Oktopost

FEBRUARY 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As editor-in-chief of B2B Marketing , and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing’s content, products, and services – including events, training, reports, and the magazine.

Communities 116

Communities Transparency B2B Click Rate 116

Heinz Marketing

FEBRUARY 22, 2022

These allow your company to really shine. Personally, I’m a huge fan of these short-video content pieces right now, whether it’s Instagram reels, Youtube shorts, or Facebook clips. Whatever your brand values, it’s easy to turn content into exciting, engaging, and consumable snippets. The rise of the live stream.

Trends 130

Trends Planning Social Media Paid Search Agency 130

Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. Related articles.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. Any company can pay them to post a certain number of times, say scripted words, and endorse their product. Instagram and YouTube still reign supreme. Influencer Marketing Hub ). Big Commerce ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Biznology

SEPTEMBER 17, 2020

Videos are available on YouTube. Working with a fintech AI start-up founder to help him generate dopamine hits in his brain—ones that led him to his powerful company branding. Atlantic Magazine called me a “Silicon Valley branding executive turned neuroscience researcher.” This is closest: [link].

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. Both companies declined to comment.) Buying Twitch makes sense for YouTube. These days, Google is all about real identity.

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. Both companies declined to comment.) Buying Twitch makes sense for YouTube. These days, Google is all about real identity.

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Autodesk’s Redshift.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Stevens & Tate

DECEMBER 23, 2022

For example, a recent product launch or an interview in a magazine with their CEO. Doing so shows your prospect that you have done your research about their company. You can also just get to the point immediately by positioning yourself as a business that can help their company. Establish An Immediate Connection.

Work Management 93

Work Management Cold Calling Marketing Management Search Engine Marketing 93

ClearVoice

JULY 27, 2022

5 companies with the best branded content marketing . What companies are really making a splash with their content? This seafood company gives customers from all over the U.S. They also put out a printed mini-magazine in each monthly shipment with company news, fishery updates, and meal prep tips. Click To Tweet.

Examples 52

Examples Brand Identity Branding Content Marketing 52

Valasys

JANUARY 23, 2024

For these magazines, the BlueTree team pitches and produces topically relevant material in which linkages to customers, services, and goods are organically and fluidly included in excellent, long-form writing. In summary Obtain case studies or endorsements from companies that have used the service.

Link Building 40

Link Building Service Ad Building Acquisitions 40

ViewPoint

MARCH 6, 2014

Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Hubspot

NOVEMBER 25, 2019

Cooking magazine Bon Appetit has a wildly popular YouTube channel (4.7 Recently, Saffitz collaborated with magazine Coveteur on her Instagram. This is a great example of content seeding because Coveteur's partnership with Saffitz brought recognition to their magazine. Mandy McEwen x LinkedIn Marketing.

Examples 95

Examples Advertising Agencies Content Class 95

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Did you know that YouTube is the second largest search engine in the world? Share your culture: Is your company a great place to work? For example, pet insurance company Petplan use their blog as a hub to provide practical advice for pet owners. Start Using Video. With over 1.9 Use video to tell their story. .

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

SnapApp

FEBRUARY 28, 2018

The rise of content marketing and thought leadership efforts have shone a spotlight on the experts who shape the experiences companies deliver — and in many cases, marketers are expected to have a voice in the market. . Thought leadership and company leaders with a presence make a difference to the bottom line. Source: Forbes.com. .

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Digital Marketing World Forum

JANUARY 24, 2020

Some companies have more in-depth brand guidelines than others. Brand personality should synthesize the founder’s vision and goals, the target audience’s lifestyles, and jive within its platform setting—where the first two components fit within the entertainment culture of users, albeit in a YouTube ad clip or tailored Instagram ad.

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Digital Asset Management 101

Content Marketing Institute

SEPTEMBER 4, 2018

It was an aha moment for my husband’s understanding of content marketing – content marketing is educational but is not about the products the company sells. It’s not about the products the company sells, says @MicheleLinn. Simply put, those who subscribed to this magazine became better customers for TD Ameritrade.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. Both companies declined to comment.). Buying Twitch makes sense for YouTube. These days, Google is all about real identity.

Youtube 40

Youtube Google Broadcasting Advertising Agencies 40

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 107

Social Media Advertisements Advertising Tools 107

Content Marketing Institute

MARCH 5, 2018

People want to connect with a person , not a company. Chances are viewers won’t easily find your video again unless they know your channel or find it on YouTube. YouTube Live. Pro: While many platforms fall short on SEO points for users, YouTube Live delivers. And, for those who want it, YouTube Live supports 360 video.

