Remove Companies Remove Ethics Remove Privacy Remove Privacy Policies
article thumbnail

The ethics of AI-powered marketing technology

Martech

AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? However, AI also introduces a new legion of ethical considerations for marketers to navigate. Transparent privacy policies and easy-to-understand terms and conditions are essential.

article thumbnail

Privacy Compliance: Finding a B2B Data Vendor You Can Trust

Zoominfo

For most business leaders, privacy compliance has shifted from being an afterthought to an absolute necessity. Data is increasingly being used to fuel critical go-to-market functions, while at the same time, consumer privacy laws are strengthening around the world. compliance with security or privacy standards).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ethical data management is a win for marketers

Martech

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is All these day-to-day activities involve the sharing of our personal data with companies.

Ethics 107
article thumbnail

Zoom Clarifies Terms Amid AI Privacy Concerns

Valasys

The company’s move comes after users raised alarms over potential AI training using audio, video, and chat data without explicit consent. ” This amendment aims to provide clarity and reassure users about the company’s commitment to safeguarding their privacy.

Privacy 52
article thumbnail

How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

Ethics 72
article thumbnail

Marketing to the 50+ crowd: A booming opportunity

Martech

Clear links to privacy policies and company contact information on your website and landing pages further establish trust and credibility. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. And maybe a discount is worth testing.

article thumbnail

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common? The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

Act-On 98