Sprout Social

AUGUST 18, 2022

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. Twitter Shops.

eCommerce 113

eCommerce Twitter Ideal Customer Profiles Broadcasting 113

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Exo B2B

AUGUST 11, 2021

The question is a bit daring in the world of marketing. A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels!

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Biznology

AUGUST 14, 2018

Reaching out to local communities and stoking fandom in real life. Even if you go further afield than just the HQ and home base and travel to smaller or different markets and host get-togethers there, too. Fans of the show have our own IRC channel and even our own social network on Mastodon. Spoil your community like that.

Communities 126

Communities Blogger Class Twitter 126

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Twitter 105

Twitter Analytics Work Management Marketing Management 105

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Valasys

JANUARY 5, 2024

Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. With its 280-character tweets, Twitter provides a unique platform for individuals and businesses to establish a robust online presence.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Contently

NOVEMBER 11, 2016

“We just really need to build a community around _.” ” This is the fill-in-the-blank cliché that marketers and entrepreneurs bandy around at every tech and marketing conference. On Wednesday, the PandaConf stage was the de facto home to those who had actually built communities. Find your hero.

Communities 153

Communities Ad Building Brand Identity Branding 153

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. It seems each network has established its unique place (e.g.,

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

SmartBrief - Marketing

OCTOBER 9, 2023

By comparison, X (the social platform formerly known as Twitter) will have 56.1 The two most common questions marketers are asking are, “Is Threads going to survive?” The platform was rolled out quickly to take advantage of frustration created by Elon Musk’s (mis)management of the X/Twitter platform.

Twitter 52

Twitter Phishing Domain Privacy 52

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Webbiquity

APRIL 4, 2023

Connect : That friend who’s always asking their network what show they should watch, or reminiscing about “that one time at band camp”? Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%).

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Hubspot

JULY 1, 2019

Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix , Wendy's , and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers.

Communities 100

Communities Work Management Marketing Management PR 100

Onalytica B2B

NOVEMBER 18, 2015

Mums are fast becoming a powerful economic force in the economy, and a very influential community. MAPPING THE MUM COMMUNITY. We were very interested to see which influencers were driving the most conversation, so we identified the top 100 most influential Mum community accounts and blogs to see who was leading the discussions.

Communities 100

Communities Lead Scoring Lead Ranking PageRank 100

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Especially as powerhouse networks become increasingly oversaturated.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.

Social Media 112

Social Media Communities Work Management Marketing Management 112

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 310

Social Media Social Marketing Planning Tips 310

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. Who are you?

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Convince & Convert

DECEMBER 31, 2015

I thought it would be useful to create a Twitter list of these people ( which you can access and follow here ); but even more interesting to see how they are connected and interconnected. The Most Connected Marketers. To download a KILLER Excel file that shows all the data including Linkedin accounts, Twitter followers, location, etc.

Twitter 163

Twitter Peer-to-peer Marketing Management Social Media 163

Convince & Convert

APRIL 25, 2014

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. They attend private networking events as a thank you from VMware because their feedback is invaluable.

Communities 134

Communities Skype Social Media Social Networks 134

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

Webbiquity

APRIL 13, 2021

It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. Similarly, Clubhouse is breaking all the established “rules” of social networks. It may not matter.

Spyware 300

Spyware Lead Scoring Lead Ranking Twitter 300

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Social networking. Social shopping networks. Community blogging sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. But to get the platform back on a growth path, Twitter needs to keep key user segments energized.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. If you look closely, online communication preferences have hinted that this was coming all along. But first, what are vertical networks?

Verticals 104

Verticals Social Media Media Social Networks 104

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing. However, various SEO pitfalls can hinder these outcomes.

Social Media 98

Social Media SEO Optimization Media 98

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 97

Twitter Communities Network Marketing Tips 97

Litmus

AUGUST 7, 2019

Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. If you’re an email marketing team of one at your company or just need some extra support, take a deep breath: you are not alone.

Communities 72

Communities Peer-to-peer Email Marketing Planning 72

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. There are no Twitter graphics, usernames, or quotes called out until the ending credits. Marketers always talk about building passionate communities and brand advocates. to their network as well.

Twitter 153

Twitter Case Study Case Studies Budget Programs 153

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. .” That’s why they work. In B2B, it always starts with hand-to-hand combat.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Who are social media marketers, really? All data sources pointed to most social media marketers being Millennial white women.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy?

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. Here’s everything you need to know… What is Threads?

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98