Hubspot

DECEMBER 19, 2014

Whether you''re prepping a social media post, designing a landing page, or drafting an email, visuals are an effective way to enhance the performance of your marketing initiatives. 2) On Your Landing Pages. Everyone knows "a picture is worth a thousand words" -- and this particularly rings true for landing pages.

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

APRIL 7, 2014

Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. This isn''t only a problem with your repeat visitors, either -- since so many blogs implement this tactic, even your new visitors are ignoring your "additional content" or "recommended next steps.".

CTR 28

CTR Landing Pages Click Rate Clickthrough 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. Step 2: Create a Blog Subscription Landing Page. A landing page ! Tip: Optimize Your Landing Page.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. 4) User Intent Helps You Craft Better Landing Pages and Increase Conversions.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. What are your company's typical email clickthrough rates? What is your average landing page conversion rate? But boy, has that changed. So be empowered, marketers! before making a purchase.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

OCTOBER 24, 2012

8) They Employ Other Traditionally Black-Hat Tactics. These tactics include things like doorway pages , text that matches the page's background color (so the human eye can't catch it, but search engines can index it), and the use of misspelled content and keywords intentionally used wrong just to rank.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

JANUARY 14, 2013

Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. We're looking for a social media manager to manage, leverage, and grow our online social media accounts by implementing strategies and tactics that improve our social media presence.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

AUGUST 13, 2014

Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining , and not every brand has a huge opt-in email database at their disposal. As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

OCTOBER 2, 2015

11 Great Landing Page Examples You'll Want to Copy ( HubSpot ). True to my promise, I’ll tell you what you need to know in the rest of this article, but for now, let’s do a flyover of these benefits: More clickthroughs. List posts or listicles are articles that are organized around a numbered list. What kind of results?

Dwell 28

Dwell Clickthrough Case Studies Domain 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 9, 2013

So let's dive into exactly why it's important to customize your email preference center, and the tactics you can employ to achieve each of these various email preference center purposes. Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own!

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

NOVEMBER 22, 2016

If you’re testing a call-to-action that leads to a landing page, you should not just focus on conversions to the landing page. Instead, measure the leads produced from the page and ideally try to tie those leads to the revenue they produce. The Fix: Test a hypothesis.

Sample 28

Sample Marketing Analytics Tools Conversion Rate Statistics 28

Hubspot

JANUARY 7, 2013

You’ll have to call your IT team in to make changes, wait days or weeks for a design agency to modify anything, and even pay hundreds of dollars just to create a landing page. If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

AUGUST 19, 2013

More relevant ads, campaigns, and landing pages get more clicks; that raises your Quality Scores and -- since Quality Score determines both your ad ranking and what you pay per click -- everybody wins. Here are three tactics to try: Use ad extensions. Write better ad text. And use your one allotted exclamation point!

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

PureB2B

JULY 26, 2021

In contrast, inbound marketing focuses on tactics that give people compelling reasons to find your brand, which is way more feasible. Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media. Landing page.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Hubspot

FEBRUARY 26, 2018

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. If you're testing a web page, this is the unaltered web page as it exists already. Determine your sample size (if applicable).

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. It takes the following things into account: Clickthrough Rate (CTR). Landing page quality. Now search for “hubspot”. Keyword Relevance to the ad group.

Paid Search Agency 150

Paid Search Agency Ads Google Cost Per Click 150

Hubspot

JULY 10, 2019

Not only is it a dirty email marketing tactic that goes against the Terms of Service for your email service provider, but these people don't actually know you -- and it's likely they won't even want your emails. Instead, place a call-to-action button or a link to a landing page with a form in the body of your email.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Different email campaigns will have different outcomes, requiring different tactics to get there. Take a look at the email below, and the landing page that follows. Promote a new product?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact. 58 million in May!

