Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Customer Experience Matrix

MARCH 26, 2015

Terminus uses third party data partners to identify cookies belonging to people in the specified roles at the selected companies and connects to ad exchanges, Facebook , and mobile apps to bid on them. Like most real time bidding systems, it typically aims to optimize click through rate or cost per click. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Valasys

JULY 1, 2021

They can also track and report on deliveries, opens, and clicks. The marketers can automatically send triggered email responses based on the recipient’s actions or behaviors and can even track the clicks made within specific links in the email. Eloqua is also exceptional for those prioritizing tight CRM integrations.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SnapApp

NOVEMBER 13, 2015

A button directed the contact to continue to finish the lead gen process in Eloqua. As contacts were cookied in Eloqua, the Eloqua form pre-populated their details. Note: With SnapApp’s new advanced Eloqua integration , this type of cookie-ing behavior is possible without directing to an external Eloqua form.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

Customer Experience Matrix

DECEMBER 8, 2011

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

TrustRadius Marketing

NOVEMBER 14, 2019

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . Lead Database: Email clicks, website visits, and scoring changes can all be automatically logged or triggered by outside sources connected to your CRM. We use Eloqua to support direct messaging for the revenue administration.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

SmartBug Media

MARCH 18, 2019

If your main priority is ROI, Vidyard’s tools make it simple to communicate with viewers and convert them into customers with couple clicks. Marketing automation integrations with HubSpot, Eloqua, Marketo, Salesforce, Chatter, Hootsuite, Google Analytics, and more. List segmentation by viewer interest and video content.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

LEADership

DECEMBER 20, 2013

This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. The reason behind this high number is that most B2B companies do not implement plans for generating demand into social media, reports Eloqua.

Social Media 40

Social Media Social Marketing B2B Marketing Eloqua 40

Customer Experience Matrix

JULY 10, 2013

The system can also create Facebook landing pages and track visitors to them. Optify can build a unified contact profile by connecting names, email addresses, social accounts, and multiple cookies for the same person, using site log-ins, email clicks, and form submits on different devices. Reporting is a particular strength.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

ViewPoint

MAY 10, 2012

Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. What can I do? How can I improve the situation?’

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end. Going custom: key considerations and options.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos (Source: Simply Measured ). ” Here are 37 reasons why. comScore and Nielsen ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Optinmonster

JUNE 21, 2021

You can also get started signing up for your 100% risk-free OptinMonster account right now by clicking below: Get Started With OptinMonster Today! Click here to get started ?. MonsterLinks : Create campaigns that open on a button click. MonsterLinks : Create campaigns that open on a button click.

Cost 64

Cost Lock-In Pricing Price 64

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. A click can start a conversation. csinkus A4 Get beyond the clicks and opens. . BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!)

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. A click can start a conversation. csinkus A4 Get beyond the clicks and opens. . BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!)

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

SnapApp

APRIL 4, 2018

That said, metrics like clicks, opens, visits, lead creation, etc. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. CTR, Unique CTOR, Forwards/Shares and links clicked on.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

LeadSloth

JUNE 23, 2009

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

The Effective Marketer

MARCH 9, 2010

Click on the images for larger version. Big “Register for our webinar&# button at the bottom makes it easy to find where to click to sign up. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. I can make a video and post it on Facebook. As Mark Hurd pointed out, “I can Tweet.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Anything Goes Marketing

SEPTEMBER 13, 2009

These emails should be sent using a marketing automation system like Eloqua. The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”). Tweet This!

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Convince & Convert

MAY 18, 2012

Click the play button to listen here: Download the audio file: [link]. Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • They lose half of all visitors at each additional click. • Here’s a recap of a few of the key sessions and conversations from the summit. Answer questions and establish expertise.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Hubspot

SEPTEMBER 14, 2012

Take a look at how UncommonGoods does it on its Facebook page, for example: If you clicked on that link in the update, by the way, it takes you to this page on their website: Uhh, this is $%&#!@$ One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Online Marketing Institute

NOVEMBER 1, 2010

Click here to see a chart of her results for the last three [.] Leave a Reply Click here to cancel reply. « Digital Marketing Gets A Boost In 2009 B2B Budgets Eloqua Removes Start Up Barriers In Race To Capture Customers » Blog at WordPress.com. Inside Sales And Telemarketing Help Boost B2B Brands: Really?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Heinz Marketing

JULY 18, 2021

Interested buyers unable to click links on your site. Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. AdRoll, Bing Ads, Demandbase, Facebook, Instagram, YouTube, WordPress, Terminus. At least not too much. . Just think of the business impact.

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

Vidyard

NOVEMBER 11, 2016

Sometimes the only indication you have that things are going well is opens, clicks, and video views. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Albacross

JANUARY 17, 2020

I like its analytics which provides me with a possibility to see beyond clicks on pages and check things like contact visits, inbound links, and keyword rankings. Literally, click, record voice, and share the recording link in an email or LinkedIn message. You allow Facebook to see your customer's process of checking out.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

MARCH 22, 2012

Click the play button to listen here: Download the audio file: [link]. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Listen Now. The RSS feed is: [link]. Jay: Yeah.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Click the play button to listen here: Download the audio file: [link]. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Listen Now. The RSS feed is: [link]. Jay: Yeah.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

JANUARY 11, 2017

I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. So let’s assume a prospect clicks on my tweet, gets to your blog post, and reads about social media attribution. What are they clicking on? They left their information. What are they reading?

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Marketing Insider Group

JULY 28, 2011

Scott Brinker is President & CTO of ion interactive , a company that delivers post-click marketing software and services. Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Image Source.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

ClearVoice

OCTOBER 28, 2019

contentmarketing #marketing Click To Tweet. If you are using a sophisticated marketing automation system like Marketo , HubSpot or Eloqua , you already have the ability to do progressive profiling. Others only did Facebook posts. marketing Click To Tweet. Source: WordStream.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58