective CTA for companies like business services or Software-as-a-Service (SaaS). Start Your Free Trial.

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January Product Updates

Metadata

Because of this new integration, our mutual customers can sync their Metadata and G2 accounts to auto-target companies who are actively researching G2 category pages, competitor pages and vendor profiles. So you can automatically serve ads on LinkedIn to companies who are in-market. We call that weaponizing your intent data.

Product 52
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This week’s AI-powered martech releases

Martech

Those updates cost money and while we don’t know how much any of these companies are making from AI, Patel and Ahmad estimate that for Google each search brings in less than half a cent in revenue. Firefly Image Model 2 is an updated version of the text-to-image tool the company debuted in March.

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How to Find the Best CRO Agency

seo.co

Some companies decide to do their CRO within the organization, but optimizing conversions often can get forgotten as staff worries about other priorities. This means a hired CRO company probably has more experience in the industry, more proven results, and knows what boosts conversions and what fails. Why Use A CRO Agency?

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The Chief Product Officer's Guide to RebelMouse

RebelMouse

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform. Native Multivariate Testing. Learn More: Multivariate Testing.