Customer Experience Matrix

AUGUST 22, 2016

To put things in a broader context, “external data” can be contrasted with “internal data”, which comes from a company’s own systems for CRM, marketing automation, Web analytics, order processing, customer support, etc. They may resell the data to marketers or use it themselves to support tasks such as account scoring or ad targeting. (To

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

APRIL 30, 2019

You could also add add products whose purpose is privacy, like ad blockers or proxy servers; the gazillion contenders in the pay-people-to-watch ads industry; privacy-enhancing extensions to standard products such as Google Chrome and Firefox; and, perhaps most prominent, the privacy-centered positioning of Apple.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Customer Experience Matrix

FEBRUARY 10, 2017

The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. Like many data gatherers, Lead Genius uses a combination of Web and other sources to build company and contact lists. The company has more than 150 B2B clients. Lead Genius does this too.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

MARCH 6, 2016

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.**

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

OCTOBER 29, 2017

Some of the most impressive marketing systems I’ve seen have been developed for mobile phone marketing, especially for companies that sell prepaid phones. Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. Flytxt is a good example.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

DECEMBER 1, 2014

When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes. The company plans to address some of these gaps but has not released the details.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

MAY 12, 2015

It’s actually a crowded space, with companies like Balihoo and MindMatrix competing aggressively for sales. Pricing starts at $15 per month per salesperson for a database of up to 500 active contacts and reaching a still-modest $90 per month for 10,000 active contacts. Salespeople can also set up their own contents.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

AUGUST 25, 2016

ABM specialists provide account-based result metrics such as percentage of target accounts reached, amount of time target accounts are spending with company messages, and distribution of messages by department within target accounts.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources. A typical scheme would create A, B, C, and D lead classes, where A leads are best.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) and key activities (Web site visits, topics researched) and scores at both company and individual levels.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 14, 2016

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. Pricing is based on the number of sources and contacts, starting at $3,000 per month for two sources and 100,000 contacts.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

NOVEMBER 15, 2013

There are about 3 million companies with revenue between $1 million and $5 million in the U.S., Companies that provide small businesses with online directories and ratings, search engine optimization, Web sites, and paid search marketing all have client bases that dwarf the small business marketing automation industry.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 10, 2013

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. Users can create lists and segments based on all contact properties, activities, email history, and custom fields.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JANUARY 25, 2012

Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. An open API to import contacts from other sources is due by the end of February. Here’s how it works.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

DECEMBER 4, 2012

Founded 14 years ago, the company has built its business serving the real estate industry, where individual agents and local agencies work in conjunction with large national franchises. The company has nearly 250 clients and about 34,000 end-users, making it larger than most B2B marketing automation vendors. MindMatrix is one of them.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

MARCH 18, 2018

Often this can still be quite simple, such as a change in Web site personalization (involving just one channel for both source and delivery), an event-triggered email, or a prioritized contact list for sales teams. So it’s important to pick a first project that solves a problem that’s recognized as important.

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. As its name implies, Spiderbook scans Web and social sites for information about company and individuals' behaviors and events.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

APRIL 9, 2014

I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. Salesforce.com synch is bi-directional and works with lead and contact records. Those were all added last month.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

MAY 6, 2017

To quote the press release: "Today, 48 percent of all digital advertising dollars accrue to just two companies – Facebook and Google," said Brian O'Kelley, CEO of AppNexus. That dynamic has placed considerable strain on the open internet companies that generate great journalism, film, music, social networking, and information.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. Its particular strength comes from sending follow-up email surveys directly to leads to find out what happened: were they contacted by the channel partner? did they eventually buy?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. Contacts are rescored nightly. What that means in practice is users can assign contacts to lifecycle stages.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JUNE 25, 2012

When Sales creates the opportunity, it often links it to a contact record other than the original marketing lead. So you’ll probably want to put some parameters on the matches such as only including accounts with no pre-existing contacts, leads that Sales followed up on, and opportunities created soon after the marketing lead was submitted.

Activities 120

Activities Allocation Paid Search Agency Work Management 120

Customer Experience Matrix

JULY 3, 2013

Venntive’s pricing model – starting at $25 per month for up to 1,000 contacts, with unlimited email – also fits a small organization without a big prospect list, since it would pay about that amount for basic email and Web hosting. In fact, Sugarman said most of the company’s clients are B2B not B2C marketers.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

SEPTEMBER 10, 2015

The WhoToo acquisition marks a big step in the continued evolution of Demandbase, since it's a change from targeting companies to targeting individuals (although DeamdBase still won’t sell you their names). The company does know the identity of some individuals and will use these to target email and Web advertising to names you provide.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Customer Experience Matrix

OCTOBER 10, 2012

This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories. The challenge is even greater in B2B, which manages two data levels, companies and contacts, instead of just one level of consumers.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

AUGUST 30, 2012

The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. More on that later. - “smart lists” , which are rule-based definitions of contact groups whose membership is updated automatically as contact data changes.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. The company is adding integration with post card mailers. V12 sends the emails from its own domain.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

MAY 26, 2010

The core concept is to “Think Like a Customer” (a favorite Hoffman catch phrase), meaning to understand each contact from the customer’s point of view. It shows how to extend the Matrix to the departmental and system view of each contact, giving companies a roadmap of the steps they must take to execute on Matrix concepts.

Work Management 120

Work Management Privacy Tagging Contacts 120

Customer Experience Matrix

JUNE 20, 2018

The good news is that Verizon, AT&T and Sprint have shut off access to the two companies that were identified as misusing it. Apple also recently changed App Store rules to limit apps publishers' access to people’s iPhone contact lists. The bad news is, they’re still selling it to pretty much anyone else.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

NOVEMBER 16, 2014

Making the offer after the form is abandoned ensures that Hushly only captures people who would not otherwise have connected with the company directly. They can even contact competitive vendors with the same protection. Hushly has been deployed in various forms by more than 200 companies since early 2014.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” The company says this is more accurate than targeting based on IP address. email-based targeting. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 15, 2010

Summary: Should companies apply fractional revenue attribution when more sophisticated methods are impractical? The examples they gave were situations where companies had previously attributed all marketing revenue to the “last touch” before an actual purchase or other conversion event. But, again, the vendors on my panel knew this.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management. .

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

MAY 5, 2016

Remember, or be shocked to learn, that leads in Salesforce are independent of accounts; when they are connected to accounts they become contacts. Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. It almost makes sense if you think about it a little.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Service Paid Search Agency 120

Customer Experience Matrix

APRIL 26, 2011

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. This group of marketers has different needs from even slightly larger companies. The company started in 2001 as an email service provider and still offers a $29.95

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

MAY 19, 2010

It's another step in the company's systematic expansion. At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names. The company says it can associate three times as many visitors with U.S. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

JULY 15, 2013

Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. Other traditional marketing automation features will be added as well.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120