Hubspot

JUNE 2, 2014

But you can stack the deck in your favor by following a few best practices for increasing email open rates. From those annoying LinkedIn notifications and the Twitter email that fires off every time someone new follows you, we''ve been completely inundated. Wouldn''t it be nice to know beforehand if your email would get opened?

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. And can you imagine trying to fit that into a 140-character update for Twitter? In fact, 13% of monthly traffic to the HubSpot Blog comes from email.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. And by fulfilling these needs, an increase in clickthrough rates, traffic, conversion rates, leads, and sales is sure to follow.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. On Twitter, I''m @GuyKawasaki. I have never been on the Twitter Suggested User List, and I have more than 1.2 He is also the author of APE, What the Plus!, million followers.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions.

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Lead Scoring Lead Ranking Generation Leads 28

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. billion tweets posted to Twitter every day are spam. As a result, event promotion and complimentary workout classes are likely nearby and filled with some familiar faces you’ve seen in recent Facebook and Twitter posts. 2) Know Your Numbers.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

DECEMBER 7, 2012

Internal linking is an oft-cited inbound marketing best practice. The theory behind it is that people might like to share the stat on Twitter -- which, conveniently, is usually already under 140 characters. A couple reasons. In fact, we found out that over 24 hours, 110 people clicked the link that appears in the tweets themselves.

Stats 28

Stats Eye-Tracking Click Rate Clickthrough 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Practically impossible, right?

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

MARCH 19, 2020

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. Best practices say make it visible on immediate page load ( above the fold ), but feel free to play around with the placement. Format: Which offer format does your list prefer? Do they love webinars? Below a block of text?

Marketing Automation Services 67

Marketing Automation Services Tools Top of Funnel Trigger Marketing 67

Hubspot

OCTOBER 21, 2014

A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter''s Small Business Team to speak on a webinar about how marketers can tweet smarter.

Twitter 28

Twitter Click Rate Marketing Automation Services User-Generated Content 28

Hubspot

MAY 25, 2016

And Twitter, whether it likes it or not, has been sounding a lot of them lately. Over the last six months, Twitter has made a collection of changes, small and big, to drive user engagement and improve the overall onboarding and experience of the platform. 7 New Twitter Features You May Have Missed. Marketers, take note.

Twitter 62

Twitter Features User-Generated Content Thought Leadership 62

Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. 24 Best Practices for Successful Social Media Posts. Facebook Best Practices.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Hubspot

MARCH 21, 2018

Here are some other frequently asked questions about this critical practice today. HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. That could mean through a Facebook friend, Twitter follower, or connection through another social network.

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In An example of this is the Twitter API. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

SEPTEMBER 12, 2016

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. Amidst dwindling banner ad clickthrough rates in the late 1990s, pop-up ads first seemed like a way to save online advertising and capture the attention of increasingly ad-blind users. The Future of Advertising.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Moz

MAY 6, 2019

You can start by creating an experience for website visitors that tells a practical story. When it comes to the art of the perfect blog post title, HubSpot did some research and looked at how our own titles have performed. Headlines between 8 and 12 words are shared most often on Twitter. HubSpot performs CTA tests all the time.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

NOVEMBER 29, 2016

Imagine you own a business that films and produces yoga routines for at-home practice. Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created. Here on the HubSpot Blogging team, we propose blog topics and titles alongside a reason why we think they will perform well.

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

Hubspot

MAY 1, 2013

As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates. Yet, more often than not, our clickthrough rates tend to settle in the single digit range -- and many times, on the low end of that spectrum. Just take a look at the long lists of email marketing best practices out there.

Clickthrough 28

Clickthrough Click Rate Response Rate Customer Surveys 28

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. Twitter post templates. Twitter header templates.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

AUGUST 9, 2013

This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads. In an email send for an ebook about how to use Twitter for business, for instance, I began, “The way we use Twitter is broken.”.

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

DECEMBER 26, 2012

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. Best practices say make it visible on immediate page load ( above the fold ), but feel free to play around with the placement. Format: Which offer format does your list prefer? Do they love webinars? Below a block of text? 3) The Audience.

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

Hubspot

APRIL 24, 2015

Is the title keyword-conscious without being keyword-heavy and sacrificing user experience and clickthroughs ( see also the section about search engine optimization) ? Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). Don't forget on-page SEO best practices. LinkedIn Pulse.

Clickthrough 28

Clickthrough Paid Search Agency Keywords Landing Pages 28

Hubspot

JULY 24, 2014

According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.

FAQ 28

FAQ Clickthrough Landing Pages Template 28

Hubspot

MAY 26, 2014

This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. 8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO From HubSpot. If you’re already creating and publishing content to Facebook, Twitter, and LinkedIn, publish that content to your Google+ page, as well.

SEO 28

SEO Google Tips Clickthrough 28

Hubspot

JUNE 26, 2018

When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Source: HubSpot. Provide practical information that solves a problem and create a realistic way to achieve the solution. Email Marketing Best Practices. Establish Your Goals. Create a Way for People to Sign Up.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. Redesigning your call-to-action buttons can improve clickthrough rates by 1,300% or more.

Template 28

Template Planning Content Marketing Work Management 28

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. ET, just means it's going to hit your European friends' Twitter feeds in the middle of the night when they're sound asleep. Extend this best practice to some of your other content, too.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

AUGUST 30, 2013

In fact , photos on Facebook generate 53% more Likes, 104% more comments, and 84% more clickthroughs than the average post. In fact, we use it all the time at HubSpot when we don''t have a designer handy. In fact, HubSpot''s current Facebook cover photo was created right in PowerPoint, too! And in social media? But honestly.

Template 28

Template Clickthrough Budget Programs Content 28

Hubspot

JANUARY 13, 2014

Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. Facebook or Twitter Chats? Twitter''s the place to be.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

NOVEMBER 9, 2012

When you're picking, choosing, and crafting content to power your Twitter marketing efforts, it's easy to think that measurements like clickthroughs and retweets would both reflect "successful" or "engaging" content -- or insert your own unicorns-and-rainbows adjective there.

Twitter 28

Twitter Clickthrough Correlation Click Rate 28

Hubspot

APRIL 28, 2017

Thanks for joining me here on the HubSpot Marketing Blog today. I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. Email Link Building Best Practices.

Link Building 77

Link Building Outreach Template Ad Building 77

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 15) Clickthrough Rate (CTR). At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JANUARY 20, 2016

Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

JANUARY 20, 2016

Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles.

Facebook 28

Facebook Clickthrough SERP Hubspot 28