Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

MAY 11, 2021

An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. You may not notice your weaknesses as readily as someone without an ownership interest in the company. How Do I Conduct an Efficiency Audit on My B2B Company?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. Content and Inbound Marketing.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Navigate the Channel

SEPTEMBER 27, 2023

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero.

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 116

Advertising Agencies Creativity Advertisements Advertising 116

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. The traditional role often attracted great writers and creative minds.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Hubspot

JANUARY 28, 2019

Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin' Donuts. Ultimately, your company profile matters. What's a company profile? A company profile is an introduction to your business, and aims to tell an audience about your products or services.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Creativity Examples 101

Salesforce Marketing Cloud

AUGUST 30, 2023

Would it make me faster or more creative, and how? Hallucinations: Because the nature of LLMs is to come up with the next word in a sequence, when you give it a task (such as “Look up the company’s most recent investor relations presentation and analyze the trends.”), you’re really asking for what sounds like a correct response.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

ClickZ

AUGUST 20, 2020

30-second summary: Creative team members are often left out of technology decision making, or included too late. When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology. Including creatives earlier can ensure they are bought in, and that issues are addressed early on.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Atomic Reach

APRIL 3, 2023

Visual Art Meets AI-Backed Creative Intelligence RAD AI is proud to announce we're launching a new, first-of-its-kind product, RAD Visual Arts, in partnership with LNDMRK, today's most elite visual art agency. Courtesy @Gawx Art and @NordVPN Differentiating Brands That Care about Authenticity Authentic brands are who they say they are.

Creativity 59

Creativity Advertising Agencies API Class 59

Sprout Social

AUGUST 4, 2022

They turn to social platforms to learn new skills, network, research companies and search for jobs. In this article, we’re sharing creative ways to attract the most qualified candidates on social. For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model.

Social Media 102

Social Media Creativity Examples Media 102

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. What is a medical / healthcare communications company?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Top Rank Marketing

JULY 17, 2023

There’s always been an uneasy truce between creativity and commerce. In general, we think of creativity as an artistic pursuit, unconcerned with the practicalities of the business world. If we see creativity and business as opposing or unrelated forces, rather than complementary elements, we’re not going to inspire our audience.

Creativity 52

Creativity B2B Marketing B2B Paid Search Agency 52

Sprout Social

NOVEMBER 8, 2022

TikTok bios are the best place to show your personality, brand and creativity. Crafting the perfect TikTok bio can be tricky, and there are a few things you should keep in mind to make sure yours is creative and unique. TikTok is all about creativity, so don’t be afraid to experiment with your bio. Are you funny?

Creativity 89

Creativity Tips Landing Pages Profiling 89

Martech

MAY 2, 2023

Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved. It requires contributions and expertise from across the company.

Paid Search Agency 115

Paid Search Agency Account Based Marketing Generation Companies 115

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! Sprout Social.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. Through the company’s work and the advocacy of others, the support seems to be working. Ranked No.

Creativity 134

Creativity Examples Content Marketing Planning 134

Tomorrow People

MARCH 6, 2018

It’s any directed act of creativity driven by a commercial purpose. There will be invitations to contact a company, attend a webinar, or sign up for a sales briefing. It’s almost the last stage in the customer journey and capturing personal identifying information is vital. Text color: building a wall of information.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

ClearVoice

JANUARY 29, 2024

Innovation and creativity: People who approach obstacles differently can ignite creativity. This enriches the creative process, enhances messaging authenticity, and paves the way for more impactful marketing campaigns. Creativity, on the other hand, is essential for creating engaging, appealing content.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

PureB2B

APRIL 1, 2020

Because of this, marketers must decide whether to use data or creative marketing to draw in prospects. Brands will often miss the mark because they get lost in the data or focus too much on the creative. In businesses, one cannot survive without both creativity and innovation alongside logic and analytics.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

PureB2B

APRIL 1, 2020

Because of this, marketers must decide whether to use data or creative marketing to draw in prospects. Brands will often miss the mark because they get lost in the data or focus too much on the creative. In businesses, one cannot survive without both creativity and innovation alongside logic and analytics.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

Martech

MAY 6, 2022

It was a great way for TikTok to stay in contact with big companies like these and get them to participate in future Re: Make campaigns. The brilliance behind Re: Make was that TikTok, despite being a platform for new-age content, had now briefly become a creative hub to reimagine the ’90s and 2000s nostalgia.

Social Media 115

Social Media Paid Search Agency Social Marketing Effectiveness 115

BenchmarkONE

NOVEMBER 23, 2021

This is why having a creative brief is essential. Creative briefs are a tool that agencies use to guide projects from the initial kickoff. Let’s dive into everything regarding writing effective creative briefs. What is a Creative Brief? Creative briefs are standard tools in advertising and marketing campaigns.

