Hubspot

APRIL 23, 2018

But first, enter your website into HubSpot's Website Grader -- this will give you a general overview of your website's strengths so you can gauge your focus on each of the assessments that follow in this article. Tools like Google's Webmaster Tools or Xenu's Link Sleuth can be very helpful for this. How'd you do?

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Hubspot

DECEMBER 2, 2014

Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle. Here’s an example of one those changes: Did you know that Google has completely abandoned its Google Authorship program ? Yep, we''re serious.

SEO 28

SEO Clickthrough Click Rate High Quality Lead 28

PureB2B

FEBRUARY 6, 2018

Ramp Up Social Networking and Personalize Connections. To reinforce the “humans” behind your brand, be sure to send personalized connection requests and messages to cut through the noise of spam and irrelevant marketing. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

AUGUST 13, 2014

Here at HubSpot, we found that to be true for our audience -- we did a simple A/B test on five highly trafficked landing pages, and we found that removing navigation links increases conversion rates. Several years ago , the user testing folks here at HubSpot tested button color on the homepage of Performable ''s website. No Navigation.

Landing Pages 28

Landing Pages Practices Clickthrough Best Practices 28

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: You have an expected close date, and are actively working with the person to get it done. . . Email open and clickthrough rates. 2: Marketing Qualified Leads (MQLs). . Kyle G Bradley.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MARCH 6, 2017

In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. Keywords are relatively less expensive to target on YouTube than in traditional Google Search: Views cost an average of $0.06 Campaign Type.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

OCTOBER 9, 2014

What''s So Awesome About the Google Display Network? The High Clickthrough Rate Game for Content Remarketing. You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. Getting Started With Remarketing. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

DECEMBER 23, 2019

Remember, your CTA in the video should ultimately urge the person to click the CTA button below the video. A great example is the throwback Google Chrome YouTube commercials that the company used to demonstrate the browser's superior speed. Check out HubSpot's 11 Soundless Videos We Love (And Why).

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

Hubspot

DECEMBER 14, 2016

How to Get Found in 2016 (or, Why Google Is Now Ask Jeeves). Back in 2006, Google helped buyers find the answers to their questions by serving up links to relevant information. Increasingly today, there’s no click needed -- Google just gives searchers the answer directly through a rich answer box. Need an answer fast?

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. What’s awesome about this tool is that it includes not only Google.com, but also all Google localised search languages, as well as YouTube, Bing, and the App Store.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

NOVEMBER 22, 2014

Google “business email mistakes” and you’ll find endless articles and resources. There’s been a number of studies that show sending emails from an actual person increases both the open and clickthrough rates. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Clickthrough 28

Clickthrough CTR Open Rate Lead Nurturing 28

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. How do you make a typical Google Ad?

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

Hubspot

JANUARY 14, 2013

Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? The ideal candidate will have.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 13, 2013

Guy Kawasaki is a special advisor to the Motorola business unit of Google. HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. I’ve found that each tweet gets approximately the same amount of clickthroughs. 5) Promotional Tweets.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Ad Headline.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

JANUARY 22, 2016

More precisely, it's been linked directly to Google. App stores, by both Google and Apple, are still the primary mechanism for finding new apps and content. Often thought of as a quick search tool for the contents of your iPhone, Spotlight can actually search within apps and even bypass Google to bring you some web results.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

JANUARY 29, 2015

This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Consider HubSpot.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

JUNE 1, 2015

The first is to use tools like Google Trends. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.).

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

SEPTEMBER 9, 2013

When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Where do users go to gather information about HubSpot? What information is missing for users to make an informed decision about the HubSpot software? 7) Measure it all.

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

FEBRUARY 19, 2013

In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. With a modern marketing software platform (like HubSpot ), all of your marketing tools talk to one another, right out of the box. First, a Brief History of Data-Driven Online Marketing. The Early Days of Online Marketing.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. 3) Google+ is dumb. But don't discount the tremendous SEO value in Google+. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

SEPTEMBER 14, 2012

As a whole, the data seems to indicate that FBX ads may be less expensive and generate higher clickthrough rates. Furthermore, they seem to generate higher post-click conversion rates compare to retargeted ads on other exchanges -- even Google’s AdX. Triggit indicated that its clients' FBX ads' post-click conversion rates were 2.2X

Impressions 28

Impressions Paid Search Agency Facebook Ad Exchange 28

Hubspot

DECEMBER 31, 2012

Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? If you’re not sure where to begin, for starters, HubSpot would love to help! If you’re not sure where to begin, for starters, HubSpot would love to help! What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate. Why Use a Social Media Report? Try this one.

Social Media 97

Social Media Template Media Contingency Planning 97

Hubspot

JANUARY 4, 2013

As the average clickthrough rate for online ads continues to decrease as time goes on and fewer people see your ads because of the every-increasing adoption of these ad blockers, marketers need to find a new, more effective way to be heard online. And with personal music players, we can also avoid radio commercials all together.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Where many SEO strategies fall short is in the keywords they target, because the person doing the research is an expert in their particular field. 12) Close more sales.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

JANUARY 7, 2013

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Personalize and target your content. It’s the same thing if all you’re doing to personalize your emails is including a subject line that says “Hey, John.” Keep it simple.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

OCTOBER 29, 2015

1) Showcase Your Personality. Visual content is much more digestible, accessible, and shareable to the average person. Infinite bonus points if you can figure out a way to showcase the personality of your product (or your company, or just yourself) in a way that’s relatable and memorable. The Example: WatchSuperFoods.

Video Marketing 28

Video Marketing Tips Planning Advertising Agencies 28

Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The copy of your ad should be relevant both to the person viewing the ad, and the offer or page to which you're sending them. LinkedIn also has a powerful ads platform. LinkedIn Ad Reporting.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

JULY 10, 2019

Email deliverability is covered extensively in HubSpot's free email marketing certification course , so check that out to learn more.). Instead of using disruptive tactics like all caps to get people's attention, try personalizing your emails, establishing relevancy, and using catchy and delightful language. Don't yell at people.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

MAY 6, 2021

Engaging with customers is increasingly about personalization and instant gratification. Save time with HubSpot's Marketing Automation Software. Just like the engagement stage, personalization is the key to conversion. When I searched "best lightweight camping tents" on Google, REI popped up on the first page of results.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

MAY 3, 2018

Blog posts used to be much more personal to the writer or group of writers than they are today. Check out HubSpot Academy's free content marketing training resource page. HubSpot customers host their website content through HubSpot's content management system. Step 1: Understand your audience.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

FEBRUARY 26, 2018

Other things you might test include email subject lines, sender names, and different ways to personalize your emails. If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

MARCH 21, 2018

This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. And that's just to name a few.

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Hubspot

JANUARY 24, 2013

The design and overall navigability of your website should correspond with what a person would come to the site to seek out, such as more information on a business-related topic, resources, product/pricing information, testimonials, etc. You can indicate your preference to Google in a number of ways.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

APRIL 30, 2018

Check out HubSpot Academy's free content marketing training resource page. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. Check out this roundup of sources -- from Pew Research to Google Trends.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

JULY 29, 2018

This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies. Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. An example of this is the Twitter API.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101