Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know…. Gartner ).

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Sword and the Script | B2B

JULY 18, 2023

Below is a list of statistics in a logical order around the marketing and sales cycle – with links to the source beneath each entry. Upping marketing spend during disruptive periods can drive profits, says Gartner. This means a B2B purchase is increasingly being made based on the company’s brand.” Read more on The Drum 11.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Convince & Convert

DECEMBER 6, 2023

These companies get back to their customers through the comment section or direct message (DM). 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. This makes it easier to address the issues.

Work Management 146

Work Management Marketing Management Social Media Stats 146

EveryoneSocial

DECEMBER 10, 2019

Looking for valuable internal communications statistics? Employees are looking for more information, collaboration, opportunities, and transparency from their companies and executive leaders. Internal Communications Statistics – The Struggles. Most companies of all different sizes are facing similar challenges.

Statistics 83

Statistics Organization Peer-to-peer Work Management 83

Optinmonster

OCTOBER 30, 2019

And there are plenty of social selling statistics out there to prove that it works. In this article, we share a ton of social selling statistics that will convince you the benefits are real. Most companies already have some sort of social selling set up. Social Selling Statistics. What Is Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

KoMarketing Associates

DECEMBER 24, 2019

Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5% of all company budgets in 2019. Despite the statistics of this year, B2B marketers, in particular, are expecting to see an increase in their budget in 2020.

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

EveryoneSocial

AUGUST 27, 2018

The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. With that, there are also a TON of statistics out there. Globalwindex ).

Statistics 99

Statistics Paid Content Peer-to-peer Stats 99

KoMarketing Associates

OCTOBER 22, 2020

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

SalesIntel

DECEMBER 13, 2021

As you peruse this list of 13 surprising facts about B2B data, you will notice that the B2B data statistics tell an interesting story. This sobering statistic is proof that the time that suppliers get to meet with their buyers has become incredibly valuable and needs to be used wisely. Customers Are 2.8

Gartner 92

Gartner B2B B2B Sales Conference 92

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Porch Group Media

MARCH 16, 2021

consumers say companies provide a good customer experience today. consumers say that how much they trust a company determines how much they’re willing to share personal information. 64% of consumers feel companies have lost touch with the human element of customer experience. Take a look at some of these fascinating stats: .

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

Vision Edge Marketing

MARCH 17, 2020

In their report, Gartner laments that “by 2020, 50% of organizations will lack sufficient AI and data literacy skills to achieve business value.” Your ability to compete depends on your company being able to utilize data. Brush up on statistics. Keeping your data literacy skills in tip-top shape is essential.

Enterprise Management 218

Enterprise Management Statistics Gartner Correlation 218

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. I remember working at an enterprise software company and being invited to a meeting by a colleague.

Enterprise Management 103

Enterprise Management Marketing Automation Services Budget Programs Gartner 103

Webbiquity

AUGUST 3, 2021

General Internet Use Statistics. say they are “worried about how companies use their personal data online.” Just 29% of males aged 25-34 say they are worried about how companies use their personal data. Don’t buy through “review sites” and give your money to Gartner. That is sad.

Social Media 175

Social Media Spyware Wikipedia Media 175

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. These companies need to save cash where they can. In general, most tech companies have more office space than they need, regardless of size. Embrace AI.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 85

Enterprise Management Work Management Marketing Management B2B Marketing 85

Vision Edge Marketing

JANUARY 25, 2022

For example, Computer Science 2 required Computer Science 1; Chemistry 2 required Chemistry 1; Finance required Statistics, and so on. It doesn’t matter if you’re a big company or a smaller firm. This means your company needs to surface during their search, it must be discoverable, that is easily found. . people to 6.8.

Business 187

Business Peer-to-peer Work Management Acquisitions 187

ClearVoice

MAY 14, 2024

Content researchers collect data, statistics, facts, and insights relevant to a specific topic. T The best data analysts possess strong technical, statistical, and problem-solving skills, but they can also communicate complex findings simply and succinctly. Good detectives leave no stone unturned to uncover the entire picture.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Oktopost

DECEMBER 20, 2023

Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions. Statistics show that a whopping 97% of sales leaders and sales operations professionals say AI gives reps more time to sell. AI can simply empower you with extra help to reach your sales quota.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

Only B2B

FEBRUARY 1, 2024

And that’s why most companies are focusing on creating the next generation of data professionals. Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics. Gartner , 2023) Data silos are the enemy of success. CMI, 2022).

