Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords. Keywordtool.io

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Strategic-IC

DECEMBER 4, 2017

Topic Keywords (Relating to Your Persona Challenges). These in turn should inform the keyword topics that your campaign will address. Related back to their challenges (again, that you/your services can address), you should be left with a list of keywords that will resonate. Google has a very useful Keyword Planner tool).

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Keyword Targeting: One of Twitter’s major advantages is the ability to target specific keywords and hashtags. Clickthrough Rate (CTR).

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Hubspot

APRIL 23, 2018

Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. keyword stuffing, exact match anchor text links, etc.) Which keywords are giving you the biggest gains in traffic and leads? Search Engine Optimization.

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Email Workflows. Localized SEO Tools.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

JUNE 1, 2015

We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. Start by typing in a keyword or phrase that relates to your business. Why are keywords so important for your evergreen content?

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. For example, “iPhone cases under $20” and “iPhone case reviews” are two popular keywords.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Average Cost-per-Click (CPC). Average Conversion Rate (CVR).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

SEPTEMBER 30, 2013

Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you. Yeah, that sucked. For marketers especially, it was a sad, sad day.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. Has the post declined in the rankings for a major keyword? Find the highest-volume keyword the post is ranking in the top five for. Go to Google Trends and enter that keyword.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Hubspot

JANUARY 26, 2017

1) Diversify your traffic sources to keep earning visits from Google. Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

FEBRUARY 25, 2014

There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. For this article, I''m going to talk about how to add those keywords to your website once your research is complete.

Keywords 28

Keywords SEO Optimization Clickthrough 28

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MARCH 20, 2018

Headers, keywords, and other elements of article structure are some important ones. In that case, there would either have to be an extremely significant shift in search rankings where ccTLDs are rewarded (which Google has not reported), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website.

SEO 100

SEO Marketing Websites Optimization Domain 100

Hubspot

AUGUST 14, 2013

A shot from a card-sorting exercise here at HubSpot Headquarters. Below you can see an example of the conversion assists report for HubSpot. While this report doesn''t differentiate standard traffic from customers, it does highlight how people seem to navigate their experience on your site. Assists Report.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. These layout and design changes help AMP content stand out in the crowd to users searching for information, which could drive more clicks and traffic. clickthrough rate. Easy, right?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

FEBRUARY 26, 2015

More traffic, visitors, and customers? So instead of looking at your open rate, look at the clickthrough rate. When you create your next Facebook post, think about how your post could drive clickthroughs. If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

MARCH 6, 2017

Keywords are relatively less expensive to target on YouTube than in traditional Google Search: Views cost an average of $0.06 You can also target individuals by keywords, topics, or websites where you would like your video ad to appear. Each format will allow you to customize the card with text, images, and other options.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

APRIL 21, 2014

We have traffic data, conversion data, lead data, email marketing data, social media data. Look at traffic. Increasing the amount of traffic to your website is important as you begin to gain more brand awareness. You should also look at how much traffic is coming to your homepage, specifically. the list goes on.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

OCTOBER 24, 2012

The repetitive use of keywords in content, where they unnaturally appear word after word. after word (you know what I'm talking about) -- that’s referred to as keyword stuffing or, more innocently, over-optimization. It’s no longer just about optimizing for on-page SEO (keywords) or off-page SEO ( attracting inbound links ).

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

MARCH 19, 2013

20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs. A homepage is a dumping ground for all miscellaneous traffic. So they stand out!

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

SEPTEMBER 21, 2015

She cared more about the impact my blog posts were having -- on traffic, on leads, and eventually on customers. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. Depending on your marketing role, certain metrics are going to matter to you more than others.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. As we said before, it took us at HubSpot awhile to realize this. But then things started to change.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

FEBRUARY 12, 2014

But if you''re not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers. In short, the better your meta description, the more likely it is you''ll have good clickthrough rates from organic search. Hint: No one wants to see keyword stuffing.).

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28

Hubspot

OCTOBER 19, 2012

For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. While they're a little bit more hidden than your banner CTAs and tend to generate a lower clickthrough rate, they can give your blog a little lead gen boost. Easy as pie! to optimize for the most powerful CTA design.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

DECEMBER 13, 2012

Ranking organically for keywords can take some time, but luckily there is a way to get some quick wins in the search engines this holiday season. In addition, your PPC campaigns can be very targeted, since you can display different ads for each keyword you choose to bid on. You guessed it. What Is PPC? First, a quick refresher.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

NOVEMBER 29, 2012

Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs. The "Destination URL" is the place on your website where you want the PPC traffic to end up.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? That means keywords are your new best friend. Your future SEO manager should be obsessed with checking and tweaking your keyword strategy. 4) Email Marketer.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

FEBRUARY 19, 2013

We saw which keywords drove traffic to our website, and we worked to rank higher for those keywords. In other words, we didn’t have a way to connect the dots between the mass of traffic we were measuring and the real people it represented. The Middle Ages of Online Marketing. A Modern Marketing Era. Context You Can Gain.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

FEBRUARY 28, 2014

What keywords will your ideal employer be looking for? Examples might be increasing social media engagement, improving SEO ROI, driving increased web traffic, reducing bounce rates, boosting landing page conversions, etc. How can you give real-world examples of your value proposition in action?

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

DECEMBER 17, 2013

The more unique ways you can address a subject matter, the more likely it is you''ll bring in some highly targeted search traffic -- and increase the overall value of your site in the process. and keywords. I won''t deny that, and you absolutely should optimize your on-page content for important keywords. And you know what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Referral Traffic - Again, you'd want to break this out for each social network. 3) Improve keyword research. Social media continues to rain data onto the market.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

APRIL 15, 2014

Just enter a few keywords that are both relevant for your particular target audience and within your comfort zone, and the tool will spit out a week''s worth of relevant blog post ideas in a matter of seconds for you to choose from. To make this easier on you, we''ve even created a free tool -- our Blog Topic Generator. Check it out.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

APRIL 3, 2013

While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things. 13 Reasons the Blog Post Is the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

FEBRUARY 8, 2013

If you're concerned about the cost, you might be pleasantly surprised to learn it's not going to make a big dent in your budget -- this will be far less competitive than other keywords, because there's far less competition driving up the cost-per-click (CPC). Informing Your Keyword and Content Strategy.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

JANUARY 24, 2013

keyword stuffing, exact match anchor text links, etc.) As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates. Which keywords are giving you the biggest gains in traffic and leads?

SEO 28

SEO Marketing Websites Conversion Landing Pages 28