KoMarketing Associates

SEPTEMBER 4, 2018

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year. Back in August 2017, about 9.8 As of August 2018, nearly 13.8

Marketing Budget 122

Marketing Budget Social Media CMO Customer Surveys 122

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

SmartBrief - Marketing

JANUARY 29, 2024

Do they trust their CMOs? Are they invested in CMO longevity? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. CEOs and CMOs will need to assess the integration and implications of AI greatly in the coming years.

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

KoMarketing Associates

DECEMBER 29, 2020

Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. Globally, approximately 25% of CMOs were affected, and 7% are facing an existential threat. were “significantly affected” by the pandemic.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The findings of the latest edition of The CMO Survey were published in February. The survey was in the field January 11 - February 7.

CMO 52

CMO Customer Surveys Research B2B 52

Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Let's look at the survey findings and insights.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." The findings of the latest edition of "The CMO Survey" were released earlier this month. The survey was in the field from July 12 - August 4, 2022.

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

MARCH 14, 2021

The findings of the February 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. The survey was fielded January 6-26, 2021. were VP level or above.

CMO 52

CMO Customer Surveys B2B B2B Marketing 52

B2B Marketing Directions

OCTOBER 17, 2021

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have made on the digital transformation of marketing.

CMO 52

CMO Customer Surveys B2B Paper 52

DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. Some of the ways companies help fuel the idea pipeline: Customer surveys. Neither is hesitation.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

B2B Marketing Directions

OCTOBER 10, 2021

This is the second of three posts discussing some of the B2B-specific findings of the August 2021 edition of The CMO Survey. I included a detailed description of the survey in my first post , so I won't repeat that description here. These percentages are comparable with those reported by survey respondents with B2C companies.

Digital Transformation 52

Digital Transformation CMO Customer Surveys B2B 52

KoMarketing Associates

MARCH 2, 2021

After a tumultuous year in 2020, new research suggests that CMOs are looking to take a low risk, low cost approach to achieve their objectives for the remainder of 2021. In the survey, Gartner also explored 11 different marketing strategies that could either be rescaled, reduced or reinvented.

Customer Surveys 157

Customer Surveys Gartner Product CMO 157

KoMarketing Associates

MARCH 18, 2021

The results of February 2021 edition of The CMO Survey were recently published , and statistics showed that when marketers were asked to rank the degree at which digital marketing has contributed to their company’s performance over the last year (1-7 scale, 7 being the highest), the majority (32.5%) responded with 7.

Customer Surveys 159

Customer Surveys Paid Search Agency Companies Statistics 159

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In last month's Research Round-Up post , I discussed some of the major findings in the latest edition of "The CMO Survey."

CMO 52

CMO Customer Surveys Analytics Research 52

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

KoMarketing Associates

APRIL 4, 2018

Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. B2B Marketers and Digital Marketing Budgets.

Customer Surveys 209

Customer Surveys Marketing Budget CMO Statistics 209

KoMarketing Associates

MARCH 3, 2020

The February 2020 edition of “The CMO Survey” recently suggested that 27.2% As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. This is compared to 21.3% who said the same last February, and 19.4%

Trust Marketing 159

Trust Marketing Customer Surveys Ad Building CMO 159

B2B Marketing Directions

MARCH 17, 2019

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S. B2B and B2C companies. over the next three years.

CMO 53

CMO Marketing AI Customer Surveys B2B 53

B2B Marketing Directions

SEPTEMBER 15, 2019

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S. in the August 2018 survey.

CMO 49

CMO Customer Surveys Allocation B2B 49

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

KoMarketing Associates

MARCH 27, 2019

Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. Previous research suggests that CMOs, in particular, struggle when they cannot tie their marketing efforts to their company’s overall success.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy CMO 156

chiefmartech

AUGUST 29, 2021

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. That’s probably not the most flattering of metaphors. Okay, scratch that image.

CMO 127

CMO Budget Programs Allocation Digital Transformation 127

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The research report is based on survey responses from 342 marketing executives in North America and the U.K. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5% of company revenue in 2019, down from 11.2%

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

KoMarketing Associates

SEPTEMBER 12, 2018

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution. As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152

KoMarketing Associates

MAY 2, 2018

Although marketers are constantly evolving their strategies, CMOs are still struggling to tie marketing efforts to improvements in their overall bottom line. Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

KoMarketing Associates

JUNE 7, 2017

Marketing has several components, and one survey recently shed light on how much of it is an art compared to a science. Chiefmartec and Third Door Media surveyed 637 industry professionals to gauge where marketing falls in terms of science and the arts. The majority (50.3 percent) said that marketing is both an art and a science.

Customer Surveys 161

Customer Surveys Touchpoints CMO Correlation 161

Customer Experience Matrix

MAY 18, 2010

I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. Tags: marketing measurement marketing priorities cmo surveys.

CMO 120

CMO Customer Surveys Correlation Social Media 120

KoMarketing Associates

OCTOBER 8, 2019

The CMO Survey, recently published in partnership with Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association, found that marketing budget growth is expected to remain strong with an 8.7% growth rate over the next 12 months. In 2018, this percentage was closer to 10.8%.

Customer Surveys 121

Customer Surveys CMO Custom Publishing Statistics 121

B2B Marketing Directions

SEPTEMBER 19, 2021

A recent survey by the Boathouse Group , a marketing agency/consulting firm based in Boston, should serve as a wake-up call for B2B marketing leaders. The 2021 CMO Study was based on a survey of 150 Fortune 3000 CEO's from 13 industries. The survey was in the field May 26 - June 8, 2021. First, the good news.

CMO 52

CMO Paid Search Agency Customer Surveys Trust Marketing 52

B2B Marketing Directions

AUGUST 9, 2020

Some of these companies never had a CMO, while others created the new position to replace the CMO role. These organizational changes suggest that a growing number of CEOs and other senior business leaders don't believe their marketing function - and by extension the CMO - is maximizing growth opportunities. companies, 65.6%

CMO 90

CMO Paid Search Agency Companies Lead Ranking 90

KoMarketing Associates

MARCH 13, 2019

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. percent within the same period.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

KoMarketing Associates

SEPTEMBER 25, 2019

Selligent recently surveyed 221 digital marketers to gauge their omnichannel excellence. The disconnect across business units like service and marketing is no surprise but a challenge that companies today need to address head-on,” said Niki Hall, CMO of Selligent. Only 16 percent said they do this successfully.

Customer Surveys 123

Customer Surveys Campaigns Statistics CMO 123

KoMarketing Associates

NOVEMBER 1, 2019

A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure. According to the survey, only 4% of digital marketers measure ROI over a period of six months or longer. Marketing Budget Concerns to Lessen in 2020.

Cost Per Click 121

Cost Per Click Customer Surveys ROI CPC 121

KoMarketing Associates

SEPTEMBER 20, 2022

2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years. As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. As of Sept.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

DECEMBER 6, 2017

Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services. The “Customer in Context” report from the CMO Council discovered that 47 percent of customers engage with businesses across several platforms. Marketers and the Omnichannel Customer Experience.

Customer Surveys 180

Customer Surveys B2B CMO Vendors 180

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223