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Why Content Curation is Essential for Service Based Industries

Scoop.it

Do you think content curation is just another term for content creation? From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. Consider supplementing content creation with content curation. So, how does it work? Let’s take a look.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If you are planning to incorporate thought leadership with content curation, then you’re not late. What is Thought Leadership?

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Are You IN? L’Oréal Celebrates Unique Qualities of Its LinkedIn Community

Convince & Convert

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The campaign lives on a dedicated microsite, [link] , where users are asked to synch their LinkedIn profile to participate. L’Oréal does a great job of this on their company page.

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14 types of social media every marketer should know

Sprout Social

You could post on community review sites or live-stream it to the masses. Community blogging sites. Social curation and bookmarking sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. What about forums?

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How To Use Content Curation To Build a Loyal Audience

Scoop.it

Creating original content is hard work, not to mention time-consuming and often expensive. This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Why Content Curation is Important.

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6 Community-building Lessons B2B Marketers Can Learn From a Cycling Class

6sense

I’ve pondered this a lot, and here’s what I’ve figured out: what keeps me coming back here is the community — sharing a common goal, falling into the same rhythm, drawing inspiration from each other, and cheering each other on. We’re a group of different people, but once we’re together in that studio, we’re a community.

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How to Use Social Media to Build Connections and Grow Your Career

Buffer

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors.