Chris Koch

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Why Can’t Companies Be More Like the Iroquois?

Chris Koch

Why Can’t Companies Do This? So the obvious question becomes, why can’t companies cooperate like this? I’m guessing you’ve experienced the same thing at some point if you’ve ever worked in a big company (or maybe a small one, too). They don’t want three different calls from three different sales areas of your company.

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Why Companies Must Hire for Potential, Not Skills

Chris Koch

My former boss was flooded with letters from technical writers and Marcom people from computer companies who knew something about technology but didn’t have the ability to write the journalistic-style materials she was publishing. Companies Can’t Always Get What They Need Off the Street. No dumpster diving going on there).

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How customers will react to a crisis in your company and what to do about it

Chris Koch

Coca Cola’s disastrous introduction of New Coke nearly destroyed the company because it broke the promise of continuity and reliability that had been built up with customers over the course of decades. If the crisis radiates widely beyond the company and damages other companies, the impact on the brand may increase.

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Five reasons why B2B marketers should be in social media even if their companies are not

Chris Koch

Here are five reasons why you need to get good at this stuff before your company does: Social media is real time. Conversations about your company don’t stop when your call center closes or you empty your email inbox. Social media is always on. Even more reason to build your personal expertise while others wait.

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4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

I’m not saying that B2B companies shouldn’t be on Facebook. I think every company should be on Facebook. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. There are just too many people passing through those turnstiles not to put up a sign somewhere.

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It’s official: Marketing owns social media management. Now what?

Chris Koch

In our survey, we asked, “In your company, is marketing the catalyst for social media being used by others in the company (product development, HR, etc.)?” Marketing as a percentage of revenue for technology services companies is at an all-time low—less than 1%. But one finding sticks out. Marketing owns social media management.

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The 2 questions on every buyer’s mind

Chris Koch

Consultant Fred Reichheld didn’t invent the concept of customer loyalty, but by identifying the marker for it, he changed how many companies approach managing customer loyalty. They identify a current trend, say a regulatory change, and offer perspective on what the trend means and how companies should react.