Broadcasting 108

Broadcasting Youtube Advertising Agencies Click Rate 108

Contently

JANUARY 16, 2019

In December, New York Magazine dropped an atom bomb on digital media. However, when a company invests in content that actually resonates, they’re protected from the empty engagement. And no, I don’t mean this story on Snapchat filters for dogs. We’re all just soaked in a seven layer dip of made-up, falsified baloney.

Traffic 153

Traffic Content Marketing Paid Search Agency Content 153

Exo B2B

OCTOBER 16, 2020

These experts/influencers take up a lot of space, not only in conversations, but also in the strategies of companies that are trying to take advantage of their audience and credibility. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. Annual rankings. Measurement criteria.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Venerable technology companies like GE are reinventing themselves for a new digital era, while fast-growing new consumer brands like Under Armour are threatening their more established rivals with their.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Marketing Insider Group

JANUARY 27, 2020

Here’s how you can put it to use for your new company. Keep the focus on your customers and their needs, not your company. That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. Customers want to do business with companies that listen to their concerns.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Webbiquity

MAY 12, 2015

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. While doubling your search traffic from a YouTube video certainly isn’t guaranteed, the thumbnail appearing in the search results is more likely to capture the users’ attention than a standard search result.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Convince & Convert

AUGUST 27, 2015

You read the newspaper or a magazine. While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. It is critical to know who and which media is influential for your company or brand or product. Then came the web. Television.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. And companies love it because it gives them a chance to humanize their brand.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

Biznology

MAY 1, 2018

As a result, companies too often make up their social media marketing as they go along, ad hoc, reacting to content and information and updated they get as they get them, tactically instead of strategically. Besides, until you have over 10,000 followers/Like/Subscribers, Twitter and YouTube and Facebook still have their leash on you.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Exo B2B

APRIL 11, 2019

These influencers are taking up a lot of space, not only in conversations but also in company strategies that badly want exclusive access or seek to take advantage of their public and their credibility. The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Envy

AUGUST 30, 2018

Currently on the advisory board of wefox Group (who own Insurtech companies) and regularly posting on LinkedIn, “ Future of Fintech. Co-founder of Bitcoin Magazine (2011) and Ethereum (2013), Vitalik Buterin is only 24 years old and someone we’re all keeping our eyes on! Vitalik Buterin. VitalikButerin 798K followers. Jim Marous.

Work Management 98

Work Management Marketing Management Lead Scoring Lead Ranking 98

Content Marketing Institute

FEBRUARY 28, 2018

Before: ‘Just a bottle shot in a magazine’. The company image was “just a bottle shot in a magazine.” For example, Jordan’s popular parody videos, Despacito Embotellado (“bottling slowly”) and Shape of Cab, were featured on Bay Area news stations and covered in several internationally known wine magazines. Click To Tweet.

Video Marketing 106

Video Marketing Content Marketing Content Marketing & Strategy 106

Biznology

MARCH 4, 2022

“Companies and institutions must do a better job of getting CEO succession right—their organizations, their industries, and their market returns depend on it…Microsoft shouldn’t have required a long and public search to conclude that Nadella was the right leader to get the company back on track after Ballmer’s years of struggle. .

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

Convince & Convert

SEPTEMBER 10, 2015

Hadassa Haack is a freelance content marketer, digital magazine editor, and producer/director of branded short films. A comparison of Vimeo and YouTube. They’re not interested in your company. Mercedes-Benz YouTube. Traditional Marketing Meets Visual Creativity. Quotes From This Episode. “Be Be authentic. Don’t be boring.

Video Marketing 144

Video Marketing Best Practices Youtube Comparison 144

Salesforce Marketing Cloud

JUNE 15, 2022

In Web2, blogs, wikis, and social media like Twitter and YouTube got introduced, giving people more control over the information they created and shared. NFTs won’t fit with every company, business, or organization. Do what makes the most sense for your company, customers and community. Wow your customers wherever they are.

Ad Building 98

Ad Building Wiki Communities Loyalty 98

Contently

JUNE 23, 2016

In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. For example, we know that media companies like BuzzFeed, The New York Times, and CNN negotiated the largest deals. Sound familiar? Gqaujftimp pic.twitter.com/s2rxGuqi7F.

Youtube 82

Youtube Ad Exchange Facebook Video Marketing 82

Oktopost

AUGUST 27, 2020

You can follow Jay on Twitter | Facebook | Instagram | Youtube | LinkedIn | Blog | . and Epic Content Marketing ; the latter lauded as a “Must-Read Business Book” by Fortune Magazine. You can follow Joe on Twitter | Facebook | Instagram | YouTube | LinkedIn | Blog | . Seth Godin. Adam Grant. Dave Gerhardt.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Share Your Company Story. Videos are super engaging.

Newsletter 119

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 119