Creativity 67

Creativity Paid Search Agency Effectiveness Advertising Agencies 67

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. Writing is a creative pursuit, but scaling content is a science. The same principle applies to content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Circle Studio

OCTOBER 10, 2019

An interesting business card shows a potential client that you pay attention to detail, have a creative eye and produce high-quality work—all the way down to your business cards. Here are some creative ways to make your business cards stand out from the crowd. Use a unique material. Add some color. Look at different colors, too!

Creativity 113

Creativity Business Paper Paid Search Agency 113

BenchmarkONE

FEBRUARY 1, 2023

The creative industry in the United States is a multi-billion-dollar industry, and it seems everyone wants a piece of the pie. Since 2021, there has been a 12% increase in the number of creative agencies. These marketplaces focus on bringing the right talent to companies like yours. So what should you be measuring?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

seo.co

MARCH 12, 2021

It’s a gritty, under-the-radar approach that aims to disarm the competition through clever, creative, and unforeseen methods that are unique and organic. And while guerrilla marketing isn’t nearly as intense, it’s equally as creative. A seed packet business card for a lawn care company. Street Marketing.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

ClearVoice

JULY 3, 2023

Benefits of Content Ideation for Businesses The content ideation process can help your company save money, drive new business, increase customer engagement, and boost customer loyalty. Cultivating a Culture of Creativity Content ideation is both an art and a science. Embrace Collaboration Content marketers tend to be a creative bunch.

Creativity 52

Creativity Bandwidth Content Keywords 52

BenchmarkONE

AUGUST 12, 2021

This kind of coffee shop-style strategy is an amazing way to retain customers—where else is someone going to memorize all that information about you? Customer experience is so important that 60% of American customers say they’ll switch companies after two to three instances of poor service. Take Critique Seriously .

Creativity 90

Creativity Webinar Metrics Marketing & Strategy Marketing Automation Services 90

Circle Studio

AUGUST 28, 2020

When you look at successful companies that propel profit and growth year after year, there are patterns that show up consistently: an intense focus on quality, extreme clarity around expectations and key processes and a constant quest to get better all the time. Every aspect of the culture is built by design. Welcome COVID-19. Everything.

Paid Search Agency 148

Paid Search Agency Companies Work Management Marketing Management 148

Convince & Convert

JUNE 20, 2017

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Social Media 164

Social Media Creativity Campaigns Effectiveness 164

Vidyard

APRIL 7, 2015

Which is precisely why we sat down with David Murdico , Creative Director and Managing Partner at Supercool Creative Agency. Video is the only medium that combines everything – visuals, music, voice and text to entertain, inform or educate viewers. Why are you a “believer” in video? Definitely.

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Adobe Experience Cloud Blog

NOVEMBER 5, 2018

To many professionals, it implies you’re not creative enough to generate anything original. Maybe this is because creative is often synonymous with ownership : Every artist wants to look at his work and say, “This is mine.” Creatives can come up with innovative ideas only if they’re working with accurate, relevant information.

Template 131

Template Creativity Budget Programs Marketing Automation Services 131

Content Marketing Institute

OCTOBER 18, 2018

As a result, the internet is awash in content that does not speak to a particular audience, does not provide useful or relevant information, and often delivers mixed and confusing messages. The one surefire way of creating great content is to start with a great creative brief. Don’t be so detailed that you stifle creativity.

Creativity 96

Creativity Paid Search Agency Guidelines Advertising Agencies 96

Hubspot

JULY 25, 2023

Table of Contents How Sales Teams Use AI Creative Ways for Your Teams to Use AI Tips for Implementing AI How Sales Teams Use AI To understand AI’s impact on sales, we asked more than 600 sales professionals how they use AI in their work. Research AI excels at interpreting large data sets and summarizing information.

Marketing AI 55

Marketing AI Creativity Top of Funnel Work Management 55

PureB2B

APRIL 1, 2020

Because of this, marketers must decide whether to use data or creative marketing to draw in prospects. Brands will often miss the mark because they get lost in the data or focus too much on the creative. In businesses, one cannot survive without both creativity and innovation alongside logic and analytics.

Creativity 62

Creativity ROI Marketing Management Paid Search Agency 62

Walker Sands

MAY 31, 2022

We believe B2B marketing can be bigger, better and smarter, which is why we’re proud to announce that Walker Sands has won two 2022 Hermes Creative Awards for our creative work with Adlucent and commercetools. Congratulations to Adlucent, commercetools and our talented team members on the success of these creative projects!

Creativity 52

Creativity Campaigns Paid Search Agency Advertising Agencies 52