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How experiential marketers can build community in 3 cultures

SmartBrief - Marketing

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

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How experiential marketers can build community in 3 cultures

SmartBrief - Marketing

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

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5 Successful Marketing Campaigns That Take Inspiration from Content Curation

Scoop.it

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. Engage your community with curated community content.

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7 Ways To Generate New Content With Content Curation

Scoop.it

This is where content curation comes in. This post will cover everything you need to know about content curation and how to leverage it for your business. What is content curation? Content curation is the process of finding and selecting content that is relevant to your audience and then sharing it in a way that provides value.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If you are planning to incorporate thought leadership with content curation, then you’re not late. What is Thought Leadership?

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Why Content Curation is Essential for Service Based Industries

Scoop.it

Do you think content curation is just another term for content creation? Consider supplementing content creation with content curation. Content curation can relieve unnecessary pressure off your marketing team and free up company time and resources — especially when your “marketing team” is just you. Let’s take a look.

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Authenticity in The Age of AI

Marketing Insider Group

This means that the brand is true to its core mission, values, and beliefs, and it upholds those values in all of its marketing and communication efforts. Authenticity also means that the brand is connected to its customers and community in an honest and meaningful way. Then create a roadmap for implementation.