B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Drew Neisser

MARCH 18, 2022

For a locked room labeled “Marketing Spend,” the CFO holds the keys. This all-important alliance depends on the CMO’s fluency in CFO-speak, AKA how $1 into marketing will equal more $$$ out. 3 CFOs’ perspectives on marketing. Tips for navigating the CFO/CMO alliance . What You’ll Learn in This Episode.

CMO 52

CMO Lock-In Communities Trust Marketing 52

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Heinz Marketing

JANUARY 29, 2019

I recently hosted our latest invite-only CMO Roundtable in Seattle. We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. Chris Pick , CMO from Apptio and Samantha Bannister , VP of Finance and Operations from Allocadia were the panelists who provided valuable insights.

CMO 67

CMO Marketing Attribution Work Management Marketing Budget 67

B2B Marketing Directions

MARCH 14, 2021

The findings of the February 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. Top Image Source: The CMO Survey. were VP level or above.

CMO 52

CMO Customer Surveys B2B B2B Marketing 52

B2B Marketing Directions

OCTOBER 10, 2021

This is the second of three posts discussing some of the B2B-specific findings of the August 2021 edition of The CMO Survey. The "Part 1" post discussed the economic outlook of B2B marketers and the state of marketing spending in B2B companies. of their total marketing budget on digital marketing activities.

Digital Transformation 52

Digital Transformation CMO Customer Surveys B2B 52

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

B2B Marketing Directions

OCTOBER 17, 2021

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have made on the digital transformation of marketing. companies.

CMO 52

CMO Customer Surveys B2B Paper 52

Allocadia

NOVEMBER 25, 2020

COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results.

Planning 52

Planning Spending Budget Management Marketing & Strategy 52

ClickZ

MARCH 10, 2020

Q) Can you give us a brief insight into your professional journey and how you became the CMO of Idomoo? What are the core martech capabilities that you bring to a marketer? Marketeers spend unquantifiable resources on understanding their customers and figuring out exactly when to engage with them and with what messaging.

CMO 110

CMO Video Marketing Paid Search Agency Personalization 110

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

KoMarketing Associates

MAY 17, 2022

Data from the 28th edition of The CMO Survey indicated that marketing budgets typically only account for 11.8% of overall budgets at organizations. However, most marketers still expect to see their digital marketing budget rise by 16.2% Overall marketing spend is expected to rise 13.6%

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

Terminus

NOVEMBER 14, 2023

Strengthen your “finance speak” — the better you can translate finance to GTM, the better you can tell the story of the middle layer (marketing). Create a strong dialogue with partners in finance to understand the details of what they need to see to understand success with marketing spend.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

Top Rank Marketing

JUNE 30, 2023

media spending came from the digital sector during May, 2023 — up from 56 percent a year earlier, as the overall ad spending level increased for the first time in 11 months, according to recent ad index data. MarketingCharts U.S. Ad Index Expands For First Time In 11 Months In May 60 percent of overall U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

KoMarketing Associates

MAY 10, 2022

Data from the 28th edition of The CMO Survey indicated that at most organizations, the marketing budget only accounts for 11.8% of the overall budget. However, most marketers expect their digital marketing budget to increase by 16.2% Overall, marketing spending is expected to jump 13.6%

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? The CMO works with all teams, such as IT, human resources, finance, sales, and customer service.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. of the overall budget. In fact, research and development budgets are 7.2% This is an increase from the 14.3%

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

B2B Marketing Directions

MARCH 17, 2019

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The latest results are based on responses from 323 marketing leaders at U.S. Respondents from B2B product companies said they are currently spending 6.6%

CMO 53

CMO Marketing AI Customer Surveys B2B 53

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 The survey had 316 responses from marketing leaders at for-profit U.S. Marketing spend. Why we care.

Allocation 115

Allocation Marketing Budget Forecasting Lead Scoring 115

Zoominfo

JUNE 12, 2023

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. Our CMO, Bryan Law, filled out a web form on each of their websites, and only 35% of the companies responded.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Sword and the Script | B2B

SEPTEMBER 10, 2019

Indeed, the survey says marketing spends 15.9% of the marketing budget on print. 3) Marketing investment in T&D peaks. Marketing spend on training and development (T&D) has reached the highest level in 5 years, at 5.8% B2B product companies are spending about 6.4%

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

B2B Marketing Directions

SEPTEMBER 15, 2019

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The latest results are based on responses from 341 marketing leaders at U.S. Marketing Spending On average, marketing expenses amount to 9.8%

CMO 49

CMO Customer Surveys Allocation B2B 49

Marketing Insider Group

NOVEMBER 9, 2020

Marketing budgets had been steadily rising, up from $12.3 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. In some cases, however, marketing spend is up.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Crimson Marketing

JANUARY 27, 2014

Inbound marketing is the technique used to adapt to the modern buyer’s journey. The future of marketing spend lies in content creation and content strategy. This is no longer an external function of marketing, but a part of the daily, weekly, monthly technology marketing routine. Share your thoughts below!

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Crimson Marketing

NOVEMBER 10, 2014

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Porch Group Media

SEPTEMBER 9, 2020

Interested in learning how V12’s marketing and technology solutions can help you navigate today’s new normal? The post CMO Spend in the Current Economic Climate and Plans for 2021 first appeared on V12. Click here to learn more.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017. over the ensuing 12 months.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

Envy

DECEMBER 23, 2020

Planning a B2B marketing budget is one of the big challenges for CMOs, but the size of marketing budgets as a percentage of company revenue has remained more or less stable at 11% since 2012. Yet B2B marketers have been complaining about “not having enough budget” since the dawn of time.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

B2B Marketing Directions

SEPTEMBER 16, 2018

To plan effectively for 2019, marketing leaders need a solid understanding for the overall economic and competitive environment and the major trends impacting B2B marketing. The CMO Survey is a valuable resource for information regarding these important issues. and 2.5%, which most economists would consider good, but not great.

CMO 40

CMO Customer Surveys Trends Planning 40

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. About 52% have increased marketing spend, and 96% say that their new marketing and service innovations are here for the long run.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

KoMarketing Associates

FEBRUARY 28, 2018

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3

B2B Marketing 263

B2B Marketing B2B Marketing Budget Creation Marketing Budget 263

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Allocadia

MARCH 31, 2019

With a large and dynamic budget that was widely distributed across roughly 100 cost centers and numerous managers, the Charles Schwab marketing department knew they needed a better system to track their marketing spend. Allocadia Investment Analytics view. Read now.

Work Management 52

Work Management Marketing Management Allocation Budget Management 52