KoMarketing Associates

DECEMBER 24, 2019

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

EveryoneSocial

DECEMBER 10, 2019

Looking for valuable internal communications statistics? Employees are looking for more information, collaboration, opportunities, and transparency from their companies and executive leaders. Internal Communications Statistics – The Struggles. Most companies of all different sizes are facing similar challenges.

Statistics 83

Statistics Organization Peer-to-peer Work Management 83

Convince & Convert

DECEMBER 6, 2023

These companies get back to their customers through the comment section or direct message (DM). 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. This makes it easier to address the issues.

Work Management 147

Work Management Marketing Management Social Media Stats 147

KoMarketing Associates

OCTOBER 22, 2020

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

EveryoneSocial

AUGUST 27, 2018

The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. Of course, the best way to prove the value of something is with solid research and stats.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Hinge Marketing

DECEMBER 11, 2019

Being confident that you will receive tangible business results is a logical reason to want to work with a company. On the other hand, working with a company that has a “good cultural fit” addresses the desire to feel a certain emotion when working with them. I can attest to this statistic. This makes intuitive sense.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Optinmonster

OCTOBER 30, 2019

And there are plenty of social selling statistics out there to prove that it works. In this article, we share a ton of social selling statistics that will convince you the benefits are real. Most companies already have some sort of social selling set up. Social Selling Statistics. What Is Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

SalesIntel

DECEMBER 13, 2021

As you peruse this list of 13 surprising facts about B2B data, you will notice that the B2B data statistics tell an interesting story. This sobering statistic is proof that the time that suppliers get to meet with their buyers has become incredibly valuable and needs to be used wisely. Customers Are 2.8

Gartner 92

Gartner B2B B2B Sales Conference 92

Webbiquity

AUGUST 3, 2021

Here are 15 more intriguing and actionable stats and facts pulled from that research. General Internet Use Statistics. say they are “worried about how companies use their personal data online.” Just 29% of males aged 25-34 say they are worried about how companies use their personal data. That is sad.

Social Media 177

Social Media Spyware Wikipedia Media 177

Porch Group Media

MARCH 16, 2021

In research by PWC, the importance of the customer experience is put into great perspective. consumers say companies provide a good customer experience today. consumers say that how much they trust a company determines how much they’re willing to share personal information. It is the relationship between you and your customer.

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

ClearVoice

MAY 14, 2024

The Researcher: The Backbone of Authenticity and Relevance What makes content credible and authoritative? Solid research. Similarly, content researchers bring factual accuracy, context, and depth to the table. Content researchers collect data, statistics, facts, and insights relevant to a specific topic.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Madison Logic

JULY 6, 2023

Previously seen as a technology confined to science fiction stories, statistics reveal that an increasing number of companies are now incorporating AI into their business operations. According to Gartner , SMBs are defined as organizations with 100 to 999 employees.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Vision Edge Marketing

JANUARY 25, 2022

For example, Computer Science 2 required Computer Science 1; Chemistry 2 required Chemistry 1; Finance required Statistics, and so on. Academic research demonstrated that when students take the recommended prerequisite(s), they outperform peers who skip the prerequisite(s). It doesn’t matter if you’re a big company or a smaller firm.

Business 187

Business Peer-to-peer Work Management Acquisitions 187

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. HIMSS Analytics.

Work Management 102

Work Management Marketing Management Research Organization 102

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. These companies need to save cash where they can. In general, most tech companies have more office space than they need, regardless of size. Embrace AI.

Marketing Budget 242

Marketing Budget Marketing AI Work Management Budget Programs 242

Only B2B

FEBRUARY 1, 2024

And that’s why most companies are focusing on creating the next generation of data professionals. Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics. Gartner , 2023) Data silos are the enemy of success. CMI, 2022).

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 86

Enterprise Management Work Management Marketing Management B2B Marketing 86

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Click To Tweet.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Marketing Insider Group

FEBRUARY 23, 2021

And 90% trust what other customers say about a company over what the company says about itself. Source: Gartner. To me, this statistic is surprisingly low. Let’s say you’re considering signing up for a subscription to a keyword research tool. In 2020, 87% of consumers read local business reviews online.

