Remove cold-email-services
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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. So, do your research.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email.

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AI-powered cold email: A nightmare in the making?

Martech

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit.

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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. And If you haven’t tried out cold calling scripts yet, now’s the time. What are the Rules on Cold Calling?

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. Email marketing to customers without consent or a previous business relationship (see exception above).

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Successful Drip Marketing Examples and What You Can Learn from Them

Marketing Insider Group

You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work? Email itself has proven to be a consistent conversion driver. Drip Emails That Educate. Holiday Email Drip Marketing Campaigns.