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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Four Seasons Magazine. Quick Takeaways.

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How Pega Launched an Award-Winning Branded Journalism Magazine in 120 Days

Content Marketing Institute

Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. You can’t quite call it an overnight success. Continue reading →

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Inc. Magazine Honors 6sense as one of America’s Fastest-Growing Private Companies on the Inc. 5000

6sense

magazine today revealed that 6sense is No. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent businesses. 936 on its annual Inc. The 2021 Inc. The post Inc.

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. You may not notice your weaknesses as readily as someone without an ownership interest in the company. How Do I Conduct an Efficiency Audit on My B2B Company?

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

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LeadsRx Earns Inc. Magazine Best Workplaces for 2021 Designation

LeadsRX

Serving more than 5,000 customers and having collected more than 2 billion personas to power its ID graphing capability, LeadsRx helps advertising and marketing agencies and local and global brands and companies identify their customers’ paths to purchase. The post LeadsRx Earns Inc.

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How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

for redefining what marketing means to a company. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. It has the opportunity to help you redefine what marketing means for your company. When their magazine would be released, online videos would support that content.