Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Litmus

MAY 26, 2022

I’m incredibly proud to be a marketing leader at Litmus because we have forged a strong and meaningful relationship with our customers—and the email community at large—over the years. Regardless, we’ll involve the voice of our community to help us decide the best approach. Personalized experiences don’t end in marketing channels.

Email Marketing 93

Email Marketing Ideal Customer Profiles Privacy Protection Budget Programs 93

Litmus

OCTOBER 21, 2021

First and foremost, it’s the community. But I love the variety of personalities, skill sets, and ideas that come from this community. It’s inspiring, and I feel blessed and honored to be a part of this community. I made close friendships that have lasted to this day, and kicked off my 15-year love affair with email (so far…).

Deliverability 73

Deliverability Privacy Protection Privacy Conference 73

Litmus

OCTOBER 11, 2021

I’m currently the Brand and Content Marketing Director for SparkPost, and I love getting to manage a team that focuses on PR, email marketing, social media, community management, brand, thought leadership, and content—all focused on email as a subject. It’s exactly the kind of nerdy humor that emanates from this special community.

Privacy Protection 102

Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 102

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Managers with Sales Hub Professional or Enterprise edition can now set and track revenue goals and share access with teams and colleagues.

CMS Development 98

CMS Development Privacy Protection Open Rate Microsite 98

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Litmus

APRIL 19, 2022

Some in the email marketing community have long argued that the open rate was never more than a vanity metric. But open rate has become more complex to accurately interpret since Apple’s Mail Privacy Protection (MPP) came into effect in the fall of 2021. Why have email metrics changed? Regardless, it’s one of the most popular.

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. But it’s clear our community knows open rates are a poor KPI. Or, you might just want to stop looking at them altogether.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. Head over to the Litmus Community. The post Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A appeared first on Litmus. With a few months behind us, how did it really affect email marketing? Got more questions?

Privacy Protection 97

Privacy Protection Privacy Webinar Metrics Deliverability 97

Sprout Social

FEBRUARY 26, 2024

Chewy: Melting pet parents’ hearts For help crafting this article, we turned to Sprout Social’s community, The Arboretum , to learn which brands inspired other social pros. As Loren Siegel, Atlassian’s Community and Engagement Senior Team Lead, puts it, one of the company’s values is, “Don’t f the customer.”

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Biznology

JANUARY 14, 2019

Facebook’s new mission statement says it seeks “to give people the power to build community and bring the world closer together.” Facebook users provide personal data with the expectation and trust that Facebook’s promise to build this community would be delivered with full privacy protection.

Facebook 91

Facebook Brand Identity Branding Privacy Protection 91

Litmus

DECEMBER 7, 2022

Want to learn more predictions—from both the Litmus team and the email community? Data privacy will demand that social media and email cross-pollinate. In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox.

Ad Building 86

Ad Building Privacy Privacy Protection Email Marketing 86

Adobe Experience Cloud Blog

APRIL 20, 2020

Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking. Firefox 70 has empowered the web user with the tool to block crypto miners, fingerprinting , and cross-site and social media trackers. . Boosting security at scale.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. Avoid ambiguous rating scales. Why should we care about sentiment?

Email Marketing 88

Email Marketing Design Trends Work Management 88

Navigate the Channel

SEPTEMBER 15, 2023

Live streaming also encourages audience participation through comments and interactions during the broadcast, fostering a sense of community around the brand. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? This approach fosters a sense of belonging and trust.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Onalytica B2B

MARCH 16, 2016

We saw a number of major announcements from top brands not just in the mobile sector, but in other areas as well including virtual reality, app ideas, 3D printing, privacy protection and backend solutions. ” MAPPING THE COMMUNITY. Below you can see a network map of the top 100 engaged users in the MWC 2016 conversation.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

SnapApp

APRIL 23, 2012

Rob Shavell - as co-founder of Abine , an online privacy company, Rob brings a unique perspective in the successful merging of social media marketing and privacy protection. Like Abine at https://www.facebook.com/AbineInc. . Like Gemvara at?

