Biznology

MARCH 15, 2021

Useful Links: Joan Garry Podcast Liz Page Associates New England Innocence Project Web Facebook Twitter Instagram LinkedIn YouTube. Jordan Salvatoriello is Director of Development + Communications at the New England Innocence Project. You’ll find a link to that episode in the show notes. Creating 5-star events in the virtual age.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Biznology

OCTOBER 23, 2018

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. You’ll quickly need to develop your own strategy to get as close to your professional community of choice as possible. A main reason to make that connection is to invite them into the fold and get them involved in the Newconomy community.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

JULY 21, 2011

Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Too many people focus on the banality of tweeting what they had for lunch rather than focusing on Twitter as a real marketing tool, just like any other form of communication.

Twitter 80

Twitter Wikipedia Webinar Metrics Tactics 80

Biznology

FEBRUARY 8, 2011

I thoroughly enjoyed a gathering at the New York City Marketing Executives Networking Group (MENG), where I walked the attendees through a presentation on how to use Twitter personally and for company marketing. If you've been wondering how to put Twitter to work for your business, download " Be a Twitter Power User.".

Twitter 80

Twitter Network Marketing Tips Paid Search Agency 80

Biznology

OCTOBER 19, 2012

For those of us who do use Twitter, how many times have you heard that one? Somewhere along the way, it became the fashionable way to sidestep the real question, “If your customers are on Twitter, why aren’t you?” If you think Twitter is a waste of time and want to avoid it, that’s fine.

Twitter 80

Twitter Social Media Class Advertising Mediums 80

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

JANUARY 31, 2017

So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging. Over the years I have penned Online communities are not virtual , Online Communities Are Most Authentic , Online Communities Are Discovered Not Made , Are anonymous communities most authentic? Mostly Facebook, to be honest.

Skype 80

Skype Communities Ideal Customer Profiles Facebook 80

Biznology

JULY 28, 2021

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? And I don’t care that it’s going away.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My expertise, however, is online community outreach and engagement. ” Trying GroupHigh for blogger outreach campaigns.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

APRIL 29, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. This month we’re pleased to feature Consultants Collective member consultant and social media expert, Casey Hall.

Consulting 104

Consulting Ideal Customer Profiles Profiling Social Media 104

Biznology

JULY 7, 2020

Build a community. Very likely you have followers on Twitter and other networks whose names are not in your marketing database. Pump up your website chat tools. Chatbots are growing in sophistication and functionality. Take advantage for purposes of customer engagement, data collection, and customer service.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

MARCH 23, 2017

Facebook , Twitter , etc.). While social media may have exacerbated the politicization of many brands, it has also helped to accelerate the awareness of critical social and environmental issues, even in the investment community. The favorite medium for expressing such controversial values and political positions is social media (e.g.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

NOVEMBER 20, 2020

The implications for this are unfolding, as they are in communities across the US and internationally. And please stay safe and look out for your families and your community. “Former COO of Twitter Ali Rowghani has been a student of leadership greats like Jack Dorsey, Steve Jobs and Bob Iger. COVID cases continue apace.

Thought Leadership 197

Thought Leadership Lead Ranking Organic Leads Lead Scoring 197

Biznology

FEBRUARY 20, 2017

The data puts forth the fact that user engagement holds the key to success of social media channels such as Facebook, Instagram , Twitter , and more. The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 billion active users.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Here is a brief breakdown of how businesses use five popular social media platforms: Facebook : Businesses use Facebook to build a loyal community around their brands. The bad news? The good news? You don’t need to!

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

JANUARY 17, 2017

I started with Twitter after researching how other institutions were using it. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. We celebrate their work and help them build their own networks among the Harvard Business School community, which includes about 80,000 people.

Social Media 80

Social Media Media Curation Education 80

Biznology

MARCH 13, 2018

Over time, words, language, arguments, and persuasion results directly into these evolving fictions that we commonly call dollars, cultures, communities, laws, leaders, reputations, corporations, prestige, Daimler and America.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

SEPTEMBER 25, 2012

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. As a parent to your bouncing-baby Twitter profile, you need to be attentive, creative, engaging, consistent, generous, a brilliant teacher and also a patient listener. To a point.

