Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.

Blogger 80

Blogger Outreach Work Management Campaigns 80

SmartBug Media

SEPTEMBER 23, 2019

Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company. Here are four PR strategies you can start today to improve your brand recognition: 1. Who do you think the people were pulling for in that epic battle?

PR 61

PR Public Relations Branding Brand Identity 61

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. If we look at the engagement approaches as being on a spectrum ranging from truly organic to paid, content will come within the organic range, whereas product is more likely to be closer to paid.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

KoMarketing Associates

FEBRUARY 6, 2018

Product marketing collateral and sales presentations. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. Blogs and third-party publications which are often critical for link building outreach as well. SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert.

PR 160

PR Social Media Paid Content Media 160

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. The Product or Service is Almost Never Enough. Some few Unicorn products and services are so amazeballs that they speak for themselves — they just naturally sell like hotcakes — they sell themselves.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Valasys

MARCH 14, 2023

As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities. More than 1.6

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Huptech Web

JANUARY 29, 2024

It typically involves onе-way communication through; Print (nеwspapеrs, magazinеs) Broadcast (TV, radio) Direct mail Billboards This product-centric approach focuses on the features and perks of thе product/sеrvicе being marketed that will persuade thе audience to purchase.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. A simple news story on your product, service or new business could open the door to sales opportunities, business partnerships, interested investors or funding groups.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. PR can work, but rarely does. When joining communities, focus first on adding value to the community. No one wants to pay attention to you if you’re there just to pitch your product.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Marketing Insider Group

JUNE 29, 2020

I also make it a practice to either open or close each day with a personal outreach to my leaders to stay abreast of any late-breaking news and to take a moment to find out how they and their families are doing personally.”. Mohammad Ali, CEO of International Data Group said “You’ve got 3,000 to 4,000 people at home and they need a community.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Biznology

MAY 1, 2018

We crave community, belonging, and we also fancy ourselves much more independent and autonomous than we obviously are in any real capacity. Where you can actually see where all the hard work you’re doing with your social media marketing, content marketing, and online PR comes to fruition. Agency, my ass.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Optinmonster

MAY 16, 2023

In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website. Increased Website Visibility Off-page SEO techniques, such as social media marketing and influencer outreach, can significantly expand your website’s reach and visibility.

SEO 73

SEO Lead Scoring Lead Ranking Link Building 73

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

MAY 31, 2016

” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

Tools 100

Tools Best Practices Enterprise Management PR 100

Brandpoint

JUNE 9, 2021

But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. One word of caution: Avoid quoting marketing/PR leaders at the company. However, in my opinion, anyone who works in communications is inherently biased toward their brand. Diversity is good, too.

Media 122

Media PR Paid Search Agency Distribution 122

BenchmarkONE

JULY 20, 2022

As a regular Forbes and Harvard Business Review contributor, Dorie Clark has become an authority on building a community centered on thought leadership. Carson Tate is a renowned business coach who prides herself on the expertise to deliver the best productivity training. Dorie Clark. Dana DiTomaso.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. Typically, these individuals will hold a great deal of authority within certain communities and on certain topics. TweetReach. Klout is probably the most well known tool on this list.

Tools 92

Tools Blogger Demographics Social Media 92

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. Its goal is to get the potential customers excited about buying your product.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Convert

JANUARY 17, 2024

If no one knows about your business or product and never talks about either, no generative AI engine will know you. listing your competitors or their products) Invest in high-quality PR. I need to buy a PRODUCT/ find a SOLUTION, which would be your top choice? Prompts like these: Do you know NAME? entity) is key!

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Biznology

NOVEMBER 27, 2012

Well, the best way is to let them in on your process, your magic, and what makes your products and services special. I routinely tell people that they need to give ’til it hurts when it comes to blogger outreach and online engagement — you need to offer the gift people want and not the gift you’re ready to give.

Social Media 80

Social Media Process Product Media 80

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. The Quick Link Building Hits. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Content4Demand

MAY 8, 2020

Members of marketing, PR and communications were constantly in tune with all stages, from foundational messaging objectives to influencer selection and draft reviews. She also noted that having a pool of experts with varying areas of expertise, passion points and even social communities helped set Bottomline on a path to success.

Paid Search Agency 54

Paid Search Agency Planning B2B Thought Leadership Marketing Management 54

KoMarketing Associates

OCTOBER 4, 2016

Blogger Outreach & Communications. Industry-Specific Forum & Community Participation. Understand the need to maintain consistency in research, communication, and ongoing supporting activity. Set small production goals first, with dates and milestones in mind. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. The B2B data and intelligence landscape is always competitive with new entrants coming in each year.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

KoMarketing Associates

JANUARY 6, 2015

High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. B2B Content Marketing Survey via IDG Enterprise / B2B Technology Marketing Community on LinkedIn. International Site Deployment.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

Vidyard

APRIL 7, 2017

Since we launched ViewedIt, a webcam and screen recording tool, in October of last year , our amazing community (that’s you!) has made more than 200,000 videos using the product. To those of you whose videos we’re showcasing, thanks for being so generous to share your work with the community. 6 Great Examples of ViewedIt Videos.

Video Marketing 63

Video Marketing Ideal Customer Profiles Marketing Automation Services Paid Search Agency 63

Convince & Convert

JULY 9, 2013

If you were to market your product to her and get her seal of approval, her endorsement would go a long, long way toward boosting your sales. Our community site, OpenView Labs, features new content from influencers every week about the topics our target audience cares about , such as sales and marketing.

Marketing & Strategy 158

Marketing & Strategy Marketing Strategy Advertising Agencies Content 158

NuSpark Consulting

NOVEMBER 19, 2012

Guest posting is a great way to achieve back links because you’re being exposed to a new audience, and you’re becoming involved in a community. Guest blog research and outreach can be a job all in itself, which is why I employ s specialist for this task. It’s more than SEO, it’s old-school PR. Examples: Product Comparison.

SEO 100

SEO Planning Blogger Content Marketing 100

Convince & Convert

JANUARY 26, 2012

Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. I’m sure Wal-Mart will gladly publish their blogger outreach criteria. Where’s the community spirit in that? Maybe a Wiki? But this isn’t about me. If you want to help, help.

Outreach 121

Outreach Social Media Wiki Paid Search Agency 121

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Vidyard

APRIL 7, 2017

Since we launched Vidyard GoVideo (Formerly ViewedIt), a webcam and screen recording tool, in October of last year , our amazing community (that’s you!) has made more than 200,000 videos using the product. To those of you whose videos we’re showcasing, thanks for being so generous to share your work with the community.

Creativity 51

Creativity Video Marketing Ideal Customer Profiles Marketing Automation Services 51

Hubspot

JUNE 2, 2011

Blogger outreach. Forums and niche communities. What I like to try to tell people when they're thinking of their customer base or building community is that, unless you're a brand new product or a brand new business, you have customers, you have employees, you have family members of employees, so on and so forth.

Blogger 28

Blogger Social Media Outreach Media 28

Content Marketing Institute

SEPTEMBER 26, 2018

Then, we asked the CMI community for additional answers. How does marketing without talking about or promoting our product/service help us create leads and sales? Your current or future customer is not interested in your product, they are interested in solving a problem or challenge, usually both organizational and personal.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96