B2B Marketing Directions

MARCH 20, 2022

Most B2B companies derive the majority of their revenue from continuing sales to existing customers. Many companies are making substantial investments to improve the customer experiences they provide in the hope of enticing their customers to remain loyal. Unfortunately, it appears that customer loyalty is more elusive than ever.

Loyalty 74

Loyalty Brand Identity Branding Paid Search Agency 74

Zoominfo

SEPTEMBER 1, 2019

Businesses have posed the question of how to build and strengthen customer loyalty throughout history. But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build and maintain customer loyalty in an ever-expanding field of competitors. Invest in Multi-Channel Customer Service.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Influitive

OCTOBER 11, 2015

“Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

SmartBug Media

MAY 15, 2023

E-commerce companies have hotly debated this question for quite a while now. Here’s an example Kira shares from a consumer perspective: Quizzes and surveys can be incredibly engaging and useful tools not only for gathering customer data but also for recommending the best products to meet their unique needs and desires.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Companies can determine which groups will be more and less profitable and decide which ones deserve more or less attention. Customer segmentation models are the different ways in which a company decides to divide its customers.

Lead Ranking 102

Lead Ranking Loyalty Segmentation Marketing AI 102

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Take, for instance, a manufacturing company implementing chatbots in its customer service channels.

B2B 246

B2B Customer Satisfaction Interactive Marketing Loyalty 246

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 241

Enterprise Management Allocation Customer Satisfaction Lead Ranking 241

Stevens & Tate

SEPTEMBER 28, 2021

But, did you know that it is also critical for building customer loyalty? Here is a step-by-step guide to creating content that will increase customer loyalty: Attract: Attracting new prospects is critical if you are hope to increase your online traffic in the future. Industry and company news. Accessories for popular products.

Loyalty 75

Loyalty Lead Ranking Marketing Qualified Leads Top of Funnel 75

Vision Edge Marketing

OCTOBER 3, 2023

The quest to discover new customers and retain the loyalty of existing ones is not without challenges. Moreover, the map to customer satisfaction and customer loyalty is ever-changing, requiring businesses to decipher clues and adapt their customer-centric strategies. Wondering what kind of data to navigate?

Acquisitions 210

Acquisitions Lead Ranking Loyalty Lead Scoring 210

Martech

APRIL 29, 2024

A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics. Findings about consumer behaviors and preferences The 2024 Global Consumer Trends Index surveyed over 10,000 consumers globally.

Privacy 127

Privacy Ad Building Brand Identity Branding 127

Optinmonster

AUGUST 15, 2022

Want to know how to create an NPS survey in WordPress? A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. In this article, we’ll show you how to create an NPS survey on your WordPress site. What Is An NPS Survey? Types of NPS Surveys. NPS Survey Questions.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

SmartBug Media

NOVEMBER 9, 2021

There are a number of reasons that marketers send surveys to customers, most often to better understand their target market and improve customer satisfaction. When It Comes to Survey Responses, More Is Better. Here are 10 top reasons for low response rates: Surveys are too long, difficult to answer, or time-consuming.

Response Rate 105

Response Rate Customer Surveys Marketing & Strategy Customer Satisfaction 105

The Customer

JUNE 1, 2021

It’s loyalty-based. In fact, it is loyalty. Loyalty is not only a leading-indicator of consumer behavior, it’s also axiomatic. As loyalty increases, emotional engagement drives positive consumer behavior. Brands that innovate, engender more emotional engagement, which creates more loyalty, and so on.

Loyalty 52

Loyalty Merchandising PR Correlation 52

Convince & Convert

APRIL 6, 2016

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. For more insights into how leading companies are leveraging data and technology to engage customers, download the whitepaper The Engagement Stack. Here are four areas to focus on.

Loyalty 109

Loyalty Paid Search Agency Companies Purchase Intent 109

Televerde

APRIL 27, 2021

It not only helps you assess how many new customers you’re gaining, but it also reveals how well you’re meeting the needs of your existing clientele and builds customer loyalty. The Importance of Improving Customer Loyalty. Customer loyalty should be one of your primary business goals. Did they choose a competitor?

Loyalty 75

Loyalty Word of Mouth Demographics Social Media 75

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

Loyalty 86

Loyalty Ad Building Brand Identity Branding 86

Salesforce Marketing Cloud

AUGUST 17, 2021

Customer expectations have also changed – 84% of customers say the experience a company provides is as important as its products and services. Companies have two types of data at their disposal for content personalization: implicit and explicit data. Implicit data is inputs like browsing histories and digital channel engagement.