Peer-to-peer 48

Peer-to-peer Privacy Protection Facebook Privacy 48

SmartBug Media

MARCH 18, 2019

They offer a more professional community of viewers and producers, making the audience of this channel a bit more niche than YouTube’s audience. Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Salesforce Marketing Cloud

APRIL 15, 2024

Join the Marketing Trailblazer Community to connect with peers, discover new trends, and gain skills that will set you apart from the competition. While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Goolara

DECEMBER 8, 2020

So what has been the impact of the CCPA on the email marketing community, and what should we expect from the CPRA? So far, the CCPA doesn’t appear to have had a significant impact on many in the email marketing community. We have read the law and attempted to interpret how the changes will affect the email marketing community.

Privacy 64

Privacy Privacy Protection Email Marketing Paid Search Agency 64

Martech

NOVEMBER 17, 2021

The Apple Mail Privacy Protection feature forced us to revise “set and forget” automations. How the email community pulled together. We could post questions, and people in the community would offer advice. Updating “set it and forget it” automation also breeds new respect for email.

RFP 113

RFP Privacy Protection Enterprise Management Privacy 113

Litmus

NOVEMBER 9, 2021

The launch of iOS15—and Apple Mail Privacy Protection —is a great example of that. Consumer data privacy has quickly made its way to the forefront of marketing. If there’s one thing we can say about 2021, it’s that it accelerated industry changes that were already underway. At Litmus, we’ve known that.

Analytics 73

Analytics Privacy Protection Eloqua Privacy 73

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. In fact, Litmus Weekly was built with the sole purpose of driving value and building a community.

Email Marketing 82

Email Marketing Privacy Protection Open Rate Click Rate 82

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. You can gather first-party data through user interactions on your website, app, community, or physical store.

Sales Management 84

Sales Management Opt-out Privacy Opt-in 84

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must.

Design 115

Design SEM Class Mobile Marketing 115

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. A long-standing debate in the email community is single opt-in vs. double opt-in.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Litmus

OCTOBER 20, 2021

The community is one of my favorite things, the welcoming nature and all the opportunities to geek out over whatever topic or space you work in throughout email marketing. We had started offering it to our clients as a new service. What do you love about email marketing? How do you think email marketing will change in the near future?

Privacy Protection 68

Privacy Protection Advertising Agencies Privacy Paid Search Agency 68

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. With inclusion being a core principle of the email community, more and more emphasis is being laid on accessible email design now.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Martech

MAY 18, 2022

GA4 introduces a different reporting and measurement technology that is neither well understood nor widely accepted by the marketing community. It’s startling to consider the deadline Google has left the analytics community when it comes to acting: Universal Analytics will stop processing new hits on July 1, 2023.

Marketing Analytics Tools 82

Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 82

Litmus

SEPTEMBER 21, 2021

We’ve been talking a lot about the importance of preference centers , especially with Apple’s Mail Privacy Protection and the death of the third-party cookie in 2023. We love hearing from our email community and want to see the ones that stood out to you. We shared ours—so share yours! We want to know!

Privacy Protection 77

Privacy Protection Email Marketing Copywriting Design 77

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Sales-Driven: Mix up the types of emails you send, including those that drive community, engagement, and sales. “It It comes back to relevance, value, and sales.

Email Marketing 94

Email Marketing Deliverability Tips Work Management 94

Convert

MARCH 21, 2023

Microsoft Clarity Microsoft Clarity (or ‘MS Clarity’, or just ‘Clarity’) is a free open-source-based behavior analytics tool that comes with heatmaps, session recordings, some web analytics, and automated insights. Positive review Source Negative review None addressing current issues.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Content Marketing Institute

OCTOBER 25, 2018

Events, trade shows, ribbon cuttings, and really any event that showcases your business or the community . Ignoring Privacy Protections. Given that you’re collecting data for personalization, you also should be thinking about privacy regulations, right? Marketing to the masses.

Content Marketing 103

Content Marketing Planning Privacy Policies Long Tail Marketing 103

Valasys

JULY 18, 2023

Ethical considerations in AI democratization Upholding ethical principles in AI development and deployment, such as transparency, accountability, and privacy protection. Ensuring that AI systems are trained on diverse datasets that accurately represent the target user groups to avoid biased outcomes.

Marketing AI 52

Marketing AI Ethics Business Lead Ranking 52

Single Grain

FEBRUARY 15, 2024

Qwant is based in France, and is a privacy-preserving search engine that doesn’t track searches or profile users. Each of these search engines offers unique features and privacy protections, catering to users who prioritize their online anonymity and want to avoid the data collection practices of mainstream search engines.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52