Webbiquity

NOVEMBER 27, 2018

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. ” functionality; it’s ridiculous the platform still doesn’t display similar accounts if you mis-type a URL by one character) and three ways Twitter fans can help keep the social network vibrant.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

OCTOBER 6, 2015

But CMOs do need to focus on the most revealing, future-looking KPIs in order to make the optimal decisions for their specific circumstances. And be sure to follow CMO Dave on his 2015 Measurement Odyssey on YouTube ! For more on this topic, download the Web Marketing KPIs white paper.

Marketing Budget 100

Marketing Budget Allocation Cost Per Click Media 100

Webbiquity

MARCH 12, 2019

Funding rounds: We have primarily been internally funded by our team and a small group of investors including Gary Flake (former CTO at Salesforce.com), Brian Cohen (former CMO at Farmers Insurance), and Gary Rubens (founder of ATG Stores). Engage, Inc. We also have worked with Chicago-base Ringleader Ventures.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Webbiquity

DECEMBER 26, 2012

Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts. .” And even among Fortune 500 firms, “Only 24 percent of the company sites offer images and 22 percent offer videos.”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

FEBRUARY 14, 2023

Chris Tweten is the CMO at Spacebar Collective , a white hat SEO and content production agency based in Vancouver, Canada. Minify HTML, CSS, and JS files using plugins or manually. Upgrade to to a bare metal server for improved performance. Use techniques to optimize page speeds for mobile users.

eCommerce 54

eCommerce Tips Bandwidth Paid Search Agency 54

Webbiquity

JUNE 28, 2012

For example, if Company A was visiting the LeadLife website and it spent a long time looking at pages and blog posts related to lead nurturing, then we would know to engage the VP of Marketing, CMO and/or CEO in a discussion about lead nurturing’s value to sales and marketing, and ultimately, to the bottom line.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Webbiquity

NOVEMBER 18, 2014

If the CMO wants that seat, they have to manage against numbers the same way the CFO is doing it.”. “Marketing has always been seen as an expense to [clients],” says Webster. The marketing team wants to be viewed [as an investment] and have a seat at the table with the C-suite. Robert Murphy is a Managing Partner at Movéo.

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

Webbiquity

NOVEMBER 5, 2013

Cheryl Burgess ( @ckburgess ) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work , published by McGraw-Hill, in summer 2013. Brian Slattery @BrianSlatts. Andy Smith @kabbenbock. Brian Solis @briansolis. Bill Strawderman @marketingbard. Todd Wilms @toddmwilms.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

Cheryl Burgess ( @ckburgess ) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work , published by McGraw-Hill, in summer 2013. Brian Slattery @BrianSlatts. Andy Smith @kabbenbock. Brian Solis @briansolis. Bill Strawderman @marketingbard. Todd Wilms @toddmwilms.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

APRIL 26, 2010

A CMO’s guide to picking the right market research by iMedia Connection. Web Strategy in 2010 by baekdal.com. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action.

Marketing Strategy 100

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MAY 3, 2011

CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before.

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Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

MARCH 15, 2016

The CMO Survey ). of CMOs say they feel increasing pressure from CEOs or the board of directors to prove the value of marketing; not a single one (in a recent survey) said they felt decreasing pressure. Just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. The CMO Survey ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

JULY 30, 2019

At the top of the Twitter marketing org chart is CMO Leslie Berland. For example, suppose you are searching for Twitter CMO Leslie Berland, and you’ve got fat fingers (as we all do at times), and type “leslie berlanf” instead. tweets per month). Yet Twitter still chokes on the simplest typos.

Twitter 146

Twitter CMO Paid Search Agency Social Media 146

Webbiquity

MAY 28, 2019

———————– This article was originally published on HubSpot by Kipp Bodnar , CMO of HUbSpot and author of The B2B Social Media Book. What would you add to this list, or rather, delete from your own email marketing strategy ? It is reprinted and updated with permission.

