Top Rank Marketing

JANUARY 5, 2024

and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. percent of overall digital ad spending in the U.S.,

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Navigate the Channel

JANUARY 24, 2024

LinkedIn has become an indispensable platform for professionals and businesses looking to establish their presence in the digital world. In this article, we will uncover the biggest mistake in LinkedIn marketing and provide insights on how to avoid it. However, this assumption is far from the reality of LinkedIn.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. You’ve got Community , which just raised $40 million.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

APRIL 4, 2023

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%).

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 114

Communities Work Management Marketing Management Paid Search Agency 114

Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The campaign lives on a dedicated microsite, [link] , where users are asked to synch their LinkedIn profile to participate. L’Oréal does a great job of this on their company page.

Communities 137

Communities Linkedin Microsite Social Media 137

Litmus

APRIL 14, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? What kind of work were you doing?

Communities 74

Communities Class Deliverability Paid Search Agency 74

Top Rank Marketing

DECEMBER 8, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters appeared first on B2B Marketing Blog - TopRank®.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Litmus

MARCH 13, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? Non-stop learning.

Communities 66

Communities VALS Copywriting eCommerce 66

Webbiquity

SEPTEMBER 28, 2021

It doesn’t only happen on Twitter or Facebook. Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. Twitter has its own rules for some and not for others. Twitter Rules.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Valasys

JULY 24, 2023

If that were not enough Xs, Elon Musk has decided to rename Twitter as X. Twitter is now going to be X, “the everything app.” This change declares that it will be an end of an era for Twitter , and all that it was before Musk took over. Moreover, a new LinkedIn-like hiring feature emerged for Verified Organizations.

Twitter 52

Twitter Domain Communities Linkedin 52

Litmus

FEBRUARY 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? And underappreciated sometimes.

Communities 82

Communities Work Management Thought Leadership Design 82

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? Visit her website, ValGeisler.com !

VALS 69

VALS Communities Copywriting eCommerce 69

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 102

Education Linkedin Practices Best Practices 102

Martech

SEPTEMBER 29, 2021

Adopting a soft sales technique on LinkedIn can grow your network, and ultimately sales, according to Darryl Praill, CRO for sales engagement software company VanillaSoft. Chances are, those prospects and influencers are on LinkedIn. On LinkedIn, marketers can emphasize personal connections by showcasing individuality. “I

Linkedin 109

Linkedin B2B Conference B2B Sales 109

Convince & Convert

NOVEMBER 20, 2015

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. Now, POOF, it’s gone. It has to be made based on RELEVANCE.

Twitter 167

Twitter API Blogger Social Media 167

Martech

JANUARY 31, 2022

LinkedIn influencing. LinkedIn remains one of the best platforms to expand your brand’s network. Praill’s team was about to build up the personal side of their brand using their own LinkedIn influencing strategy. We had a great corporate page on LinkedIn, Twitter, Facebook, etc.

Linkedin 93

Linkedin Personalization Brand Identity Branding 93

B2B Digital Marketer

JULY 20, 2023

Unleashing the Revenue Potential of Community Building and Customer Experience In this episode of B2BDM, Jack Foster discusses the important role of customer experience and community in differentiating companies in the market. ” “I think everyone is responsible for community. That’s how you can stand out.”

Communities 40

Communities Generation Word of Mouth Differentiation 40

Sharpspring

JULY 10, 2021

Looking for tips to optimize your brand’s community management for social media? The most effective businesses on social media today use an online community management model, which helps them truly understand what their customers are looking for. What Is Community Management for Social Media?

Social Media 52

Social Media Communities Work Management Tips 52

Webbiquity

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” LinkedIn is, of course, the top social media platform for B2B marketers. Leave a comment below or reach out on X/Twitter. Thoughts on these studies?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed. Users on the platform are bombarded daily with content.

Linkedin 107

Linkedin B2B Thought Leadership Thought Leadership Paid Search Agency 107

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Buzzweb Community ). Ponder purposes.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. How did the end result turn out?

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? Visit her website, ValGeisler.com !

VALS 55

VALS Communities Copywriting eCommerce 55

Sharpspring

JANUARY 6, 2020

Looking for tips to optimize your brand’s community management for social media in 2020? The most effective businesses on social media today use an online community management model, which helps them truly understand what their customers are looking for. What Is Community Management for Social Media?

Social Media 73

Social Media Communities Work Management Tips 73

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Hubspot

OCTOBER 17, 2019

I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Biznology

MAY 8, 2014

LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn.

Linkedin 80

Linkedin Twitter Promotion Creativity 80

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Twitter: @davegerhardt (37.7K LinkedIn: DaveGerhardt (150K followers). Twitter: @HeinzMarketing (113K followers). followers).

Marketing Analytics Tools 119

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 119

Marketing Insider Group

AUGUST 11, 2023

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

Convince & Convert

DECEMBER 31, 2015

I thought it would be useful to create a Twitter list of these people ( which you can access and follow here ); but even more interesting to see how they are connected and interconnected. Among this group, the top 10 people with the highest Insider Score (meaning that other people in the group follow them on Twitter) are: 1.

Twitter 163

Twitter Peer-to-peer Marketing Management Social Media 163