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The Statistical Proof: How Video Increases Leads & Sales

NuSpark Consulting

Take a look at these stats. Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. Video ads have an average clickthrough rate of 1.84% , the highest of all digital ad formats. Searches related to “how to” on YouTube have grown 70% year on year.

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10 Horrifying Stats About Display Advertising

Hubspot

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. 10 Shocking But True Display Advertising Stats.

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

1) Email clickthrough rates dropped to 4.4% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat.

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Improve Your CPA to Make the Most of Your Marketing Budget

Unbounce

Google adds up your Quality Score using three factors : The likelihood someone will click on your ad ( expected clickthrough rate ). This stat checks out on a common-sense level. A higher Quality Score means that Google thinks you have a more relevant and valuable ad. How much your ad matches your user’s goals ( ad relevance ).

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. According to LinkedIn, the clickthrough rate for InMail ads is three times higher than traditional marketing emails. Professional thought leadership. LinkedIn is business-oriented.

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5 Buyer Persona Statistics You Need to Know in 2021

Business Brainz

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails .

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Know your marketing performance: benchmark (and why you must do it)

Modern B2B

Is our LinkedIn ad clickthrough rate above average? For us, a B2B agency, we always encourage our clients to think all the way through the funnel, not just at the top-line ‘vanity’ stats such as open rate, web visits, bounce rate or time on site. Know your marketing performance: benchmark (and why you must do it).