Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add your company size.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. You should be using this opportunity to show your readers who your company is and what sets you apart from the rest.

Newsletter 96

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 96

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Use Case Studies of Similar Companies. Estimate Your Costs.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

SendX

AUGUST 31, 2020

Also, there are different ways that newsletters are displayed on different devices from different email clients, depending on their individual standards. There are a number of email newsletter tools that provide services such as rendering and testing your email with different pricing plans, sizes, and features.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Contently

FEBRUARY 28, 2023

The rumble of traffic. Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business. The buzz of a bee.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. So it’s critical to know what drives and motivates your company’s ideal customer types.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Register for a webinar , a seminar, or a newsletter. By Peter Caputa. They’re not much different.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. This helps in increased sales in the long run.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Marketing Insider Group

JULY 14, 2020

B2B companies now believe that digital channels are twice as important as they were before. Companies have shifted most of their marketing efforts to digital selling. A third of these companies are optimistic that this model will be just as effective in the next 12 months after COVID-19 and are planning to keep this sales model.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Marketing Insider Group

FEBRUARY 23, 2021

And 90% trust what other customers say about a company over what the company says about itself. Source: HubSpot. Here’s my dedicated case studies page, where I highlight companies I work with and clients I’ve served – with links to specific case studies. In 2020, 87% of consumers read local business reviews online.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Only B2B

DECEMBER 29, 2022

indicating that companies are utilizing internally produced assets to expand their operations. Companies are trying to maximize their marketing budgets when markets slow down. Because of this, 46% of companies want to boost their spending on content generation. So let’s go into the top 7 lead generation tactics for 2023.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

SendX

JANUARY 1, 2020

Of course, due to the humongous traffic, they receive daily, there should be a good enough reason for them to read your email and perform the action you are expecting them to. So what is it that just doesn’t resonate with the prospects. Your name/company and the subject line. According to Hubspot, a study they conducted using 6.4

Tips 197

Tips Click Rate Open Rate Urgency Marketing 197

SendX

JANUARY 2, 2020

Of course, due to the humongous traffic, they receive daily, there should be a good enough reason for them to read your email and perform the action you are expecting them to. So what is it that just doesn’t resonate with the prospects. Your name/company and the subject line. According to Hubspot, a study they conducted using 6.4

Tips 195

Tips Click Rate Open Rate Urgency Marketing 195

Huptech Web

DECEMBER 14, 2023

It enables companies to comprehend thе consеquеncеs or advantages of decisions. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement. In businеssеs, data is thе kеy factor in dеcision-making. Without thеsе numbеrs, your brand is nothing but a thеory.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Martech

SEPTEMBER 16, 2022

sign up for a newsletter, place an order, ask for more information, etc.). Earned : Content is published by someone other than the company (e.g., Content automation tools and platforms allow companies to produce, manage, share and amplify content while facilitating scalability. What is content marketing? But this is changing.

Digital Asset Management 134

Digital Asset Management Paid Content Work Management Marketing Management 134

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Optinmonster

DECEMBER 30, 2023

It guides users on what to do next, whether it’s subscribing to a newsletter or checking out a product. HubSpot HubSpot is all about growth, and that’s exactly what its above the fold design shows. When you first land on his site he has a welcome gate , with a compelling offer to get his tips on doubling traffic.

Examples 87

Examples Content Trigger Marketing Eye-Tracking 87

Televerde

MAY 30, 2022

Unique content is one of the main drivers of traffic to a website. Websites should be properly optimized to drive traffic to lead magnets through gated content, pop-up lead forms, and links within blogs. Content is one of the biggest drivers of traffic to websites. Offer a Valuable Newsletter. What Is Lead Generation?

Lead Generation 59

Lead Generation Sales Qualified Leads Webinar Metrics Generation 59

Optinmonster

JANUARY 13, 2020

What to do with all the new traffic your content brings in. And while no two editorial calendars will ever be the same (because every company has different marketing needs), here are a few key features that all great editorial calendars share: They have a clear, coded system. Things good editorial calendars have in common.

Conversion 97

Conversion Youtube Hubspot Planning 97

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Sign up for The Content Strategist newsletter to stay up-to-date on the latest trends in content marketing.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Lake One

SEPTEMBER 23, 2021

Do you have a great company with superb services, yet you’re struggling to attract new customers? Each stage has specific methods to convert casual observers of your company into customers, and ultimately, brand promoters. It increases your website traffic. Image Source: HubSpot. It allows you to show them what you do.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

ClearVoice

JULY 17, 2023

According to the report, 70% of the most successful companies measure their content marketing return on investment (ROI). The idea is to show them how content marketing drives traffic to your site, generates leads, or closes sales. This includes website traffic, page views, time spent on the page, and conversion rate.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Contently

DECEMBER 26, 2022

Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? Submitting an email address for a newsletter or mailing list.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Sprout Social

JUNE 1, 2022

While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service. Both teams want the company to succeed. Subscribe to our newsletter today.

Social Marketing 118

Social Marketing Planning Work Management Peer-to-peer 118

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Blog or newsletter subscription. Coupon or discount.

Inbound Marketing 105

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 105

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. While that sounds like a no-brainer, most people don’t trust companies on the internet. Newsletters – Newsletters nurture your audience.

Lead Capture 145

Lead Capture Paid Content Lead Ranking Lead Scoring 145

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). When your content rises in search ranking and traffic, the ROI increases exponentially over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

MKT1

OCTOBER 24, 2023

As I began writing this newsletter, I realized this is a 2 parter. this newsletter This newsletter focuses on all the inputs you need to look (at least) annually to lay the foundation for your strategy. We discovered RevenueHero when we wrote a newsletter on improving demo request flows a couple months back.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Hubspot

APRIL 9, 2020

These are the key areas for which marketing usually finds itself responsible, and they will ultimately influence your company's ability to acquire — and retain — its customers. Your company has a market to conquer, a product to launch, or perhaps just a flag to wave. Hitting your goal proves you're making an impact.

Webinar Metrics 101

Webinar Metrics Marketing & Strategy Marketing Strategy Thought Leadership 101

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Source: HubSpot Let’s be honest—does any marketer really know what that means? You wouldn’t be wrong, and you’d be in great company— Neil Patel makes a great case for this.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Optinmonster

DECEMBER 14, 2021

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. Are you looking for the best lead generation tools to grow your business?

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). It’s a great time (and opportunity) for a B2B company to support those shifts — but it’s tough to get mindshare (let alone wallet-share). Processing.Please wait. beforehand.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

Lenny's Newsletter

AUGUST 22, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Elena is a growth advisor and angel investor—you can find her on LinkedIn and Twitter , and don’t miss her amazing newsletter, Elena’s Growth Scoop. How does growth look at different company stages?

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Valasys

APRIL 19, 2023

Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. For example, let’s say you are a software company providing small business project management tools. And if you think about it, it makes sense.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Hubspot

JUNE 3, 2020

For example, if your company is in the technology industry, you can use a landing page to net email newsletter signups for your weekly roundup of tech news. Your sales team can be assured that the viewer who completed that form is a lead that's already displayed their interest in your company's offerings.

Landing Pages 98

Landing Pages Template Paid Search Agency Acquisitions 98

Hubspot

JULY 6, 2020

In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. It can boost brand awareness, increase web traffic, delight your audience, and ease subscribers through the customer funnel. Company Announcements. Think email marketing is dead? Think again.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101