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Optinmonster

NOVEMBER 22, 2023

Avoid making false promises and other sleazy marketing tactics , or you risk losing subscribers forever. Sending relevant emails improves open and clickthrough rates, so segmentation is essential. Your emails should also deliver on the promise of the optin form or landing page where subscribers signed up.

Copywriting 100

Copywriting Email Marketing Planning Paid Search Agency 100

Hubspot

NOVEMBER 14, 2014

Here at HubSpot, we were curious if our readers we developing static CTA blindness -- so we decided to run a test to see if we could increase our CTA clickthrough and conversion rates without being a huge, annoying marketing jerk. To test this best practice, they put a CTA alllllll the way at the bottom of a very long landing page.

Conversion Rate 28

Conversion Rate Optimization Conversion Landing Pages 28

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates.

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Convert

JANUARY 31, 2022

You know that A/B testing unravels insights that can translate into business growth and set new records in revenue generation, but the problem is when you sit down to test something on your website, landing page, email, etc. Techinsurance.com: Landing Page Conversion. Variant: Version B, Landing Page ( Source ).

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

MAY 17, 2016

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. If you're testing a web page, this is the unaltered web page as it exists already. 5) Determine your sample size (if applicable).

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

SEPTEMBER 12, 2016

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. Users enticed to click the mysterious banner were transported to a very early landing page for AT&T. Ad frequency capping is still a common display ad tactic advertisers use today.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Atomic Reach

APRIL 2, 2019

53 percent of marketers see higher ROI from inbound marketing tactics. This email received a staggering clickthrough rate of 40 percent. When asked the type of video content they would like to see more of from brands by HubSpot, the consumer’s top choice was “explainer videos.” ( Source ). Video Marketing Statistics.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

FEBRUARY 2, 2015

For example, if you change a link on your homepage from one drives to a landing page to one that goes to your Facebook Page, you might see a dip in the number of leads you generate that day. See the conversion rate of the landing page. CTA Clickthrough Rate. And repeat this every week of your campaign.

Paid Content 28

Paid Content Cost per Lead Clickthrough Paid Search Agency 28

Hubspot

MAY 1, 2015

Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). According to a study by Conductor , readers most prefer headlines with numbers in them -- so that can be a great tactic you can use to engage people in "boring" content. Use Real Numbers. Now Over to You.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Hubspot

AUGUST 25, 2014

You''ve read all about inbound marketing, and you may even have taken HubSpot''s Inbound Marketing Certification. Even if you''ve been focusing on traditional tactics, c hances are you already have content and resources to fuel your inbound efforts. See which pages you can add spice up for search (without making them look spammy).

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Hubspot

AUGUST 9, 2013

This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads. How do you make your offer exciting and enticing enough to get them to click through and visit your landing page?

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

NOVEMBER 20, 2014

They''re not in your contacts database, and often, there are lower expected clickthrough rates than other types of campaigns. Conversion goals are just that -- you want to get people to click on your ad and take a next step, such as filling out a landing page form. Conversion. Here''s how we would set up that campaign.

Sales Management 28

Sales Management Campaigns Top of Funnel Cost per Lead 28

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% 95% of search traffic goes to the first page of the search results. Over 65% of pages have no backlinks. General SEO Stats. for the 10th position.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

AUGUST 19, 2019

Quantified the typical average results via clickthrough rates, conversion rates, and costs. Marketers were excited to learn how these ad platforms compared so that they could improve their own marketing tactics. I use all of these tools myself here at HubSpot. Here's what Larry's infographic looked like: Image Source.

Viral Marketing 78

Viral Marketing Paid Content Campaigns Tips 78

SnapApp

MAY 14, 2015

Marketers can use these lessons in calls-to-action, landing page copy, or even inside their interactive content to be more persuasive and communicate more clearly with their audience. Read On>> KISS Metrics: 3 Tactics to Instantly Gain More B2B Leads. What you need now are tactics. Top of that list? Ah, B2B leads!

B2B Thought Leadership 48

B2B Thought Leadership Clickthrough Press B2B Sales 48