Marketing AI 98

Marketing AI Loyalty Marketing Strategy Marketing & Strategy 98

Outbound Engine

MAY 20, 2020

What’s the difference between customer retention and customer loyalty? The difference between customer retention and customer loyalty is more than a difference in vocabulary. While they share some similarities, retention and loyalty cannot be used interchangeably when describing customers. Look familiar?

Loyalty 61

Loyalty Word of Mouth Network Marketing Marketing Automation Services 61

Contently

APRIL 28, 2017

The result was meant to benefit both sides: Publishers and brands could create better experiences for their audience (and more engagement), while tech companies could keep users on their platforms. Most of the hesitation from media companies stemmed from ad load and a lack of options for calls-to-action. But what about brands?

Customer Surveys 152

Customer Surveys Brand Identity Branding Distribution 152

Optinmonster

MARCH 21, 2024

Customer experience is one of the top factors in gaining new customers and building brand loyalty. In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those who don’t prioritize customer satisfaction.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Paid Search Agency 126

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 126

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing? According to a report by PR Newswire , it has been predicted that the customer loyalty management market will witness a surge from $1.4 billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

B2B Marketing Directions

JANUARY 29, 2022

Source: Shutterstock Will purpose marketing (a/k/a purpose-led marketing and purpose-driven marketing) drive increased customer loyalty, improve customer acquisition and speed revenue growth? The brand purpose encompasses how the company is making a positive contribution to society and where the company stands on important social issues.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. 62% feel uncomfortable with how companies use their personal/business information.

Privacy 99

Privacy Loyalty Work Management CPO 99

Marketing Insider Group

JULY 26, 2021

Better access to more product options has made brand loyalty less secure. Trend #4: Loyalty isn’t a Given. Building customer loyalty has long been one of the surest ways to drive revenue and sales. But is customer loyalty to brands seeing a downturn? There are actionable ways companies can respond to these overall trends.

Trends 363

Trends Planning Paid Search Agency Loyalty 363

Zoominfo

NOVEMBER 29, 2023

That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

MARCH 1, 2024

Year after year, survey after survey, leads were number one. They expect to buy for their companies on their mobile phones. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. Buyers may place orders on their phones but still buy for their companies.

Tactics 132

Tactics Work Management B2B Marketing Marketing Management 132

Vision Edge Marketing

OCTOBER 23, 2023

Without distinctive positioning, companies and products risk becoming mere commodities, blending into a sea of options, and losing customers because there is no compelling reason to choose their company rather than their competitors. Emotional resonance helps create lasting brand loyalty and engagement.

Positioning 220

Positioning Best Practices Differentiation Touchpoints 220

Convince & Convert

SEPTEMBER 11, 2015

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Executives who are active on social media convey that they are invested in the companies that they run. From Brand Awareness to Brand Loyalty, One Tweet at a Time.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Martech Advisor

MARCH 9, 2020

In this article, Prabhu Kannan, SVP, Marketing Technology & Global Loyalty Delivery Leader, Epsilon talks about how brands are constantly reinventing themselves to remain current and cater to their customers’ rising demands, which is essential for the growth of the business. Learn More: Want to up Your CX Survey Game?

Loyalty 52

Loyalty Forecasting Differentiation Barriers 52

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Enhancing customer engagement and loyalty. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Hubspot

JUNE 26, 2019

And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.". 7 Customer Loyalty Program Ideas for Your Business. Source: Boloco.

Loyalty 76

Loyalty Lead Ranking Lead Scoring Case Studies 76

Martech

MARCH 4, 2024

By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies. By collecting feedback through surveys or other means, businesses can gauge customer satisfaction at different touchpoints along the customer journey.

Lead Ranking 106

Lead Ranking Allocation Churn Rate Lead Scoring 106

Content4Demand

APRIL 12, 2019

In fact, Frederick Reicheld of Bain & Company, creator of the net promoter score, found that increasing customer retention rates by just 5 percent increases profits by 25 percent to 95 percent. . There are lots more ways to beef up your customer retention, loyalty and advocacy programs.

Loyalty 65

Loyalty Lead Gen Lead Scoring Lead Ranking 65

Martech

MAY 16, 2024

But it’s important to remember that customer experience management is about the set of practices that your company will employ to design, deliver and improve the customer experience. Customer experience encompasses the entire journey a customer takes with a company, from need through purchase and post-purchase interactions.

Customer Satisfaction 123

Customer Satisfaction Work Management Lead Scoring Lead Ranking 123

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. ClickZ and Search Engine Watch: Benchmark survey 2020. Advocacy, loyalty, and referrals (38.5%).

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Martech

JANUARY 4, 2023

Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? . Register today for “7 Ways to Keep Your Customers Coming Back in 2023,” presented by PwC.

Webinar Metrics 122

Webinar Metrics Loyalty Customer Surveys Buy 122