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Tactics Email Marketing Template Newsletter 222

Webbiquity

FEBRUARY 10, 2015

88% of B2B CMOs say their C-suite peers turn to them for data and insight needed to strategize and plan, and 78% agree that marketing’s influence on corporate strategy is greater today than it was just two years ago. ( 21 Social Media Statistics. 54% of B2B marketers said they have generated leads from social media. ( Metrics matter.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

FEBRUARY 9, 2016

The CMO Survey ). B2C marketers plan to increase the portion of budgets spent on mobile from 8% today to about 20%–even though most senior marketers say today’s mobile marketing efforts perform poorly. ( Total online ad spending in the U.S. is $50 billion, of which $13 billion is spent on mobile ads. 8% of total U.S.

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Stats Mobile Marketing Paid Content Email Marketing 100

Webbiquity

NOVEMBER 10, 2015

.” He also notes it’s difficult but vital “for a brand to translate those ‘soft metrics’ (likes, comments, shares, favorites and retweets) into KPIs that a CMO can use.”

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Top of Funnel Content Marketing B2B Thought Leadership Marketing Analytics Tools 100

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SEPTEMBER 4, 2012

A great CMO needs to take risks an try new things, while also ensuring that the entire marketing team understands that risk and polarization are accepted and encouraged for the success of the business.”

Social Media 100

Social Media Media B2B Lead Scoring 100

Webbiquity

DECEMBER 30, 2013

The metrics that will make your CMO love you by iMedia Connection.

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Paid Content Analytics Marketing Analytics Tools Tips 100

Webbiquity

FEBRUARY 4, 2014

Yes, writes John Heggestuen, who reports that “Between 2010 and 2013, the percentage of marketers using a revenue-per-customer metric on social media went from 17% to 9%, according to the February 2013 CMO survey.” CMOs On Social Media – Where’s The ROI?

Social Media 100

Social Media ROI Media Pricing 100

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). John Bethune ( @johnbethune ). We’ve Got Algorithms. Who Needs Editors? Thursday, July 1, 2010. Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. Chris Herbert ( @B2Bspecialist ). The Mi6 Chart Toppers, May 2010 , Friday, June 18, 2010.

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

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JULY 22, 2014

Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. .” Among the reasons: PR professionals have traditionally carefully guarded their contact lists, and have historically dealt almost exclusively with professional journalists. The world has changed. ” Guides to the Evolution of PR.

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PR Paid Content Blogger Outreach 100

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SEPTEMBER 12, 2011

Why Not Be The CMO Of Everyone? STUDY: Return On Investment In Facebook Eludes CMOs by All Facebook. Jennifer Sable Lopez offers a nine-step checklist to making social media activities SEO-friendly, such as incorporating keyword research and making sure your content is easily sharable across the most popular social networks.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

APRIL 18, 2012

” Fuel to the content marketing fire: McKinsey quantify changes in the purchase funnel by steveseager.com.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

JUNE 3, 2014

Thought Leadership Requires A Little Thought by CMO. Jeff Pundyk rants (intelligently) about how, far too often, “thought leadership” is anything but; rather, it’s ego-building, internally focused, disorganized, and doesn’t address reader or market needs.

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Marketing & Strategy Business Thought Leadership Lead Ranking 100

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MARCH 8, 2011

,&# Andy Beal proceeds to deliver just that: a list of infographics worth bookmarketing and passing along, sharing 10 outstanding infographics for marketers, covering topics ranging from the history of search to Google’s failed social media forays to the CMO’s guide to the social media landscape.

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Webbiquity

JUNE 6, 2011

CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. Eric Fletcher – @ericfletcher.

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Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

AUGUST 16, 2010

Addy Dugdale shares this handy CMO guide to the social landscape, which “takes all the major social media sites in the U.S. The Potential of Social Media for B2B Markets by The Social CMO Blog. A Cheat Sheet to Help You Conquer Social Media by Fast Company. Not sure how to navigate through various social media sites?

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

B2B marketing without creative has no punch by The Social CMO Blog.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100