Marketing Insider Group

JUNE 8, 2020

His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”. After SAP, Michael became the Head of Strategy for NewsCred and built their Content Marketing consulting practice into a million-dollar business inside of a year.

Thought Leadership 246

Thought Leadership Content Marketing Work Management Marketing Management 246

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Where do Chief Content Officers fall in the hierarchy? Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. So, why isn’t Chief Content Officer a more prominent title?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Webbiquity

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There may be cases where a customer’s content is great but the image quality is not. Small local businesses should enable Facebook ratings and reviews immediately. Better Facebook Page ratings boost search rankings.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. He believes in enabling creative and original marketing content to enhance the customer experience.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary. Meet Christopher Willis.

CPO 145

CPO B2B Thought Leadership Transparency Branding 145

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Metadata

MAY 5, 2021

This is the second post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Why aren’t more B2B marketers advertising on Facebook? Why aren’t more B2B marketers advertising on Facebook? Why so few? But there is a way.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Liveintent

JANUARY 11, 2021

And Facebook acquired Kustomer, a CRM platform. As Kerel Cooper, LiveIntent CMO, told MediaPost: “ Email remains the top-performing channel for brands and marketers , but their marketing efforts can get buried when inboxes become overloaded. [As] Facebook may be investing in chat apps like WhatsApp and Messenger.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Anyword

FEBRUARY 11, 2020

We discussed her atypical journey to becoming Variety ’s CMO, her role in launching the Variety Content Studio, how she and her team produce over 70 live events each year, and much more. The CMO role came up and I’d said, “I’ll take it.” Below is our interview with Dea. — Hi Dea!

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Contently

JANUARY 30, 2017

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. We only want to use LinkedIn.”

Distribution 60

Distribution Linkedin Facebook Allocation 60

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape. We get it a lot.

CMO 100

CMO Promotion Paid Search Agency Opt-out 100

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand. The CMO’s Dilemma.

Content Marketing 146

Content Marketing CMO Planning Paid Search Agency 146

ClearVoice

NOVEMBER 18, 2019

These roles typically include a designer and developer, a product owner, a content or communications director and a growth hacker, just to name a few examples. See how these three easy-to-complete #datascience projects — that an every-day marketer can oversee — can impress your CMO. marketing Click To Tweet. What is data science?

CMO 74

CMO Impressions Marketing Analytics Tools Lead Ranking 74

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand. The CMO’s Dilemma.

Content Marketing 140

Content Marketing CMO Planning Paid Search Agency 140

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Follow Oktopost on LinkedIn , Twitter and Facebook for meaningful conversation on incorporating videos into your social media strategy.

Social Media 105

Social Media Video Marketing B2B Thought Leadership Media 105

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. In the world of content marketing , as in current affairs, big changes were afoot. In the world of content marketing , as in current affairs, big changes were afoot. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 172

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 172

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Competitor Report. How to Create a Facebook Pages Report.

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79

The Point

DECEMBER 13, 2019

I see video content taking its seat at the top. I think B2B companies are just beginning to realize that they need to invest in more than just static content and instead build more interactive assets that open the door for new forms of engagement.”. . – Anne Angele, Director of Technology & Marketing Automation. “I

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Marketing Insider Group

JUNE 23, 2020

As someone who does content marketing for a living, AdAge is practically required reading. Create content that is useful to your target customers and solves the kinds of problems that keep them up at night. Procter & Gamble, for instance, discovered that when they cut back on some of their targeted Facebook ads, they experienced a.

Paid Search Agency 339

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 339

Content Standard

OCTOBER 17, 2019

We’re breaking down three of the most common CMO challenges, with tips on how to conquer these nightmares for good. A whopping 97 percent of marketing leaders cited ROI as one of the top CMO challenges, according to a survey by Brand Keys. But you don’t have to battle these anxiety-provoking ghouls and goblins alone.

CMO 45

CMO ROI Social Media Viral Marketing 45

Marketing Insider Group

JULY 15, 2020

Check the information listed on your website, Facebook, Instagram, Twitter, and other social media pages. Proofread all the content on your website for grammar and accuracy, and switch out old photos for new ones. Make note of where content falls off the edge of the screen or where text is hard to read. . Show Off Your Safety.

Paid Content 283

Paid Content Trends Planning Cost Per Click 283

Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. For this prompt, try selecting the CMO persona. Here’s something somebody asked me!

Paid Content 83

Paid Content Campaigns Allocation Marketing AI 83

Contently

JULY 12, 2017

Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. I’ve been hearing the term “data-driven content” in pretty much every corner of the content marketing universe lately. This process is crucial.

Top of Funnel 123

Top of Funnel Content Peer-to-peer CMO 123

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. We’re also now pushing our paid digital strategy in SEM, online display, and content syndication more holistically and strategically so more investments in those channels are increasingly important to us. . Katie Martell , On-Demand Marketer.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Outgrow

AUGUST 13, 2022

The Success of Your SaaS Depends on the Success of Your Users: Ahrefs’ CMO on How to Win Market Dominance. And for this month we’re going to interview Tim Soulo, who is the CMO at Ahrefs. Again, this is what I like about Facebook, because a lot of people are already on Facebook. Saksham Sharda: Hi, everyone.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech Advisor

DECEMBER 17, 2019

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. Kevin Alansky , CMO, Higher Logic.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Oktopost

SEPTEMBER 4, 2019

Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Whether your issues are with link building, keywords, content creation, or your overall strategy, AhRefs might be the SEO toolkit you’re looking for.

Budget Programs 82

Budget Programs Research Software CMO 82

Televerde

SEPTEMBER 21, 2020

Content marketing is taking the lead in effective marketing approaches. Almost 40% of marketers feel content marketing is very important to their marketing efforts. It focuses on providing meaningful, relevant, and consistent content to build a defined audience and yield profitable results. Are Marketers Prepared for Content?

Paid Search Agency 119

Paid Search Agency Content Marketing & Strategy Gartner 119

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But after a few months of therapy and the chance to learn from a very smart CMO, I realized I was missing the point. ” (I’m a little egotistical.).

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Marketing Insider Group

JUNE 29, 2020

The GDS Digital Summits take place over three days, with interactive content and sessions including live polling, moderated Q&A’s, breakout networking and quizzes, as well as 1-2-1 meetings, tailored to your key projects with solution providers. Social Links: Facebook | Twitter | LinkedIn. How do GDS Digital Summits work?

Paid Search Agency 269

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 269

LEADership

APRIL 7, 2015

Before the program drained any further resources in time and money, I swallowed hard and gave it to the CMO, “This is not working; it’s actually failing pretty badly. Ashif Dhanani, CMO, Macquarie Telecom hits the nail on the head, “ The idea of failure does not align with the need to have defined KPIs with milestones and targets.

CMO 40

CMO Webinar Metrics B2B Ideal Customer Profiles 40

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years. Although SEO experts generally agree that it’s a smart area to outsource, some caution against delegating content creation.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Contently

AUGUST 1, 2017

We’ve talked to a lot of smart people here on The Content Strategist. CEOs, founders, CMOs, marketing gurus. Jascha Kaykas-Wolff, CMO, Mozilla Firefox. Alicia Hatch, CMO, Deloitte. We need to move beyond marketing metrics to business metrics because CMOs are now operating as growth drivers. Fun, right?

CMO 156

CMO Thought Leadership Digital Marketing Funnels Funnel Advertising 156