Zoominfo

JANUARY 18, 2023

Our solution for these potential customers is ZoomInfo’s Community Edition (CE), which provides access to our business data and insights — at no cost to its subscribers. We ensure that data sharing through CE complies with our industry-leading privacy practices. Since 2021, we’ve sent more than 100 million privacy notices.

Communities 130

Communities Zoominfo Promotion Privacy 130

Litmus

AUGUST 2, 2021

Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. What are the stats and metrics we should focus on once the Apple Mail Privacy Protection goes into effect?

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Cross-team visibility keeps individuals motivated to achieve goals, holds them accountable, and builds trust by enhancing transparency.

CMS Development 98

CMS Development Privacy Protection Open Rate Microsite 98

Navigate the Channel

SEPTEMBER 15, 2023

Live streaming also encourages audience participation through comments and interactions during the broadcast, fostering a sense of community around the brand. Transparency and Accountability Transparency is a critical component of both inclusivity and authenticity. This approach fosters a sense of belonging and trust.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Sprout Social

FEBRUARY 26, 2024

But so is transparency. Chewy: Melting pet parents’ hearts For help crafting this article, we turned to Sprout Social’s community, The Arboretum , to learn which brands inspired other social pros. As Loren Siegel, Atlassian’s Community and Engagement Senior Team Lead, puts it, one of the company’s values is, “Don’t f the customer.”

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Litmus

DECEMBER 7, 2022

Want to learn more predictions—from both the Litmus team and the email community? Data privacy will demand that social media and email cross-pollinate. In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89