Martech

MAY 5, 2023

Marketers know this as “the sales funnel”. The advent of AI and the avalanche of data has distorted the shape of the funnel. If it is not shaped like a funnel any more, then what is it? Think about a spider web Ryan Brock, chief solution officer at marketing strategy platform DemandJump, no longer sees a funnel.

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Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 108

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

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CMO Demand Generation Agencies Advertising Agencies Work Management 116

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

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CMO Marketing AI Paid Search Agency Work Management 203

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company.

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ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Why is marketing’s story so different than sales? Two Types of CMO.

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CMO Demand Generation Agencies Demand Generation Top of Funnel 197

The Marketing Blender

JANUARY 10, 2024

In the ever-evolving world of business, fractional CMOs (Chief Marketing Officers) have emerged as a popular choice for many organizations. A fractional CMO is a professional who offers their marketing expertise part-time or on a contract basis, providing businesses with strategic direction for a fraction of the cost of a full time executive.

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CMO Allocation Paid Search Agency Work Management 52

Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

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CMO Tips Work Management Marketing Management 113

Hubspot

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.

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Generation Lead Ranking Enterprise Management User-Generated Content 69

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

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CMO Work Management Paid Search Agency Planning 335

ViewPoint

MAY 5, 2017

At the Funnel Media Group we believe that AI is the future of sales and marketing operations. Because of this, CRM Radio and the sister program SLMA Radio, have been interviewing executives on the subjects of the marketing and sales uses of Artificial Intelligence. About CRM Radio Guest Mike Plante, Chief Marketing Officer.

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Marketing AI Marketing Analytics Tools Top of Funnel Enterprise Management 136

Zoominfo

NOVEMBER 1, 2022

Here are 10 of the strongest insights from the discussions, including the importance of effective go-to-market strategies across sales and marketing teams, and how the current wave of economic uncertainty is affecting companies’ ability to make the most of their market opportunities. Get a Demo 3.

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Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Content Standard

APRIL 22, 2024

A Content Disrupted podcast with Tricia Nichols, CMO. In this episode of Content Disrupted, trailblazing CMO, Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time.

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CMO Brand Identity Branding Storytelling 77

Marketing Craftmanship

JANUARY 8, 2021

In my experience, the sales team typically forgets to ask prospects how they’ve learned about the company or product. The Holy Grail of Sales and Marketing Alignment. Marketing and sales alignment must be the highest strategic goal for every marketer. Gain a firsthand understanding of the sales process.

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Work Management Marketing Management Lead Scoring Lead Ranking 264

6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . As the CMO, be the first to get certified.

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Sales Management CMO Top of Funnel Peer-to-peer 62

Act-On

APRIL 26, 2024

As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. But when your prospects are moving more slowly throughout their buying journey, our marketing leaders advise their peers to prioritize full-funnel engagement. “We

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Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Zoominfo

JUNE 12, 2023

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. As Schuck put it, there are really only three ways to drive sales efficiency.

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Marketing Analytics Tools Efficiency Sales Management Product 130

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

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Budget Programs Work Management Allocation Product 104

Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. Embracing the AI Revolution The CMO Summit exhibited several discussions around the ever-evolving topic of Artificial Intelligence (AI) in marketing.

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CMO Marketing AI Ethics Storytelling 62

Rev

JULY 12, 2023

Of course, this one-hour rule only really applies if your lead handoff process prioritizes highly-qualified leads that are, in fact, ready and able to buy. Low-quality leads make their way to sales, and some of the most qualified leads fall through the cracks. What is lead handoff between marketing and sales? Sound familiar?

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Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 78

ANNUITAS

OCTOBER 9, 2023

The Westin Copley Place was the perfect venue, and we had a curated cross section of marketing, sales and commercial leaders to roll up their sleeves and discuss what it really means to build a Converged Growth go-to-market organization. Director of Revenue Operations at Riverside ; and Lee Zucker, VP Global Sales and Partnerships at Drift.

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Marketing Analytics Tools CMO Multi-Channel Act-On 130

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

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CMO Relevance Enterprise Management Peer-to-peer 109

ABM in Action

JUNE 29, 2023

Traditionally, leads and accounts were treated as incompatible — but Jon Russo, CMO of sales and marketing performance firm B2B Fusion , explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. Why is it important practitioners unite their funnels?

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Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 52

Marketri

DECEMBER 19, 2023

Episode #6: Navigating the Future, Generative AI Use Cases & Impact As a CMO deeply entrenched in the dynamic landscape of marketing, I find myself constantly seeking innovative solutions to elevate our strategies, enhance efficiencies, and stay ahead of the curve. Businesses need to leverage the transformative power of Generative AI.

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B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

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CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Go Beyond SEO

MAY 14, 2022

Whether your marketing is directionless or you need more financial resources to invest in a solid strategy, here are four signs it’s time to consider a fractional chief marketing officer (CMO). Your Sales Team Is Creating Their Own Marketing Materials. Your sales team may be great or your sales team may be YOU.

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CMO Planning Paid Search Agency Lock-In 78

The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include. Our Services.

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CMO Marketing Budget Creation Marketing Budget Work Management 98

The Marketing Blender

FEBRUARY 6, 2024

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. That’s why outsourced CMO is something that many businesses are turning to. A fractional CMO can quickly become familiar with these aspects because they don’t spend months figuring out what to do.

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CMO Business Paid Search Agency Acquisitions 52

Heinz Marketing

APRIL 21, 2022

CMO Interim: nThrive + Linus Health; CMO Executive Advisor nThrive + Precisely. Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? Hiring the right fractional CMO (also known as an outsourced CMO or interim CMO) can address the time element and leverage the company’s ongoing momentum.

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The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

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CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?

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Enterprise Management Work Management CMO Marketing Management 281

Martech

NOVEMBER 17, 2023

Dig deeper: KPIs that connect: 5 metrics for marketing, sales and product alignment Listening and evolving Implement a system for gathering and acting on feedback that allows for anonymous and attributed contributions. Most crucially, it recognizes collaboration as a living process that must evolve with the organization. In your inbox.

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CMO Peer-to-peer Work Management Fulfillment 92

Martech

AUGUST 2, 2022

For the most part, online retailers have a physical process to manage, and the outcome of all this is inventory — the stuff they must keep lying around, waiting to be bought. Indeed, an important factor in taming unpredictability lies in aligning your sales and marketing efforts with your inventory. And operations?

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Work Management Marketing Management Top of Funnel Planning 91

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

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Marketing Automation Services Top of Funnel Marketing Automation Automation 98

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The excitement has turned to ashes for many B2B tech firms and CMO tenure is lower than ever. In the last decade, sales activation became the new religion. In the last decade, sales activation became the new religion.

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Sales Management Top of Funnel Work Management Brand Identity 77

6sense

JANUARY 31, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Coming Up on CMO Coffee Talk… .

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CMO Peer-to-peer Buy Gartner 62

Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! CMO: High Intent Keywords in the last week: Why will your CMO care? First, let’s start with the reports.

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DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Heinz Marketing

OCTOBER 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the fast-paced world of B2B sales and marketing, the role of a Chief Marketing Officer (CMO) is both demanding and critical to a company’s success. Stress Management : The CMO role can be highly stressful.

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