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Why No One is Reading Your Emails: Highlights from Scott Stratten at Litmus Live Day

Litmus

Monitoring engagement and things like clickthrough rates on a regular basis will help you deliver on these expectations, and as customer behavior and interest changes over time, you’ll be able to actively provide the right information. Just because Litmus Live Day in June may be over, doesn’t mean the learning has to be.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. Email : Open rate, clickthrough rate, bounce rate. When you’re ready, report on your efforts using this social media analytics template. Metrics for tracking owned media performance.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! Now boasting 400 million users, as of April 2016, Instagram is a more popular channel than Twitter or Snapchat. Twitter’s ad platform is not as advanced as Facebook.

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The Ultimate Guide to Using Goals in A/B Testing (And How Convert Aces Goals)

Convert

Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share. Comments Page views Subscriptions Social media shares Clickthrough to product pages. [PRO Templates are NOT good enough. Media/Publishing. Customer Support. Isn’t that convenient?

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The 10 Best Email Marketing Strategies That Actually Work

TrustRadius Marketing

Sending a message that is not mobile-friendly can lead to fewer clickthroughs and opens. The top free products customers clicked on were useful templates, free tools, and ebooks. You can also create a custom audience from your email subscriber list and target them on social media sites like Facebook, LinkedIn, and Twitter.

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How to Create a Social Media Report [Free Template]

Hubspot

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. Featured Resource: Free Social Media Report Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate.

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A Handy Guide to Optimizing Your Social Media Channels

Hubspot

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.