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Vision Edge Marketing

SEPTEMBER 24, 2019

Here are some sobering statistics: Scott Edinger in an HBR article claimed “18% to 69% of Marketing Technology implementations fail.”. A Gartner study in 2019 declared that 54% of analytics insights will not deliver business outcomes thru 2022. Another Gartner study forecasts that 85% of Big Data projects fail.

Process 128

Process Marketing Budget Creation Work Management Gartner 128

Marketing Insider Group

FEBRUARY 23, 2021

And 90% trust what other customers say about a company over what the company says about itself. Source: Gartner. To me, this statistic is surprisingly low. Here’s my dedicated case studies page, where I highlight companies I work with and clients I’ve served – with links to specific case studies.

Case Studies 275

Case Studies Case Study Studies Top of Funnel 275

Golden Spiral

APRIL 1, 2022

Time shrinks further when the statistic is factored for outliers: 25.5 Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. CEB , a subsidiary of Gartner, put the average around 7. months, a loss of 1.5

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Rev

SEPTEMBER 18, 2017

Gartner outlines a particularly important research methodology around hype surrounding emerging technologies like AI, which they term “The Hype Cycle.” But understanding where exactly your company falls on the rollercoaster of hype is difficult. Currently, there’s a lot of hype around artificial intelligence (AI).

Marketing AI 60

Marketing AI Paid Search Agency Companies SWOT 60

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Click To Tweet.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Only B2B

JULY 27, 2023

In this comprehensive blog, we will delve into the essence of BANT Qualification, its step-by-step process, and the plethora of data and statistics that substantiate its advantages, limitations, and the future it holds in the B2B sales domain. Companies that embrace these technologies witness a 23% increase in sales productivity.

Allocation 62

Allocation Sales Qualified Leads High Quality Lead Lead Qualification 62

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. ” More personalization, more problems? .”

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

Sword and the Script | B2B

MARCH 23, 2021

Gartner survey finds brand strategy the most vital capability. Brand strategy” was cited as more important than any other marketing capability according to the 2020 CMO Spend Survey by Gartner. Brand building was statistically tied for the top spot alongside retaining current customers. Check out our services.].

Ad Building 82

Ad Building Brand Identity Branding CMO 82

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Scoop.it

OCTOBER 5, 2023

According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. With the rise in competition, SaaS companies must find ways to stand out and win more customers. Benefits of ABM for SaaS companies Still not convinced? Here are some reasons why ABM should become your priority now.

Account Based Marketing 105

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 105

PureB2B

MARCH 8, 2022

26% of CMOs stated they’re looking to increase their budget spend around marketing automation - Gartner 8. This statistic suggests that, although your website visitors aren’t ready to buy, they’re looking for more information. 26% of CMOs stated they’re looking to increase their budget spend around marketing automation - Gartner.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

26% of CMOs stated they’re looking to increase their budget spend around marketing automation – Gartner 8. This statistic suggests that, although your website visitors aren’t ready to buy, they’re looking for more information. The median landing page conversion rate, for B2B marketing, is 2.35% – Wordstream 6.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Crimson Marketing

MAY 15, 2015

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. By 2016, Gartner predicts, that figure will have risen to a whopping 86%.

CMO 100

CMO Gartner Brand Identity Branding 100

Marketing Interactions

AUGUST 24, 2021

I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. Yet a review by Gartner of over 500 supplier content assets found that only 20% could be categorized as buyer enablement content. Aim Earlier with Your B2B Content Marketing Strategy. We need to.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Research surveys and survey reports * have become important marketing tools for many B2B companies. In that survey, 83% of the respondents were with companies having $1 billion or more in annual revenue.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. It’s a boutique sales training and transformation company. And a statistically significant shift in those DISC profiles. Great to be here.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Sword and the Script | B2B

AUGUST 31, 2021

Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. Remember this Gartner prediction? ). The company definitely automates it’s marketing attribution. 90% “say their digital engagement strategy has changed since the pandemic began.”.

Marketing Attribution 93

Marketing Attribution Customer Surveys Sample Advertising Agencies 93