Marketing Insider Group

APRIL 21, 2011

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? A recent survey of 175 CMOs by Bazaarvoice and the CMO Club tells us that 74% of CMOs will tie their social media activities to quantifiable ROI in 2011. I started my career in sales.

PR 100

PR Social Media Social Marketing Planning 100

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Are they sharing those videos and your other content? Use more storytelling.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Contently

SEPTEMBER 10, 2020

Disclosure: LiveIntent is a Contently customer.). In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. What role has content marketing played for you at LiveIntent? I agree with that so much.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Content Marketing Will Get Smarter.

CMO 205

CMO Gartner Budget Programs Spending 205

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Standard

SEPTEMBER 17, 2019

When the PESO model —the confluence of paid, earned, shared, and owned media—was unveiled roughly five years ago, it solved marketers’ key question: “I have content, now what?” In a nutshell, PESO paves the way for content to stand on its own and shine, instead of competing with other branded efforts.

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Martech Advisor

MARCH 13, 2020

Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. The team should ideally consist of a few executive members and in-house PR or marketing people. Let us know on LinkedIn , Facebook , or Twitter.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. ” Users could connect with other users, join chat groups, organize events, and post photos.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Contently

JULY 22, 2016

The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. ” The huge hiring push is the result of a content marketing journey the technology giant has been on for the past couple of years.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

Contently

JULY 22, 2016

The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. ” The huge hiring push is the result of a content marketing journey the technology giant has been on for the past couple of years.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

PureB2B

JUNE 14, 2021

Most brands dedicate approximately 43 percent of their marketing budget to content, but only 23 percent of CFOs think the brand's message is correctly curated for their audience and produced timely. Content marketing Includes blog posts, long-form content, whitepapers, webinars, podcasts and image galleries.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Marketing Insider Group

FEBRUARY 12, 2013

Ann Handley called for more brands to become Content Brands. And Alan See reiterated that the customer and the content is king. I started doing what’s become known as content marketing in the late 1990s with custom publishing, then moving into online and the full process as it’s practiced by a lot of people today.

Work Management 100

Work Management B2B Thought Leadership Content Marketing Management 100

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. via Jim Beam Facebook.

Skype 130

Skype Social Media Work Management Storytelling 130

Marketing Insider Group

JULY 28, 2015

According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. As Chief Content Officer for MarketingProfs, Ann Handley is clearly one of the most respected leaders in the industry. There’s links to other interviews with him here. Mike Volpe.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. SM/PR/Marketing/SEO/Brand ninja. Director of #Marketing and #Content #Strategy @SAP. Content Marketer of the Year winner. Twitter is one solution. Video Gamer. Car freak. More here: [link].

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Buffer

JULY 13, 2022

Noting the comments you get — positive, negative, or neutral — can help you understand followers’ sentiments about your brand and your content which, in turn, enables you to connect better with them. I'm sorry to say that we are unable to connect and directly publish to Instagram and Facebook Personal Profiles.

Social Media 109

Social Media Media Work Management Marketing Management 109

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Facebook Newsroom. Holy Social!

Social Media 141

Social Media Activities Media Skype 141

Adobe Experience Cloud Blog

JULY 7, 2014

Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Define your content goals. Align key stakeholders.

ROI 48

ROI Content Marketing B2B Thought Leadership Multi-Channel 48

Marketing Insider Group

JANUARY 24, 2013

. @ BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Content Marketer of the Year winner.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

DECEMBER 10, 2010

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". Why PR Doesn't Drive Sales. There's No Science Behind PR Success Data - Typical PR campaigns are measured by the number of media coverage / placements per month. Create remarkable content.

Sales Management 28

Sales Management PR Top of Funnel Advertising Agencies 28

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B CMO 100

Biznology

MARCH 18, 2014

” On my panel were Kriste Goad , CMO, ReviveHealth , @kristegoad ; Carrie Kerpen , CEO, Likeable Media , @carriekerpen ; David Kopp , EVP/General Manager, Healthline , @kopportunity ; and Jenny Vance , Co-Founder and President, LeadJen @jennyvanceindy — all specialists in the healthcare space and social media mavens in their own right.

Paid Content 80

Paid Content Content Marketing Planning Paid Search Agency 80

Hubspot

FEBRUARY 5, 2014

To read more content like this, subscribe here. Everyone sat up and "leaned in," as Facebook COO Sheryl Sandberg might say. Skok says a "raw, unproven person" joining in the CMO or VP of marketing role would get 1% of the company. The highest CMO packages he''s seen were in the 3.5-5% points," Santinelli says. "It

CMO 28

CMO Startups Digital Marketing Funnels Public Relations 28

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

NuSpark Consulting

SEPTEMBER 30, 2012

So I was speaking at a conference this week, when a marketer from a non-profit asked me a question we’ve all heard before, just in different words- whether from someone else, or to ourselves; “I’ve been doing Facebook posts for 6 months now, but I can’t determine if it’s increase our donations.” . Typical question- sound familiar?

Social Media 100

Social Media Analytics Media Viral Marketing 100

Content Standard

MARCH 1, 2018

It’s great news for a brand that has been mired in bad PR about its role in fake news and the scourge of Russian bots. These positive strides come as social giant Facebook struggles with its own PR scandals and dipping engagement with its News Feed feature. What’s Behind This Sudden Surge?

Forecasting 40

Forecasting Twitter Allocation Brand Identity 40

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. While the ‘tip of the iceberg’ shows you numbers on who’s engaging with your content, they don’t show what is REALLY happening. Dark Social channels, e.g. Whatsapp, Facebook Messenger, etc. Create customized content. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Martech Advisor

JANUARY 28, 2020

Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Not adhering to these data privacy laws can incur hefty fines, along with the imminent PR disaster that would deteriorate consumer trust. For instance, you don’t need an elaborate sign-up form for a gated content targeted for the top-of-the-funnel audience.

Privacy 99

Privacy Loyalty Work Management CPO 99

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

B2B Marketing Savvy

AUGUST 18, 2009

Commentaries on Facebook, Twitter… telephones and Earth’s own aliens- and giants like Buffett, Apollo 11 and the BBC. MIT Technology Review : “Privacy in the age of Facebook”. SA editors have compiled a plethora of content that speaks to mankind’s giant leap. Posted in Article Digests, PR in a 2.0 THE MONTHLIES.

Twitter 40

Twitter Facebook RSS PR 40

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Content Standard

JUNE 23, 2016

Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. However, the content space is noisy. People are overwhelmed with the volume of content hitting the web every day.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Paul Gillin

JULY 15, 2011

The CMO Site likes to stir things up, so my posts there tend to be on the controversial side. Read more and comment on The CMO Site. Once the legal department gets involved in approvals, most meaningful content gets sucked out of the article. Read more and comment on The CMO Site. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147