Case Studies 271

Case Studies Case Study Studies Top of Funnel 271

Vision Edge Marketing

SEPTEMBER 24, 2019

Planning, reporting, model development, research, customer journey mapping, content creation, event management, campaigns, opportunity management, etc., Here are some sobering statistics: Scott Edinger in an HBR article claimed “18% to 69% of Marketing Technology implementations fail.”. are all examples of Marketing processes!

Process 130

Process Marketing Budget Creation Work Management Gartner 130

Golden Spiral

APRIL 1, 2022

Time shrinks further when the statistic is factored for outliers: 25.5 Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. CEB , a subsidiary of Gartner, put the average around 7. months, a loss of 1.5

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Rev

SEPTEMBER 18, 2017

Gartner outlines a particularly important research methodology around hype surrounding emerging technologies like AI, which they term “The Hype Cycle.” But understanding where exactly your company falls on the rollercoaster of hype is difficult. Currently, there’s a lot of hype around artificial intelligence (AI).

Marketing AI 60

Marketing AI Paid Search Agency Companies SWOT 60

Only B2B

JULY 27, 2023

In this comprehensive blog, we will delve into the essence of BANT Qualification, its step-by-step process, and the plethora of data and statistics that substantiate its advantages, limitations, and the future it holds in the B2B sales domain. Companies that embrace these technologies witness a 23% increase in sales productivity.

Allocation 62

Allocation Sales Qualified Leads High Quality Lead Lead Qualification 62

Scoop.it

OCTOBER 5, 2023

According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. With the rise in competition, SaaS companies must find ways to stand out and win more customers. Benefits of ABM for SaaS companies Still not convinced? Here are some reasons why ABM should become your priority now.

Account Based Marketing 104

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. In that survey, 29% of the respondents said they had fully integrated MMM and MTA.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. ” More personalization, more problems? .”

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Research surveys and survey reports * have become important marketing tools for many B2B companies. Here's a proven way to make your survey-based content more credible to potential buyers.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Convince & Convert

JANUARY 8, 2014

Several interesting point in this study, including the fact that increasing brand awareness is the number two priority among respondents (which are incidentally a very broad pool of marketers – from entry level and small business, to 35+ years of experience and global enterprise companies). Can You Increase the Budget for Everything?

Planning 145

Planning Marketing Budget Creation Budget Programs Paid Content 145

Only B2B

JUNE 19, 2023

Companies utilizing BANT qualification experience a remarkable 72% improvement in lead-to-opportunity conversion rates, and businesses leveraging BANT qualification witness a significant 36% higher average deal size. A study by Gartner revealed that an average of 6.8 stakeholders are involved in B2B purchase decisions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. So you bring a lot of pedigree from the sales methodology standpoint, from a research and consultant standpoint. They’re very important to consider.

Ideal Customer Profiles 99

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 99

B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

Exo B2B

SEPTEMBER 25, 2019

Recently, the technology watchdog firm, Gartner, published its famous “Hype Cycle” on marketing-related technologies or, if you prefer, “martech” In case you didn’t know, every year, the US firm publishes its Hypes Cycles for everything related to technology. Five Cycles. These cycles have names and lifespans.

Marketing AI 49

Marketing AI Gartner Paid Search Agency Case Studies 49

RDIGS

JUNE 15, 2023

It is becoming more and more obvious that data analytics will play a bigger role in corporate strategy and in keeping the company stable as it should. According to Gartner, in 2023, more than one-third of large organizations will have data analysts practicing the discipline of decision intelligence, which includes decision modeling.

Analytics 52

Analytics Business Lead Ranking Customer Satisfaction 52

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. Augmented and Virtual Reality. GlobalWebIndex ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Exo B2B

JUNE 26, 2023

You’ve also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. It’s no wonder that for companies, overall success in content marketing is blocked. Only around 29% of those surveyed consider their company to be extremely or very successful in B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Salesforce Marketing Cloud

MARCH 21, 2022

Even more telling, when customers experience long wait times, 70% will choose not to buy from the company again. Bureau of Labor Statistics. By 2023, Gartner predicts “the number of active citizen developers at large enterprises will be at least four times the number of professional developers.”. That’s changing.

Customer Satisfaction 98

Customer Satisfaction Loyalty Gartner Automation 98