Litmus

AUGUST 2, 2021

Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. And recognize what your community is saying within your newsletter.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Martech

JULY 11, 2022

iOS 15 really messed with open rates. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Refined email open rate reporting (beta).

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

Litmus

DECEMBER 7, 2022

Want to learn more predictions—from both the Litmus team and the email community? Data privacy will demand that social media and email cross-pollinate. –Ali I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. Head over to the Litmus Community. John: They have made a few changes, but I think the one that we get the most questions about is what they’ve done with the open rate. Most people’s reporting will show that open rates fly up.

Privacy Protection 97

Privacy Protection Privacy Webinar Metrics Deliverability 97

Salesforce Marketing Cloud

APRIL 15, 2024

Join the Marketing Trailblazer Community to connect with peers, discover new trends, and gain skills that will set you apart from the competition. Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. We had advance warning that MPP would impact open rates, but we didn’t know when or to what extent until it happened. Consider the impact of overall engagement.

Email Marketing 82

Email Marketing Privacy Protection Open Rate Click Rate 82

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must.

Design 115

Design SEM Class Mobile Marketing 115

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. Here’s an email from Hover that conveys their respect for their subscriber’s privacy. . Here’s how it looks. With MPP in effect: 1.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Litmus

APRIL 4, 2024

Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. “A On top of that, Nicholas says many people don’t realize that open rates can be inflated by bots.

Email Marketing 94

Email Marketing Deliverability Tips Work Management 94