B2B Marketing Traction

APRIL 1, 2015

A few days ago I got an email from a company announcing their name change. I didn’t recognize the company, and I didn’t recognize the sender. I scanned the email subject line, introduction, body content and signature line, and I still had no idea what the company did. Wow, this company missed a big opportunity.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 11, 2014

Facebook can pose some challenges for display of photos on company pages. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible. If it doesn’t have an image – add one! Is it controversial? Contact New Incite today. Social Media/Web 2.0

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

MAY 5, 2015

Constant Contact was one of the first email utilities, and if you choose a template that is “mobile-friendly,” it should display well across devices. In our eighteen years in business we’ve helped hundreds of companies improve marketing and their results. Read their instructions for choosing a responsive design here.

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

NOVEMBER 8, 2013

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. When Facebook did its disasterous IPO, the company made money but investors didn’t do so well. But then Google went into social media with Google+. It did an IPO. And it all became about how to get more revenue.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

FEBRUARY 28, 2012

Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. At the least, your presence on Facebook can help you build your brand and create awareness of your company. Create brand awareness? Conversions?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

AUGUST 29, 2012

Make sure your webmaster hasn’t automated this so that every time a page is created the title shows your company name and the menu option for the page. If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results.

SEO 100

SEO Keywords Guidelines Opinions 100

B2B Marketing Traction

JANUARY 11, 2013

LinkedIn displays your endorsements in descending order, so the skill with the most votes is at the top – probably influencing your connections as they endorse you. We provide LinkedIn training and set up as well as personal and company profile optimization. Questions about LinkedIn? Contact New Incite today.

Linkedin 100

Linkedin Social Media Act-On Display 100

B2B Marketing Traction

AUGUST 8, 2011

” The answer is that unless you change LinkedIn’s default settings, individuals whose profiles you’ve viewed will see it all – photo, name, title, company and geographic area, and a hyperlink to open your profile. Here are the options: Full disclosure: name, title, company and location. That’s it!

Privacy 100

Privacy Ideal Customer Profiles Profiling Linkedin 100

B2B Marketing Traction

FEBRUARY 6, 2012

Your website does not display your physical business address. Show who runs the company and tell their stories. Your company history doesn’t include information about the last five years. But what is really happening once a prospect lands on your B2B website? Do they see you as credible? Trustworthy?

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

NOVEMBER 18, 2015

Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram. It’s about pinning many things that relate to your product, your industry, your company, and your customers. Both Need a Strategy to Get Marketing Results.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

AUGUST 15, 2011

The wall on your Facebook company page offers a lot of opportunity. It shows a dynamic stream of messages so at a glance a visitor can see if your company is one he or she might be interested in. Photos – upload company photos. You do keep an online album of company photos, don’t you? Anything unusual?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

FEBRUARY 3, 2010

There is a simple and free tool you can use from Google to filter online information about industries, products, people, companies and pretty much anything else you can think of. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

There is a simple and free tool you can use from Google to filter online information about industries, products, people, companies and pretty much anything else you can think of. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

SEPTEMBER 29, 2011

or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona. It is the story of how your company and your brand want to be seen and heard and remembered in the world. An important part of the marketing persona is understanding your buyers.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

OCTOBER 16, 2015

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. We’ve helped hundreds of companies get results from their marketing through strategic planning, systematic implementation and results tracking.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JULY 23, 2014

These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts!

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

JULY 8, 2015

Other changes include removing the Top Contributor and Statistics from displaying on LinkedIn Groups, as well as the optional Group cover image. Just do it in your LinkedIn profile update and on your LinkedIn Company Page if you have one. Read more about the changes on LinkedIn’s Help Center here.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100