Business 80

Business Twitter Work Management Social Media 80

Biznology

DECEMBER 7, 2016

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? LinkedIn groups began as forums centered around communities asking and answering insightful questions to learn from each other.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

MAY 19, 2015

Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. Tweeters : Twitter’s hard but worth it, if you can make the right connection. That doesn’t work anymore – and will work less and less well into the future.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

NOVEMBER 9, 2012

The digital communications efforts of utility companies and state and local governments have played a critical role in keeping communities apprised. Interestingly, even the folks I know who rarely use social media were relying heavily on Facebook and Twitter for updates. Here are some lessons from the storm and its aftermath.

Media 80

Media PR Communities SMS 80

Biznology

MAY 6, 2014

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. These are insular, contained communities. 900-90-9-1.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

DECEMBER 9, 2016

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Give back to your community. If you want to connect with your customers, be sure you’re supporting the community around you. Consider ways to build your social media to target your audience. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

JULY 22, 2014

The second article was in response to the tackle of passionate G+ users who professed love for their online community home, Plus. The Virtual Online Community. Community Building on the Web: Secret Strategies for Successful Online Communities by Amy Jo Kim. Like a little Android Baby, for lack of a better term.”.

Google 80

Google Communities Network Marketing Youtube 80

Biznology

JULY 8, 2014

It’s a bona fide online community along the lines of The Well, Slashdot, and Reddit more than it’s like LinkedIn , Pinterest, or Facebook. Google Plus is a meritocracy, as are all online communities. G+ is a worthy inheritor of Real Name communities like The WELL, The Meta Network , EchoNYC , and even USENET.

Google 80

Google Social Networks Network Marketing Communities 80

Biznology

AUGUST 4, 2015

In Tweet like Guy Kawasaki for Twitter success I quoted the sage himself: “My tweets are repeated 4 times to reach all timezones. I like for recurring Twitter and Facebook behavior and the ability to add people to Twitter lists based on favoriting or retweeting but I love love love it for GPS geographical social media triggers.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

MAY 1, 2018

We crave community, belonging, and we also fancy ourselves much more independent and autonomous than we obviously are in any real capacity. Besides, until you have over 10,000 followers/Like/Subscribers, Twitter and YouTube and Facebook still have their leash on you. Agency, my ass.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

MARCH 11, 2014

So, it all comes down to my years of experience with social media marketing, content marketing, and digital PR: it’s better to start slow, cheat a little, maybe even schedule tweets, outsource some stuff, hire a community manager or two, and don’t exhaust yourself before you even find your page for the long run. Warning, warning!),

Social Media 80

Social Media Media Forrester Training 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JULY 31, 2019

Social networks connect with your target customers on a more personal level, helping you build an extensive community of loyal followers. Facebook lets you create/join relevant groups and communities and share your valuable blog posts.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

JULY 12, 2013

The best way to follow along is my Twitter feed , but I’m also starting to use content curation services such as Meddle and Scoop , to test drive them and to share/save content. How can we spread the word beyond the marketing community? I try to share what I find as I find it, mainly as a way to keep track of all of it myself.

Content Marketing 80

Content Marketing Public Relations Verticals Content 80

Biznology

MAY 2, 2013

It is not hard to imagine that the leadership of an organization might be concerned about creating an employee community or a customer forum if they do not understand that these communities usually self regulate. Please comment below or @digitalcultured on Twitter. You can also contact me at AndreaG@dccInsights.com.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

MAY 14, 2012

They have a brand community of 5.8 There are great examples of brands that put their community to work and turned their business around. By the way, this is what Harley does daily at HDTalking.com , a customer created content community of close to 400,000 members. million reps. Take for example, Harley Davidson.

Wikipedia 80

Wikipedia Social Media Communities Twitter 80

Biznology

FEBRUARY 10, 2015

” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” Wikipedia is a community first – all entries are byproducts the community of Wikipedians. “Why should I?,” ” No you can’t.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Think of it as Twitter-development. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80